Video: Nas N*gger Commercial

In the early 90s, Nas garnered major buzz as the second coming of the God MC Rakim. His thought-provoking rhymes and intense delivery put him in a class by himself at a time when the Internets was in its infancy. Hip Hop magazine editors tripped over themselves trying to find the words to describe Nas’ critically acclaimed debut album Illmatic. I guess you could say the world was his.

Then Nas opened his trap and stuck his big foot in it by suddenly announcing he was an atheist. He made sure to bring up his atheist views during every interview he gave while promoting Illmatic. He even debated journalists on the existence of God. For a boy who thought he was smarter than the company he kept – the atheist ploy backfired on him.

Most of you don’t remember Nas’ “atheist” days because he quickly abandoned that soapbox when Illmatic was released and flopped like a fish out of water. Since then, Nas’ entire career has been based on gimmicks and shock wordplay – classic signs of a man with zero confidence in himself and his abilities.

I won’t waste my time going on about the current Nas self-flagellation that will end up destroying his already fading rap career. But I did get a chuckle out of this commercial which is intended to poke fun at Nas’ current desperation grab for publicity.

pinky2083

that’s crazy! i did not know he was an atheist. I will definitely not be purchasing this album, what a disgrace to blacks..
msmullens

Lol, I love the commercial. I’m not sure if he’s still an atheist, but I don’t care what that man does in his personal life. But that’s neither here nor there, I can’t wait for the album. I just know its going to be thought provoking, as always. He’ll talk about what most artist shy away from and are uncomfortable to talk about. And what has Nas ever done for publicity? The most publicity he got is when he battled Jay, he doesn’t go out and perform for the media or hype. If anybody is really interested in finding out what the album will be about, should read his new interview in XXL. He breaks it all down. Other than that, people just want to hop on here and talk they ish.
CANT TAKE IT NO MORE

WELL SANDRA, I CANT ARGUE WITH YOU ON THIS ONE

I STILL CANNOT BELIEVE THAT HE ACTUALLY IS GOING FORWARD WITH THIS ALBUM.

WHAT RECORD STORE OR ESTABLISHMENT IS GOING TO CARRY THIS ALBUM????

THIS IS RIDICULOUS

IF HE WANTS TO GET A MSG OUT THERE, HE SHOULD RECONSIDER THE TITLE OF THIS ALBUM

AND I NEVER KNEW ABOUT THE ATHIEST THING

SMDH

THIS IS SUCH A FALL FROM GRACE
http://myspace.com/mullatos SnootyPooty1

Two mistakes he made one is disgracing his black heritage and second not believing in GOD!!!!!!
Blacks have fought long and hard not to be called the N word and now this fool goes and promotes this foolishness. SMH
J Gats Juice

I tried to do my research on Nas being an atheist & I couldnt find anything…. But whatever. He will not get a cent of my hard earned money on this album or any other album. It really doesnt matter what point he’s trying to make, he’s bringing back painful memories & showing true ignorance with this album title & who wants to partake of that?
http://www.myspace.com/millyly milly

I personnally dont care what religion he’s repping but I’m more concerned with that foolywang him and his wife were wearing at the Grammys.
http://www.myspace.com/aaronmichaelofatm AaronMichael

It’s bad enough when we already have other races calling eachother nigga, I wonder if people are going to think it’s ok to start using the real term now.

Question: If you’re wearing a shirt that says nigger and someone calls you one, can you really be mad?
http://www.myspace.com/millyly milly

Question: If you’re wearing a shirt that says nigger and someone calls you one, can you really be mad?

*****************************************************
no…its almost like wearing a shirt that says b*tch
you cant be mad if you get called out
http://www.smokiesays.blogspot.com/ Smokie

WHOA.

Yeah, Nas has made some controversial CD titles, but no one can deny Nas’ talent (or attractiveness). Part of his appeal is the fact that he says whatever he wants to say – regardless if it clashes with something he’s said before. I love the complexity of Nas.

Anyone can have ONE DAY been an atheist. He’s no longer one.
NyNy

SnootyPooty! he does not have to believe in God. Why does one have to believe in God to make them a great person???? This is a free country the last time I checked and he has a right to believe in a cow if he wants and who are you to judge this man!!!!! Nas also has the write to freedom of speech and if he wants to title his album Nigger then he can if you do not like don’t buy it. I am so sick of people dogging this man out like someone just stated if you would “read” the meaning behind the title then you would see the bigger picture. Hell! There have been plenty of artist that have named there albums some crazier things than this and no one made a big deal about it.
MissOMyGoodnezz

1 – Nas is not still an atheist, especially when he had an album named GOD’s SON that came out way back in like 2003.

2-Illmatic was a flop? Must be around the same time the album became a certified hip hop CLASSIC

3 – What does someone religion have to do with their talents? He is obviously a very talented lyricist and his many albums (whether they’ve gone platinum or not) have proven that. Lets not believe that the number of albums you sell has anything to do with how good of an artist you are because lets not forget artists like Soulja Boy who sell millions of ringtones, are all over national news, youtube and myspace and he is hardly the epitome of talent. Nas is definitely good at what he does, wouldn’t expect Ms. Rose to see that though, what was I thinking?
http://myspace.com/mullatos SnootyPooty1

@NyNy Says… I did not say he had to believe in GOD but most people think they are spiritual at least. To just flat out say you don’t believe it GOD will cause a controversy especially when you are in the public eye.

IF you don’t believe in GOD that is fine, However I do.
http://myspace.com/mullatos SnootyPooty1

@NyNy…. The last time I checked I also have freedom of speech and if I feel he is out of line for naming his album the n word then I am also exercising my freedom of speech. What kind of person would want to be known as someone who put an album out that was called the n-word after all blacks have been through as a result of being called the n-word. Maybe your family was not called the n-word or maybe your grandparents have never set you down and explained what it was like to be black in the south and the stories that you were told were so heart wrenching that you balled your eyes out as your grandmother and grandfather told you these stories.
http://www.findentertainmentnow.com miesha@FindEntertainmentNow.com

i like Nas…lyrically he is still the truth. and the shock speech tactics is just his way…so what…diff stroke diff folk. but i am agreeing that he seems a bit publicity hungry right now. sometimes you don’t have to be so “loud” to make a point.
spraggaswifey

I FOR ONE AM GOING TO RIDE WITH NASIR ALL THE WAY….JUST A FEW DAYS AGO THERE WAS A VIDEO OF LITTLE GURLS DANCING NASTY IN A DUTTY YARD WITH “GROWN FOLKS” CUSSING AT THEM AND TAPPING THEM…THEN THEY POSTED THAT HOT MESS ON YOUTUBE…IF THAT DIDN’T SPEARK VOLUMES ABOUT THE STATE WE AS BLACK PEOPLE ARE IN I DON’T KNOW WHAT WILL….THE WAY THAT WE ARE PORTRAYED IN THE PUBLIC IS SO HORRIBLE THAT IN MY OPINION THIS IS NOT GOING TO MAKE IT ANY WORSE…WE AS A RACE ALREADY DOWN EACH OTHER SO MUCH THAT WE LOOK CRAZY WHEN WE WANT RESPECT FROM OTHERS…THE “N” WORD WAS DESIGNED AS A WAY TO DEGRADE, HUMILIATE AND OPPRESS OUR PEOPLE..IT’S A POWERFUL WORD BUT IF WE TAKE THAT POWER AWAY FROM THE PEOPLE WHO USE IT AS A WAY TO TRY AND ENPOWER THEMSELVES WHILE DEGRADING AND HUMILIATING US THEN IT WILL START TO DISASSOCIATE ITSELF FROM THE MEANING…I DON’T THINK NAS SHOULD HAVE HAD WHITE PEOPLE ROCK THE SHIRTS AND KELIS COULD HAVE SAVED HER COMMENT FOR ANOTHER TIME…WE HAVE SUCH A LONG WAY TO GO BUT AT LEAST NAS HAS THE GUTS TO MAKE A MOVE THIS GULLY…..AND WHEN HAS NAS DONE ANYTHING FOR PUBLICITY OR RECORD SALES??…HE IS SO RESPECTED BECAUSE HE’S NOT A SELL OUT….I HAVE FAITH THAT NAS WILL MAKE HIS UNDERSTANDING UNDERSTOOD…BELIEVE ME WHEN I TELL YOU THAT SINCE HE NAMED HIS ALBUM THE “N” WORD THAT JOINT HAS GOT TO BE FIRE……IF IT’S NOT IMMA BEAT HIM UP…
mssmith

I couldn’t leave this one alone. Nas is not an atheist. Listen carefully to his lyrics. He drops more about his blackness and his beliefs in the higher power, God, than you obviously know. To erase the word “nigger” from the earth is to erase a part of our black history. All that ban/bury the word nigger stuff is garbage and a ploy for the white supremist to ease that white guilt of what they did to us. We were called niggers! Yes, we were. Our men were castrated, raped, hung in front of women and children to make the black man seem inferior. Our women were raped and impregnated by the slavemasters who denied that our children were theirs, our children and families were treated like property, chattel. To forget our history is to deny it and erase it for all of our future generations to come. They must KNOW what happened to us. They must not forget. We must always remember that we were called niggers! Wake up. NAS do your thing. Does it make people uncomfortable to hear the word nigger? It should. Read Dick Gregory’s book called Nigger. Stop making Nas out to be some media whore. Get the album and learn something. Let him speak some truth, which most of you are scared of. Trying to imitate the white man and his materialism, greed, and fixation with controlling all races. This sick world needs to wake up and you young people need to get a clue. Love your blackness and learn your history!!!
http://www.crys-thecrystalmethod.blogspot.com/ Crys

nigger. nigger. nigger. nigger. nigger.
i say it every morning when i wake up – it makes my teeth white! ~paul mooney~
nyp

i love nas!!! he was up for a grammy so obviously someone in the academy is ridin’ for him. he has more lyrical talent than MOST in the game. conceptually, i think the title of his album is great. we live in an era where the n-bomb isn’t even thought of as a curse. people barely flinch when it’s expressed in song or comedy but seeing it is quite viseral, isn’t it? and please note the spelling: -er as opposed to -a. nas never has been and never will be a will smith, ll cool j or a jay-z insofar as his marketing. this album will do nothing to tarnish his image among REAL hip hop heads, myself included.
represent, represent
NyNy

Like I stated SnootyPooty! the album is not being called “Nigger” to call someone “Nigger”. Hell like someone also just stated Dick Gregory does have a book called Nigger….so what is the big freaking deal!!!!!!!!!! If you would read up on why he is calling this album Nigger then you would better understand the concept. I for one know all about my history from past to present and the history of the world Nigger. There is so much more going on in the world than someone naming there album nigger…..SOOOOOOOOO GETTTTTT OVERRRRR ITTTTTT ALREADDDYYYY!!!!!!!!!!!!!!!! One more thing who is to say he is not spiritual, you only know of this man from what you see on TV or what you read. There are a lot of people in the public eye who do not believe in God and why should he have compromised his beliefs just because he is in the public eye. My grandmother said it best if you do not stand for something you will fall for anything.
spraggaswifey

@mssmith Says—-SO GLAD THAT YOU COULDN’T “LEAVE THIS ONE ALONE”……I LUV EVERY WORD…..BLESS YURSELF UP….
http://myspace.com/mullatos SnootyPooty1

@NyNy… I can honestly say that I have not read up on it. I still feel the name of his album is TASTELESS.
http://myspace.com/mullatos SnootyPooty1

IF you get called the n-word by someone other than a black person then don’t get mad since you dont feel there is anything wrong with it.
pinkvirgo

It’s funny how we as black ppl get riled up about nonsense. Are ya’ll ready to march on Queensbridge. But thats the great thing about this wonderful country we have the right to say what we feel. Anybody who actually follows his career will know he is the furtherest thing from a nigger. Eventhough the outfits were stupid,way to rock witcha man Kelis!
nyp

i think nas’ job is done: we’re here debating the merits of using the term nigger. his last album was entitled “hip hop is dead.” that titled sparked one of the more heated discussions in hip hop in 2007.
and no offense, but anyone who considers nas an atheist clearly isn’t well versed with his life, or his works. nas’ father is a sunni muslim which is how he ended up with the name nasir; listening to his lyrics he was influenced by the 5 percent nation; and lastly he has the words GOD’S SON on the belly!!! please read the liner notes to his albums.
pinkvirgo

When I saw a few months back a mock burial for the word Nigger I thought it was one of the most idiotic things I’ve seen in a while. If we “kill” Nigger we have to kill stupid,ugly, bitch,whore, and I could go on and on.I have to be honest that I use the word sometimes to often and I consider myself to be pretty intelligent.Be honest how many of u say nigger or nigga?
http://myspace.com/mizz_eccentrik Abhor_

WHY DO WE CARE IF NAS IS OR WAS AN ATHEIST? I think its very close minded for people to stop supporting someone because they don’t believe in GOD or “your” GOD. Alot of people just have their religious beliefs because they were raised that way and never took the time to research, thats IGNORANT! You can still be a good and upstanding individual with morals without RELIGION…. I support him and the message he is trying to send, is this any different than what Tupac was trying to send when he used the word NIGGA (Never Ignorant Getting Goals Accomplished)?! They both have a message and its telling people to WAKE up and stop being sheep!

I think its funny that people are bandwagoning Sandra and she basically knows NOTHING about Hip Hop or entertainment, you see her constantly getting her information wrong from unreliable sources…
http://myspace.com/mizz_eccentrik Abhor_

@ pinkvirgo- I use both terms nigger and nigga. I use nigger when i’m describing someone who is ignorant regardless of their race.
Dt2

So, Sandra knows nothing about Nas he is not an atheist, If you have ever bought any Nas CD will hear him talking about God, or Jesus Christ…This is Sandras site where she can post whatever she wants about people true or false..That man has never said he was an atheist..Those thats not going to buy his CD was not if he named it Jesus..So if you didnt have any attention on buying his CD SHUT UP!! What difference does the title make…

I think he may be trying to make a statement he is a very intelligent man. And always is controversial, these days no one is selling CD’s besides a short few (Beyonce {Sandra hates hearing that} Kanye, TI{before the FEDS}, Justin Timberlake, and maybe a couple of more black performers but no one is selling its not the artist its the internet…
So Sandra with that said I still think Nas is one of the Greatest and that he is rebelling against Jesss Jackson, Al Sharpton and all the others who is making the hip hop responsible for the worlds issues…

If Al Sharpton is speaking for me
Somebody get him the word and tell him i don’t approve
Tell him i’ll remove the curses
If you tell me our schools gone be perfect
When Jena 6 don’t exist
Tell him THAT’s when i’ll stop saying b1tch—B1111TCH
http://myspace.com/mizz_eccentrik Abhor_

I think we should petition for new leaders. The battle between Hip Hop and the leaders really has to do with OLD people vs. YOUNG people. The same arguments that Al Sharpton and Jesse Jackson raise are the SAME arguments that you hear Grandparents say. We need political leaders that we can relate to/that can and are willing to understand where we’re coming from.
jcroft

Sandra…you’re wrong on this one. Clearly. Nas is the truth…he’s one of the only conscious rappers still left in the game.

Whethere you dislike his antics and “publicity stunts” –You’re clearly WRONG on this one.
terika83

That video was funny, and I did not know he was an atheist at one point either.
http://www.myspace.com/reddymond_45 The Black Katie Couric

The vid was cute!!!

I had no idea about him being athiest either. I always assumed he was a 5 percenter.

And can we kill this “Nas as a conscious” rapper bull. He’s card was pulled after Oochie Wallie and yall know it!!
http://myspace.com/mizz_eccentrik Abhor_

So because he made a song called “Oochie Wallie” he is no longer a conscious rapper?! In that case Common isnt either, when he first came out he was making songs about drinking and having sex with hos…
LovelyLady

SnootyPooty1 Says:

IF you get called the n-word by someone other than a black person then don’t get mad since you dont feel there is anything wrong with it.

——————————-

IF YOU GET CALLED THE N WORD BY SOMEONE OTHER THAN BLACK DON’T BE OFFENDED………..WTF……SMH……..SO YOU DISAGREE WITH NAS NAMING HIS ALBUM NIGGER BUT NOT WITH BLACKS CALLING BLACKS NIGGERS….SMH
http://www.myspace.com/bettathaniwasb4 2bme

Nas if nothing else is a very intelligent black man..he wanted to spark interest and he did..he has barbershops, blogs and CNN talking about his decision to name his album N****R. I’ve always been a Nas fan..although I don’t appreciate the term, I know what he’s trying to do and I won’t knock his hustle..you have to look at more than just the surface
luxe.li.

This is what happens when people speak on things they know nothing about, they try to do their 2 minute research to sound legit but they really know nothing. Sandra you know nothing about Nas and how intelligent the man is, yet you judge him like a book based on what you see and think, this is why Black People are in the plight they are today, because they do not read, they do not research, they do not study! You can not judge an album based on the title, frankly its about time someone went there and I will get the album and I will listen to every track to hear what he is saying before I judge him. We are always talking about doing things to solve problems but when someone steps up to the plate to do it, we shun them. Do you honestly believe Nasir will release an album titled Nigger and it would be full of bullshit? You obviously do not know Nas. And Illmatic is a classic. And Yes there is a book out there called Nigger, and what does it make you want to do pick it up and read to find out what the hell is in this book. Are you debating that? And calling that a disgrace?

And to SnootyPooty, the album is named Nigger to make a point, not to say oh we are all Niggers, Lets Shuck and Jive, Have you even heard a Nas record? You sound like Bill O’Reily when he called Nas a gangsta rapper that shouldn’t perform at Virginia Tech and he did his half ass research to find the most gangsta-ish thing Nas has rapped about but ignored all his uplifting, spiritual, historical reference verses……this makes me laugh!, DO YOUR RESEARCH BEFORE YOU BECOME SO JUDGMENTAL ON SOMETHING YOU OBVIOUSLY DO NOT KNOW ANYTHING ABOUT….you in Sandra’s words ARE PUTTING YOUR FOOT IN YOUR MOUTH LMAO.
Coop

Let Nas name the album n*gger if he wants.
http://www.weneedtostop.com 2Unruly

Mainstream media isn’t taking the bait, and I guess O’Reilly hasn’t called for an interview or called him a pinhead. So is it too early to say the Grammy media stunt backfired?
VicKaLiCious

hmmmm I’ve been reading this site for a week, and I’m over it already. She stans hard for Rihanna but hates all other talented artist. What’s up with this lady? Is she mentally ill? DOes she just post what comes to mind and doesn’t do any fact checking? Damn.

Nas is only a few artist left in a dying breed. Talib Kweli, Little Brother, Dead Prez, and Common just to name a few, are some of the few real hip hop heads left in the industry.

Nas speaks the truth. Have you ever listened to a Nas album? Your ignorant, educate yourself before you go bashing a man’s career based on ASSumptions.

I will most def be geting that album the DAY it comes out. Cuz i know that its gonna be a five mic classic.

Go ahead and block me cuz I won’t be returning to this ignorant a$$ site again. All you do is spew ignorance.

FYI Rihanna sucks. She won’t be around in two years. If that’s the music you appreciate then you are a sad individual Standra Rose.
buttercup24

I do believe there is a method to Nas’ madness. Nas is a genius, his purpose will come to light soon enough. He is trying to drop some knowledge on the youth and hopefully it will help. I don’t have a problem with the way Nas sells his albums or things he says for publicity. I’d be a hypocrite to feel some type of way. Look at all our young females on television selling sex. If they can do it why can’t Nas sell his mind.

Illmatic will be labeled a flop when Rihanna’s pigeon dress becomes cute.
JJonthemic

I we just have to see what Nas has to say…maybe just maybe he has a twist to this? But to say that his career is fading? WRONG! Nas is one of the very few artists to can go Platinum(like his last album) with no promotion or radio play. If Nas decided to go on tour today…would people attend, hell yeah! If Nas is an Athiest, they lets pray for the brotha!
katgirl33

milly Says:

…………. I’m more concerned with that foolywang him and his wife were wearing at the Grammys

Sandra….WHERE ARE THE PICS?????? You posted that Rhianna clip…..come on now….I missed the Grammys…..
katgirl33

Wow…some folks on here are really pissed about some of these comments about Nas….Dang! LOL
katgirl33

Oh, one more thing….I really don’t care what he named his album…I treat most new releases like I do any other….they gotta meet the “three cut minimum” in order to get my money…..
luxe.li.

does Sandra even read these comments? sometimes I feel like I’m wasting breath…type….

:-/
mrsdawn

‘Til we all without sin,let’s stop the pulpittin’
Who are we to jugde ?
– JAY-Z Ignorant Sh*t
American Gangster
http://myspace.com/mullatos SnootyPooty1

I don’t think people calling each other the n-word is okay either way… But some blacks are okay with only blacks using it but when someone else uses it they get all offended. That is the point I was trying to make.

@luxe.li…. I am not being judgmental I just don’t like what the n-word stands for. Bottom line if you are okay with it then that is fine. Why the comparison to Bill O’Reily? Because using the n-word does not sit well with me. Who is the one being judgmental me or you? I bet people look at us like WOW they will file a law suit in a New York second when someone call them the n-word but then it’s okay for them to use it. I will not continue to explain myself. Have a wonderful day!!! ?
blackstar

what the hell is going on here is nas & kelis smoking crack. im not feeling this at all.
Afro Goddess

http://www.afrogoddess.blogspot.com on how that n*gger Nas needs to be believed. He is a n*gger and as such has nothing to say that I want to hear.

And his wife used to be cool when she first came out with her album, but she done sold out since then too.

Video: Nas N*gger Commercial

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