The Internet is buzzing about Caucasian rapper Yelawolf who tore the roof off the SXSW Music conference last week. The Gadsden, Alabama native who now makes his home in Atlanta, was recently signed to Interscope Records.
I hope you're paying attention because it's no accident that major labels keep filling my Inbox with tracks recorded by white artists that they signed but haven't dropped yet.
Urban rappers and execs have just about destroyed their own music genre with internal beefing, numerous drug busts, drug abuse, etc. Is it any wonder then that labels have decided to concentrate their efforts on marketing "safe" artists like Justin Bieber, Ke$ha, Jason Derulo and Lady GaGa?
The bottom line is, major labels can't make money if their artists are in prison or dead. So gambling on white artists is a safer bet. Can you blame them?