Remember when singer Mario was bleaching his skin to appear 3 shades lighter a few years ago? (See ad below) Well, he seems to have gotten over his self hate as evidenced by his beautiful smooth brown skin in this new ad.

Mario, whom we still suspect is How U Doin, is featured in a new marketing ad for PETA (People for the Ethical Treatment of Animals) which seems to encourage black men to scribble (more) ink on their skin rather than wear fur. I can’t think of the last time I saw a brotha wearing a mink fur coat. But I’ve seen too many brothas defacing their temples with ink.

PETA ad source