Pharrell Williams unveiled his new BBC/ Ice Cream Season 8 Collection with a photo shoot on his blog.
Obviously Pharrell's clothes aren't geared toward you or anybody you know. Especially since his pieces comes with a ridiculous price tag attached. Are we still in a recession?
The BBC/ Ice Cream collection is designed to compete with Abercrombie & Fitch and other retailers that appeal to the non-hip hop, skateboard crowd.
Click here to see more from the collection.