Michael Phelps didn’t waste any time cashing out his Olympic gold for big dollar endorsements. Not even 24 hours after the close of the London Olympic games, Phelps was featured in his first post-2012 Games ad campaign for Louis Vuitton.

Phelps stares seductively while luxuriating in a bathtub in his Speedos and swim goggles. A Louis Vuitton Monogram carry all bag sits near the tub, most likely holding his stockpile of 22 Olympic medals, including 18 golds.

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