Photo: Wireimage/Getty

40-year-old rapper Jay Z is the new face of an upcoming Fendi marketing campaign:

    According to Dr.Jays, Jay-Z was recently seen with Fendi head Karl Lagerfeld at a New York Fendi photo shoot. But Jay wasn't there to watch the shoot...he WAS the shoot. Apparently Jay-Z will be actually be a model for Fendi's upcoming marketing campaign. I bet Beyonce is mad jealous. No word yet when the campaign will launch. (Source)

Meanwhile, a U.K. concert promoter says the rapper is not to blame for poor ticket sales at a U.K. music festival. Jay was blamed for low ticket sales for this summer's (08) Glastonbury festival. But Glastonbury festival organizer Emily Eavis insists tickets are down from last year's figures because of the bad weather at the festival in recent years.

Yeah, that's it. A little rain always keeps die hard fans away from a huge concert event. (Source)

  • Terry .W

    Well, if Keith Richards could be the face of Louis
    Vuitton...anything goes I guess!

    I love Jay Z's music though!

  • Krysi – yes the same one

    I just can't find the "WorzZZZ"

  • Mia

    Why would Beyonce be "mad jealous"?

    Congrats to Jay. I think he cleans up nice.

  • ms.peaches

    heeeeyyyyy(like Monique)!! Im with it, hell why can't he be the NEW face he's into everything else why not Fendi(lol) I got jay having some sort of line with Fendi!! good for him he will always be sucessful in my eyes!!!xoxo, I need 2 stop!!LMAO

    Sandra I knew you couldn't go a whole paragraph without a wrong word! soon as I read the bottom you talk about the rain keeping the fans away STOP!! LMAO

  • Coo Coo Bananas

    I immediately just pre-ordered all upcoming Fendi shoes, bags & sunglasses after reading this post.

  • krbinc

    they must going have a bunch of CAMELS around him modeling too!

  • MUNCHOSGIRL

    HE'S 38, NOT 40, BUT OF COURSE YOU KNEW THAT.

    GREAT FOR JAY, THE FACE OF FENDI, HE JUST WON'T STOP WILL HE? THE FIRST MILLIONAIRE RAPPER?

  • ms.peaches

    MUNCHOGIRL you know I got nothing but love for you when it come down to Jigga (lol)!! but I thought Master P was the first??

  • http://www.myspace.com/reddymond_45 The Black Katie Couric

    Congratulations to the Jigga Man!!!!!!!!!!!!!!

  • http://www.myspace.com/millyly milly

    Say it aint so..Jigga is truely the ultimate hustler

  • extraordinary

    I thought he had his own clothing line. He can't even endorse that.

  • luxe.li.

    I think Karl knows what he is doing, because some companies like Cristal would rather state that they don't want rappers or the sort endorsing their product, but Karl is embracing it. This is going to be ridiculous now everyone is going to be rocking their fake Fendi gear......Swagger Right Check?

  • ReadTheBlog

    Oh well, Fendi was already unappealing to me, so this just seals the deal.

  • MUNCHOSGIRL

    MS PEACHES YOU LEARN SOMETHING NEW EVERY DAY. THANKS FOR THAT INFO. MUCH RESPECT TO PERCY, I HAD FORGOTTEN ALL ABOUT HIM. WELL JAY WILL BECOME A MILLIONAIRE JUST THE SAME. SO IS PERCY STILL A MILLIONAIRE? NOT REALLY UP ON HIM.

  • ms.peaches

    I don't really know considering all the things he is involved in & his son im sure he is still doing good!! It's alot of rappers that give him props to this day for being able to invest his money & starting his own label all with the money his grandfather left him!!

  • uptopgrl

    Good Morning All why isn't or is Jay promoting his own clothing line? On another sad note I just heard that Sean Levert passed away last night.

  • MIZZ.I_REP_ATL

    Jay, the new face of FENDI??? WHHHHYYYY???????

    krbinc Says:
    "they must going have a bunch of CAMELS around him modeling too!"

    LOL......

  • mizzdallas

    I dont really care for Fendi and I'm definitely not gonna purchase that Hot Mess!

    R.I.P > Sean Levert!!!

  • http://www.myspace.com/sweetpea_337 pyt_504

    Woowwww well good for him. HUSTLA HUSTLA