Rihanna's out-of-control behavior and recreational drug use has come back to bite her. Cosmetic tycoon Stefan Heidenreich is blasting cosmetics brand Nivea's decision to hire the troubled singer as their spokesmodel.

Heidenreich - the new head of Nivea’s parent firm, Beiersdorf - told German media that the singer should have been considered a "no go" for the brand’s family image.

Heidenreich, 49, said: "The [ad campaign] starring Rihanna was a no go. I do not understand how Nivea can be brought into association with Rihanna."

Heidenreich added: 'Nivea is a company which stands for trust, family and reliability.'

Rihanna's life has spiraled out of control in recent years. The 24-year-old Barbados native is reportedly a recovering alcoholic. She often tweets photos of herself smoking marijuana, and she has been accused of encouraging drug use among her young, impressionable Twitter.com followers.

Now maybe Rihanna will come to her senses and take responsibility for the destructive messages she is sending out to young children.

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    • http://www.youtube.com/watch?v=lgWgEoaAYDY FeFe

      Rihanna :love:

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      Oh! IDK what to say or maybe I just don't care!

      I dont buy Nivea products and they but his question is a good one

    • http://www.youtube.com/watch?v=lgWgEoaAYDY FeFe

      I still would like to know where the PROOF is that Rihanna is a recovering anything... :shrugs:

    • Razzle Dazzle Boo

      i read the title thinking about the 'singer' niviah :smack:

    • http://www.youtube.com/watch?v=puSCLM8nLFU Mother Jefferson

      :yawn: I like their their lip products, I aint even know she was a spokesperson :shrug:

    • Razzle Dazzle Boo

      i lubs me some rih rih though i do hope she gets better and reduce her uses to a minimum

    • luVn_liFe…

      I Guess.....

    • http://www.youtube.com/watch?v=BbVuI9sUlcE @NikkeMinxx

      and now she's not. Voila, magic!

      FeFe are you familiar with a porn star who looks like your boo? I gotta look for her name...

    • INTENSEMOCHA THE ANTAGONIST

      RIHANNA IS NO DIFFERENT THAN THE WEED HEADS IN THE HOOD WHO PARTY ALL THE DAMN TIME, EXCEPT SHE HAS A CAMERA FOLLOWING HER, MONEY & FAME

      IF MAKING MONEY WAS HER ONLY GOAL, SHE ACHIEVED IT-BUT SHE HAS A LOT OF MATURING TO DO, SHE COULD BE DOING SO MUCH MORE THAN JUST THIS

      ANYBODY CAN GET HIGH AND PARTY ALL DAMN DAY, BUT HEY SHE'S ARRIVED SHE'S A ROCK STAR-SHE CAN RETIRE NOW

    • Razzle Dazzle Boo

      @ mother they used her song for a commercial of theirs (cali king bed) but i didnt know she was a spokes person either :shrug:

    • MsDivaRo

      <-----Don't buy Nivea products....wait is that Warren G though?

    • http://www.youtube.com/watch?v=lgWgEoaAYDY FeFe

      @Nikke

      My boo Rih??? Wowsers, nope...I haven't seen her :lol:

    • http://www.youtube.com/watch?v=lgWgEoaAYDY FeFe

      @MsDiva

      :yes: Warren G and Snoop

    • http://www.youtube.com/watch?v=BbVuI9sUlcE @NikkeMinxx

      FeFe Yes! Sometimes more than others but all the time for real!

    • Pootie Tang

      Razzle Dazzle Boo says:

      i read the title thinking about the ‘singer’ niviah
      ______________________________

      Me too :ashamed: ....I was like they friends now? :shrug: lol

    • sassyshe

      They actually fired her according to every outlet. However Nivea is associated with a previous generation and was trying to attract a young audience. Dont be mad because you got into a market after pimping out your product with Rihanna but suddenly want to go back to family values. I hate hypocrites.

    • NaijaGal

      you want a certain feeling associated with your products...not mad at them for not renewing her contract

    • BoogieNites

      heehee @ the warrenG/ snooplion pic .. my fave !

    • MsDivaRo

      FeFe says:

      @MsDiva

      Warren G and Snoop

      --------------------
      I didn't see Snoop Lion!

    • http://Www.yallaintchit.com Man, I just don’t care™

      Rhianna's tits shole lookin goodnin that pic!
      :jack:

    • http://twitter.com/#!/Birdshu Bird

      Oh whatever. He has the right to run his company as he sees fit. She'll get plenty of other offers.

    • Razzle Dazzle Boo

      Girl yes warren g and SNOOP LION lol ol' weed head too

    • http://www.amazon.com/gotta-make-Heaven-going-thru/product-reviews/1448656729/ref=sr_1_1_cm_cr_acr_t iscream

      Is Bey still down with the hair care ppl I want to say Loreal I havent seen a commercial from her in a minute. Im sure she'll love to pick this contract up. Hell Brandy is trying to make a comeback. Monica reps family and has beautiful skin.

    • sassyshe

      INTENSEMOCHA THE ANTAGONIST says:

      RIHANNA IS NO DIFFERENT THAN THE WEED HEADS IN THE HOOD WHO PARTY ALL THE DAMN TIME, EXCEPT SHE HAS A CAMERA FOLLOWING HER, MONEY & FAME

      IF MAKING MONEY WAS HER ONLY GOAL, SHE ACHIEVED IT-BUT SHE HAS A LOT OF MATURING TO DO, SHE COULD BE DOING SO MUCH MORE THAN JUST THIS

      ANYBODY CAN GET HIGH AND PARTY ALL DAMN DAY, BUT HEY SHE’S ARRIVED SHE’S A ROCK STAR-SHE CAN RETIRE NOW
      -------------------------------------------------------------------------
      :clap: . See someone else on the same page with me. I keep asking people what is so different with Rihanna than what Method Man, Snoop Dog, Lil Wayne (who are all cross over artists) are doing. It's only because she is a female. The girl said a long time ago I should not be the voice of your chil;d's decision and parents should handle their kids and not blame celebrities for their actions. The girl is in her early twenties and if she wants to smoke and party she worked hard to do so. People need to let that girl be - if shes on some shyt and wants to ruin her life that's her perogative

    • http://youtu.be/BrAiEFGGuXY BK2ATLMAN

      For someone spiraling out of control she made over 54 million last year, so i doubt losing Nivea will really be an issue for her. And so what if she smokes weed, thats the problem with people, these artists are not your kids parents.. teach your kid and they won't be so impressionable :peace:

    • http://Www.yallaintchit.com Man, I just don’t care™

      Im hawnee today. Some of yall ladies/hoes/lurkers send me some naked azz pics to my email:

      JCSTANSB @ YAHOO

      :coffee:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      fck nivea! they been on my sht list since the whole "untamed" blk man photo debacle :rollseyes:
      their products contain mostly mineral oil anyway #cheap :coffee:

    • Native New Yorker

      I was waiting for a post on this. I like Rih Rih. I love that she is so comfortable with being herself but her behavior has been a bit self destructive lately. I have no opinion on anything she chooses to do, but if you know that you make your money by being in the public eye, then it is sort of important to be mindful of the image you give people of you. Sure she has made millions, but she has spent millions too, and im sure she would like to make more millions in the future so maybe she should just be mindful of how her actions come across to the public who put those millions in her pocket.

    • http://www.twitter.com/cocoabana Cocoabana

      Welp, she can thank her Instagram and Twitter accounts for this.

    • http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendID=72503781 yanibunny02

      :coffee: leave that damn girl alone..

    • Razzle Dazzle Boo

      :offtopic: I have a random question has anyone here been called a MILF and took it as a compliment?

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      Rihanna doesn't even see a problem with this - When one endorsement deal falls thru it takes a while to get other endorsements - but hey like I said I don't care

      I wish DIVA was here to see Man's request

    • BoogieNites

      lubiderm is checking for rhirhi now :tea:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      :blink: it's still a.m. tho?? :crying:

      heyyy
      YALL
      @Man
      Fefe
      Boogie
      Native
      Iscream
      Bird
      :waves: <---Rih's nivea contract

    • http://Www.yallaintchit.com Man, I just don’t care™

      :chickenhead: been in the game 20 years and aint got one endoresement.

      Who wants a hoodrat with a bad attitude representing them (besides T.I.)?
      :coffee:

    • http://www.youtube.com/watch?v=puSCLM8nLFU Mother Jefferson

      Bird says:

      Oh whatever. He has the right to run his company as he sees fit. She’ll get plenty of other offers.
      --------------
      :yes:

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      @RAZZLE
      Yes and No I didn't but its supposed to be flattering the connontation sickens me

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      Choco! :2dance: sup guhl?

    • http://www.youtube.com/watch?v=lgWgEoaAYDY FeFe

      :hugs: @Fayla

    • Ms.Fashion

      I hope she pulls herself togehter.

      Some of her behavior is her choice to make but it looks like she is damaging herself. Hope she don't self destruct. :no:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      :dead:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      Fashy & Naija! :hug:

      where in hell YSO been?? :waiting:

    • BoogieNites

      hiya FayFay :hug: &a :kiss: !

    • San

      The more you gain, the more that is required of you, so this is no surprise. :coffee: Oan she would be good for a vodka commercial or something

    • Razzle Dazzle Boo

      @choco i've been called one today and i hate the phrase to me it's like someone calling another person a bytch and meaning it as a term of endearment to me it's so ignorant and disrespectful not only to me as a mom but to my child too

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      @Fay
      :2dance: :grin:

    • Blackswan

      All that smoking cant be good for those already shaky vocals...

    • Renee

      Nivea has already fired RiRi for her self-destructive ways!! Her services were no longer needed....

    • Daisy

      I will be watching Rihanna's interview w/Oprah on OWN :popcorn: <--white cheddar

    • Razzle Dazzle Boo

      San says:

      The more you gain, the more that is required of you, so this is no surprise. Oan she would be good for a vodka commercial or something

      or the new bacardi in a can

    • http://Www.yallaintchit.com Man, I just don’t care™

      I can see now Razzle Dazzle still got too much pride
      :coffee:

    • http://www.landofpure.net Fayla aka IWhipIt..WhipItRealGood:)

      Nikke! :yahoo: i need a drank STAT sug! how u be?

      #ihatefoneposting

    • MsDivaRo

      Choco aka Hippie says:

      Rihanna doesn’t even see a problem with this – When one endorsement deal falls thru it takes a while to get other endorsements – but hey like I said I don’t care

      I wish DIVA was here to see Man’s request

      ----------------------
      What man requesting some azz shots? :nono: I still can't get pass 3.5...what the hell? :hahaha:

    • Razzle Dazzle Boo

      @man too much?

    • JD

      Wasn't Nivea the same company that had the racist ad with the black guy holding the head with the afro with the words "Re Civilize" yourself. I don't think Nivea is about TRUST, RELIABILITY, and whatever else the man said. I have still not forgotten the racial implications of that AD and I thought after that Rihanna left them alone too.

    • dancerbee93

      @NikkeMinxx says:

      and now she’s not. Voila, magic!

      FeFe are you familiar with a porn star who looks like your boo? I gotta look for her name…

      **************************
      Yes yes hurry and find her name. I really like her :wink:

      I :heart: RiRi

    • pointhimout

      do guys still run trains?

    • Dr. O

      @ Sandra

      Have you seen this...

      http://www.youtube.com/watch?v=HyajmV81diM&feature=youtu.be

      I just can't today....lol

    • http://twitter.com/#!/Birdshu Bird

      Daisy says:

      I will be watching Rihanna’s interview w/Oprah on OWN
      ********************

      When does that air?

    • MsDivaRo

      :hug: Fayla

    • MsDivaRo

      pointhimout says:

      do guys still run trains?

      -----------------
      Choo Choo

    • Ms.Fashion

      HEY MY FAY FAY!!! :hug:

      TATTTTTTTTTTTTEDDDDDD!!! :heart: (Its been awhile)

    • Bad Influence

      ion be using no Nivea...

      :waves: hey yall :hug: s

    • dancerbee93

      Pootie Tang says:

      Razzle Dazzle Boo says:

      i read the title thinking about the ‘singer’ niviah
      ______________________________

      Me too ….I was like they friends now? lol

      ***********************
      Right!! I was like where Niveah at?? :shrugs:

    • MsDivaRo

      :wave: Bad!!!!

    • Milky

      Good Afternoon Roses :kisses:
      Love Rhi Rhi. I wouldn't care what anyone else thinks either. Do you BOO!! Work Hard Play Hard!

    • dancerbee93

      MsDivaRo says:

      pointhimout says:

      do guys still run trains?

      —————–
      Choo Choo

      ********
      Yeah you get a reality show and are called a "wife" nowadays..

    • MsDivaRo

      Hey Milky!!!!!!

    • LuvMySailor

      pointhimout says:

      do guys still run trains?
      ________________________________
      YOu mean "gang rape" a female? Sadly it still happens

    • LuvMySailor

      Nivea is expensive and Vaseline Lotion works just as well for almost half the cost.

    • Native New Yorker

      Oh whatever. He has the right to run his company as he sees fit. She’ll get plenty of other offers.

      _______________________________________________

      see thats the thing, when you act out publicly the whole world sees it, including other potential sponsors. u see how they did Eddie Kain when he showed up after that show with his old glitter bodysuit on lol

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      @Razzle thats the connotation that his friend wants to sex his friends mom I aint with that - my son is so territorial now - I think he's fight one of his friends over that statement

    • Razzle Dazzle Boo

      Choco aka Hippie says:

      @Razzle thats the connotation that his friend wants to sex his friends mom I aint with that – my son is so territorial now – I think he’s fight one of his friends over that statement

      --------------

      hope he whooped azz :lol: my cousin (a guy) was like i over killed when i expressed i didnt like the term to the guy (and i wasnt dramatic about it just told him i found it disrespectful and what if some random person called his mammy that) he shut up after that

    • kingstonn

      what happened to her other endorsements? did they back out too?

    • http://Www.yallaintchit.com Man, I just don’t care™

      Trains = Gang rape?
      :blink:

    • missmiami

      :thinking: Her publicist needs to revamp her TWITTER AND INSTAGRAM IMAGE ASAP. I'm all for being real and maybe she can tweet and post pics every now and again but what she is doing isn't good for her BRAND/BIZNESS IMAGE :coffee:

      On a personal note I think she is funny but it's not good for business.

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      @diva
      Yes him and his azz shots :lol:

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      @Razzle
      Im with you in keeping some things sacred! I agree

    • http://www.youtube.com/watch?v=BbVuI9sUlcE @NikkeMinxx

      FeFe and Dancerbee.. Lavish Styles. PornHub. Ironically, a site I didnt know Nathan about until Rhi tweeted it. Lol.

      @Fayla. My new favorite toy is Malibu-Mango... have some served over ice, its just that smooth...

    • GAGIRL87

      In my Rhianna voice *CLOP BOK* :lol: Rhi Rhia ain't stunt this chit :no:

    • NaijaGal

      LINDSEY LOHAN...that's all that needs to be said

    • miamore1973

      How old is she........like 23/24. Plenty of people participate in reckless behavior at a young age. If she's 28 still doing this okay then the side eye. Over 30 a damn shame. The girl is pretty, young, has a lot of money and having fun.

      I agree with the poster that said she isn't doing anything different from Kee Kee and dem up the street.

    • miamore1973

      What we should be discussing is why has Snoop turned into a Lion and refuses to bathe.

      NOW LET'S TALK ABOUT THAT!!

    • http://www.twitter.com/missbl0ndee SunnyK

      Yes because When I see Rihanna W/ Nivea the first thing i think is.... I DONT WANT MY CHILD USING THE SAME LOTION THIS CRACKHEAD USE!"