Nelly Lashes Out at Nicki Minaj and Universal Records

Over the weekend, rapper Nelly vented his frustration at his record label, Universal Records, for failing to promote his latest album, Nelly 5.0. Allegedly, Universal only shipped 200,000 albums to record stores.

I touched on this subject last week in this post after a well-connected industry source reached out to Sandrarose.com.

The source, who is close to Nelly’s camp, told me confidentially that Universal Records allocated most of Nelly’s marketing budget to promote newcomer Nicki Minaj’s debut album, Pink Friday.

The source said Nelly was frustrated with the lack of promotion by Universal which led to decreased consumer awareness of his album. The source also said Nicki’s album took top priority over Nelly’s even though the critics say Nelly’s album is much better than Pink Friday.

Nelly 5.0 was released on November 12 and debuted at #1 on the Billboard Top Rap Albums chart, selling 63,000 copies in the first week.

The source claimed some of Nelly’s promotional budget also went to maintain Nicki Minaj’s “image,” which I took to mean her extensive plastic surgery, including hydrogel butt injections.

At the time I was asked to keep this information under wraps because Nelly didn’t want to appear to be crying foul about the situation.

But on Saturday, Nelly took to his Twitter page to lash out in a very public way at Universal Records (and by extension, Nicki).

In a tweet that contained a stealthy dig at his label mate, Nelly wrote: “When an artist doesn’t deliver sufficient material they (the artist) gets [his] budget cut for [the] next [artist’s] album, or worse, dropped from the label!”

Read Nelly’s tweets after the break!

A record deal is a 50/50 partnership! As an artist its your job to provide the record company with music that they (record company) can sell! Thing about the partnership is that n the public eye the responsibility is not 50/50! the artist is always the 1 who catches 90% of the blame. When an artist doesn’t deliver sufficient material they (artist) gets its budget cut for next album or worse dropped from the label!

So not only is the label ur partner but also disciplinarian and 90% of the time the one who decides if the partnership continues! No doubt wen an artist doesn’t deliver a song that does crack top of the charts or even top 10 the label is quick to say artist didn’t deliver. So intern the artist must bare the brunt of that failure and take responsibility and consequences as handed out by his or her label!!

So who fault is it when a artist gives the label not only a #1 hit but there first top 40 #1 n label history! sell 2mill n singles n 2.5 month. Who should be held responsible when an artist has a history for selling records so its not like a new artist n no1 knows his r her name? Benefit of the doubt: Maybe no1 wants to hear music from that artist? well if that was true then the artist would not have a #1 song! Benefit of the doubt: Maybe no1 is checking 4 the artist anymore? Well if that was true then how do u explain selling 2mill singles n 2.5 month?

I care less about haters u cant hate on #1song n 2.5mill n singles! but the fact is that some1 need to holdup there end of the partnership! If the music wasn’t good how do u get to #1 and 2.5mill!! but if folks say they didn’t even no wen the album came out????? If u only ship 200 thound of an album how many are u f#cking tryen to sell?? the artist does[n’t] control that nor does he or she control marketing. “5.0” Every1 luvs da album n say its crazy! So wen u hear folks say they didnt no it was out r there were hardly any n the store! WTF? Source



 


54 Responses to “Nelly Lashes Out at Nicki Minaj and Universal Records”

  1. 1
    Genia says:

    Dear Nelly,
    Perhaps the label decided you should spend more time learning how to use spell check and re-educating yourself to proper word usage. I’m sure there is enough money left in the budget for a tutorial online course. :coffee:

  2. 2
    YSoSerious says:

    “Every1 luvs da album n say its crazy! So wen u hear folks say they didnt no it was out r there were hardly any n the store! WTF?”

    Nelly, you need more people. And a spell/grammar check. :coffee:

  3. 3
    Jay Bee says:

    Its politics as usual… #NuttinNew

  4. 4
    YSoSerious says:

    Hey Genia. :waves:

    Great minds, etc… :yes:

    Are we gonna be the only ones here today?

  5. 5
    CFREE says:

    I guess that was his “country grammar” *snickers* Nelly do better babe

    Nevertheless, still my boo :love:

  6. 6
    Jay Bee says:

    If the music wasn’t good how do u get to #1 and 2.5mill!!
    ~~~~~
    Its simple… in certain situations, there could be no skill/talent at all. If the artist connect with its fanbase and build a rapport with the fans..ITS A RAP!!!! and also look @ Kim Zoliack.. today u can make a sham a STAR.. #justTheWayitIs

  7. 7
    StillASassyOne says:

    Cornell, honey…..I think they just opened up a Sylvan’s Learning Center in St. Louis. Please go register, okay?

    I understand your plight, but after reading that CATASTROPHICALLY WRITTEN rant, I think that you should have other priorities besides selling albums….education is key.

  8. 8
    Terri B says:

    I’ve seen a lot of artist with real talent get overlooked because their label didn’t market them like that should. But don’t wait on the label to do it, use your resouces and get out there and promote for yourself.

  9. 9
    YSoSerious says:

    Hey SASO :hugs:

    I missed you round here. How was your vacay/holiday?

  10. 10
    StillASassyOne says:

    Hey Yso!

    I missed you guys too! My vacation was friggin GREAT!!!!! My holiday was pretty good too (I caught a real bad cold for about a week though due to the changing weather.) It was too damn short though! Those 19 days FLEW by!! I’ma have to shoot for a full 28 days next go-round.

    How was your holiday?

  11. 11

    Shut up Nelly. Must be his steroids talking.

    **looks at Nicki’s body**
    The money was better invested with her anyway besides your corny azz “rapping.”

  12. 12
    Terri B says:

    Ok how do I link my Gravatar account to my profile over here so my avi will come up?

  13. 13
    lakercrazy says:

    yall leave my babby alone :wail: @nelly its ok boo :kiss: u know she ain’t as talented as u, and if the butt was gone and all the fake pink sh!t disapeared bish would be a simple ugly nobody :grin: so do u

    :waves: hey yall

  14. 14

    Dearest Nelly,
    I hope this letter finds you in good spirits (for now).
    Anyway, just because everyone (your friends and family) tells you they love your album doesn’t mean it’s a good album! Would your “crew” honestly tell you that shyt is wack???? Or would they agree with what you say because they’re getting some type of financial assistance from you whether it be working for you or you paying their bills. Sir I do believe your time has come and gone! Don’t feel bad becaise we will always have “Country Grammar” and “Hot in Hurrr”. STL thanks you for putting them on the map. have you ended your beef with Chingy yet???? Perhaps you should focus on your clothing lines, Apple Bottoms and Vokal…well maybe Apple Bottom cuz I don’t think Vokal is doin all that great. In closing, it might be best if you purchased Hooked On Phonics! It works! We can’t get the full effect of the rant/bytch fit if we have to decipher what you say!

    Sincerely,
    BROWNSUGAPOET, ESQ.

  15. 15
    STLVixen says:

    As a STLien myself, his music doesn’t appeal to me. When I was younger, his songs were great club bangers but now, his sound is teetering on country music, literally. The latest single Just a Dream is really wack. I was embarrassed that he released the garbage.

    Nelly, you’ve had a pretty successful career and you are still one of the top selling rappers of all-time. You’ve made wise investments and are doing well business wise, so just move on. It was a great ride.

    Give it up and turn it loose!

  16. 16
    StillASassyOne says:

    Oh Man!!!!

    How I almost missed you….(but not really)…but then I get back and you’re in fill “on” mode….hating on all of the beautiful menses God has put on the planet.

    SAY IT TO CORNELL’S FACE IF YOU SO BAD!!

    *fight* *fight* *fight* *fight* *fight*

  17. 17
    YSoSerious says:

    @SASO

    My holiday was good. I had a houseful and we actually had a good time. Still got leftovers that no wants to eat anymore. Hate to waste food though…

  18. 18

    @SASSY
    “Oh Man!!!!

    How I almost missed you….(but not really)…but then I get back and you’re in fill “on” mode….hating on all of the beautiful menses God has put on the planet.

    SAY IT TO CORNELL’S FACE IF YOU SO BAD!!

    *fight* *fight* *fight* *fight* *fight*”
    _____________________________________________________________________________

    I can tell you was thinking about a nigga wit that beautiful azz shot you got up. :thumbsup: It’s bout time. For the next one, zoom in a bit more on the azz.

    Anyway, welcome back.

  19. 19
    YSoSerious says:

    @SASO

    This is why I missed you. :lol:

  20. 20
    StillASassyOne says:

    @Yso

    Yes- I have enough left-overs to last me a good two weeks. I say keep em’ and work on them until you finish. (I hate throwing away good food too.)

    @Man

    that is NOT an azz shot! :nono: It’s a pic of me on the beach…praying to God to that I didn’t have to come back home! And is that an inverse-exposed pic of Rihanna in your gravi? I swear…you’ll never change.

  21. 21

    I KNOW SOMEBODY BEST ACCEPT MY FB REQUEST!!!!

  22. 22
    M3z says:

    Dear Everyone,this was written via twitter hence why he used broken english (140 characters per post!). Go to his twitter page and see it for your self.

    On another note..the music industry has definitely fallen apart. I blame the internet, Napster (aka Sean Parker), bootleggers, and you folks who don’t buy albums. :lol:

  23. 23
    kingstonn says:

    i didnt even know he had a CD out. i haven’t heard any singles or anything.. :shrug:

    although i think mavis beacon dot com will help him get where he needs to be before he even attempts to prove his case. po’ thang.

  24. 24
    CHARBEE says:

    :waves @ everyone.

    Nikki is overrated and Nelly just stick to AppleBottoms and Vokal….The rap game is not for you anymore. But me still :heart: you.

  25. 25

    @SASSY
    “that is NOT an azz shot! It’s a pic of me on the beach…praying to God to that I didn’t have to come back home! And is that an inverse-exposed pic of Rihanna in your gravi? I swear…you’ll never change.”
    _____________________________________________________________________________

    Well, for your next “praying” pic, zoom in on the azz a bit more.
    I see you recognize your female bodies. I like that about you.

  26. 26
    Genia says:

    HEYYYYYYYYYYYYYYYYY FAM!!!! YSO!! LUSCIOUS!!! MAN!!! (is that your big-girl lover in the gravi?) My caligirl LAKER in da house!!

    I hope everyone had a great thanksgiving!!

  27. 27
    LadyLew says:

    Not a fan of Nelly music (he looks damn good) but his rant is appropiate. I didn’t know he had an album out either and haven’t heard a single. I found out on here

  28. 28
    mirsmommy says:

    :rolleyes: Cry me a fluckin river.

    Good Morning :waves:

  29. 29
    Choco says:

    :waves: SR
    Everyone welcome back Sassy 19 days did fly by cuz I was like ain’t she on vacay :shrugs:

    :lol: at Brown and her FB request :lol:

  30. 30
    StillASassyOne says:

    @Choco

    :waves: Heyy!!! I missed you all!! And that 19 days went by like 19 minutes!!!

    It was so good to be on vacation like that, I was seriously considering quitting my job while I was gone!

    How has everything been? What I miss? Somebody give me the rundown real quick.

  31. 31
    StillASassyOne says:

    @Choco

    BTW- who are you posing all nasty for in your mirror? And is that a status with a man’s penis hanging down sitting on your sink?!

    Lawdhavmercy, Choco! *faints*

  32. 32
    Genia says:

    M3z says:

    Dear Everyone,this was written via twitter hence why he used broken english (140 characters per post!). Go to his twitter page and see it for your self.
    ______________________________________________________________
    uhmmmmmmmmmmmmmmmmmmmmmm blank stare!!! Do you see why twitter is the devil!!! please DUMB down your English skills for the sake of twitter 140 word limit!!!!! really?

  33. 33

    SMH…Sandra, how is this a diss to Nicki tho??

    What (recent) single of Nelly’s sold 2.5 million copies in 2 months? Where was I? Only song I heard was the joint with T-Pain & Akon, which reminded me of something I would have heard back in 2006…but mmmkay.

  34. 34

    He wrote that on twitter, so hush about grammar.

  35. 35
    WUTWUZINDAT!? says:

    (My best Florida Evans voice) DAM!!!DAM!!!DAM!!!
    The holiday’s over and I’m back in this work-related H3ll!!

    Good morning Everybody!!!

    Nelly had an albulum out? :shrug: I ain’t check for him since “Hot in Here”

  36. 36
    Choco says:

    @Sassy
    Yes that’s a man’s penis and African Fertility Piece my pose ain’t nasty I’m just grabbing my girly box

  37. 37
    Choco says:

    @Sassy
    I can see how 19 days off would make you wish to win the lotto I still wish for that everyday :lol: Glad your back tho :wink:

  38. 38
    YSoSerious says:

    WUT WUT in the butt! :yahoo:

    Are we gonna behave ourselves today?*

    *Just want to know if I have to dig in my fukked up Gravi file cabinet to keep up with you. :wink:

  39. 39
    StillASassyOne says:

    @Choco

    LOL! It’s a nice picture though! you and your “Fertility” statue. Mmhhhh-hmmmm…. :wink:

  40. 40
    JDWhitedst says:

    I never bought a Nelly album and I ain’t gonna start now. Never been a fan. I liked “Grillz” though. I guess Apple Bottoms aint doing too hot either.

  41. 41

    I swear fo God if somebody (DARKALICIOUS) don’t accept my FB request Im gonna start kickin some azz!

  42. 42
    lakercrazy says:

    @gg hey sugah :hug: ***does the crip walk snoop style :grin: *** my holidays were awsome :)
    @choco hey angel how was ur holidays??

  43. 43
    Choco says:

    @Sassy
    :lol: It used to have fabric around it but initially i bought it cuz he reminded me of my grandfather….

    :hugs: Laker my holidays were great hun how about yours?

  44. 44
    Choco says:

    @Sassy
    Oh and thanks :wink:

  45. 45
    Bird says:

    The majority of the biggest dance tracks in history come from one hit wonders. The artists that have longevity tend to make music that inspires, makes you think, makes you love, touches on things you deal with. Nelly is not that guy. Really his career, like Soulja Boy, lasted longer than it should have. Its crazy for him to think that his budget would match or even come close to Nikki’s. She is the next hot thing. Nelly is a has been gimmick party rapper. He should be happy they even let him put an album out at all.

  46. 46
    MissHarlem says:

    :rofl: at the hilarity and audacity of it all ohhhh NELLY to be honest he lasted longer than I thought

  47. 47

    @BIRD
    “The majority of the biggest dance tracks in history come from one hit wonders. The artists that have longevity tend to make music that inspires, makes you think, makes you love, touches on things you deal with. Nelly is not that guy. Really his career, like Soulja Boy, lasted longer than it should have. Its crazy for him to think that his budget would match or even come close to Nikki’s. She is the next hot thing. Nelly is a has been gimmick party rapper. He should be happy they even let him put an album out at all.”
    _________________________________________________________________________

    :cosign:
    SO TRUE MY NIGGA SO TRUE!

  48. 48
    eastpointvet says:

    nelly album is actually not that bad and im nowhere near a nelly fan as it comes to his music. i think in some ways it does speak to the record label being that hardly anyone new his album was out and he does have a number #1 record in rotation. but your record career is in your hands at the end of the day you have to promote yourself if noone else does and with social networking the way it is and the money he has i cant fully place the blame on the record company with someone with his resources. but i can see both sides because he also has proven himself in the sales category so the record label should be going to bat for him. but nikki is not the blame.

  49. 49
    Cinderella says:

    Since Nelly doesn’t sell records like he used to, I understand why the label didn’t spend alot of money to promote it. Nelly’s fan base grew out of him, I guess. He’s still making the same nursery-rhyme-sing-alongs.

  50. 50
    jazzyiest says:

    First of all no where in this letter did Nell’s “lash out” at Nicki Minaj which is a good thing b/c I was about to ask what the he!! he had to be so mad at her for in the first place. Secondly, cry me a da** river Nelly. These artist are starting to kill me with this ‘The record label isn’t promoting my album ish”!!!

    Note to Nelly: They’re not promoting your shyt b/c you are no longer relevant. It’s just that simple. When someone else comes along that creates more of a buzz than you, can potentially sell more albums than you and be hotter than you who do you think the record label is going to get behind?!?!?!? It’s just that simple.

    Instead of playing the woe is me role why don’t you do what you need to do as an artist to stay relevant? How about you try that? Lil Kim, Bow Wow, Brandy etc. STAY RELEVANT! If the artist does what they need to do to stay relevant these little rants would be non existent.

    People can say what tey want to say about Beyonce but she’s one of the only ones that obviously realizes that eventually your star stops shining as bright as it use to and that you have to get your money while you can. That bish has been shacking and jirrating for over a decade b/c she knows that one day it has to come to an end.

    Instead of y’all creating one good album and going to the club, popping bottles and making it rain on h*es how about y’all stay in the studio and hustle harder? Y’all kill me with making one good album and then all we do is see you in the club/strip club blowing all your little change. Be mad at yourself Nelly. You let your star fizzle out. You’re the only one to blame. You’re only as good as your last album and I don’t even remember what that was when I think of you. Tip Drill maybe?? And your star was fizzling out then! This is way to much for a Monday. Let me go somewhere and take a chill pill.

  51. 51
    Genia says:

    BROWNSUGAPOET says:

    I swear fo God if somebody (DARKALICIOUS) don’t accept my FB request Im gonna start kickin some azz!
    _______________________________________________________________________
    BAY-BEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEEE I don’t think you sent it to the right one…if you put in my name as you see it on my EMAIL.. it is the one where my gravi is of amber rose…okayyyyyyyyyy sweetpea?

  52. 52
    Starr says:

    Maybe if Nelly dressed up in clown costumes made dumb azz faces, to go alogn with sub par lyrcis…he’d get attention. It seems to be the way to go these days

  53. 53
    proberson07 says:

    nelly had an album out? oh well… he is so 2007! is he even still relevant? i thought he was doing disney movies! he better do a reality show and raise his kids and then sat down some where! #FAIL

  54. 54
    starstatus says:

    I never understood how people took Nelly so serious as a rapper. He has some ok songs, mainly party songs, back in the day but he wouldn’t be what I call a great artist.

    Nelly’s album came out 2 weeks ago, why didn’t he speak up then? Did he really expect to do big numbers because I didn’t see it happening. It’s too late to say something now. Who was really anticipating his album? These artist get lazy and expect the label to do everything for him. Well he better find a way to get out of the contract and link up with a new label if he’s so unhappy.

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