The number on the box is supposed to connect callers to an organization called Feed the Children.
But instead of being connected to the charity organization, the callers hear a steamy seductress offering services that are far from charitable.
Feed the Children receives a certain percentage of the proceeds from sales of the cereal.
Ochocinco told a local station that the number printed on the boxes was clearly a mistake.
But I don't know about that. Chad has been known to pull other attention grabbing stunts in the past.
Cincinnati-based Kroger Co. said Thursday it was pulling all Ochocinco cereal boxes from its grocery shelves because of the error. Some local stores had them on special display after the launch about a month ago.
Tara Sands of Reading, Ohio, told WCPO-TV and the Cincinnati Enquirer that her family called the number on the box hoping to learn more about the charity.
"We don't need anything to give our Bengals a bad name, especially Chad," Sand told WCPO. "He's obviously trying to do something great by doing this [for] 'Feed The Children.' "
It's hard to believe that no one checked the number before the boxes were sent to stores.