The staff over at the HipHopblog.com wrote an interesting post questioning whether rap mogul Jay Z, his wife Beyonce and singer Rihanna all boycotted the 2010 BET Awards because they knew in advance that Chris Brown, would be performing a MJ Tribute on the show.
That's a lot of star power to piss off just so BET could score ratings with Brown's staged PLEASE PLEASE PLEASE act.
Not only did BET's brass allow CB to perform his dance tribute, but they also set aside about two minutes and 25 seconds of valuable air time to give him the chance to publicly flog himself.
By doing this, BET allowed their now stellar awards show to be used as a self-serving propaganda vehicle for Brown, who was not allowed to perform last year because Jay Z and Beyonce were in attendance.
In the year and a half since the now infamous beating incident, Brown has not shown one iota of remorse for what he did to Rihanna.
All of this makes me wonder what will BET do next year to win Jay Z and Beyonce back?