Skin whitening products have been all the rage within certain cultures for decades. But now advertising for the products have gone more mainstream — and more brazen.

This ad touts whiter skin as more socially acceptable, and assures us that our lives will get better if we smear the junk on our face.

I feel sorry for black people who can’t embrace our African features and feel the need to lighten their God given complexion to appease morons who prefer LSLH chicks.

Some black chicks go the skin lightener route when our skin darkens from exposure to the sun. The remedy is to apply sunscreen lotion or creams with high sun protection factors like SPF 20 or SPF 30 to block the harmful UV rays that wreaks havoc on the melanin in our skin and causes the cells to multiply rapidly on the surface of our skin.

Yes, blacks need sunscreen protection more than whites. Do your research, people.