Beyonce and Jay Z lose battle to trademark Blue Ivy’s name

Beyonce and Jay Z are used to getting their way. But the celebrity couple lost a trademark battle to protect the name of their firstborn child, Blue Ivy.

Beyonce and Jay Z didn’t want anyone benefitting financially off their kid’s name. They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs and they didn’t want any competition. But the NY patent office sided with a wedding planner who had the Blue Ivy name before Beyonce and Jay Z thought of it.

Beyonce and Jay Z filed an application with the U.S. Patent and Trademark office shortly after Blue Ivy was born in January. They filed the application after two complete strangers tried to trademark Blue Ivy’s name.

But Veronica Alexander, who owns Blue Ivy Events planning, worried that the entertainment titans would affect her business if they succeeded in patenting the Blue Ivy name. So Alexander filed her own trademark application.

“My company had been called Blue Ivy since 2008,” said Alexander, 32. “I came up with the name, and if they had won — my business could have been restricted.”

Alexandra, of Boston, MA, says she has no hard feelings toward Beyonce or Jay Z — and she proved it by posting their photo on her website. Alexander is enjoying increased business since Beyonce and Jay Z announced the name of their baby.


More from Sandrarose.com:

  • Beyonce expresses her love and devotion for Obama (video)
  • Confirmed: Beyonce has a crush on President Obama
  • Celebs Out & About: Monica, Rihanna
  • Beyonce and Blue Ivy Run Errands in NYC


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    • The Cat’s Meow

      Beyonce looks so much better with dark hair….

    • Diva

      I told ya’ll this was gonna be the next POST!!!! :danban1:

    • DoNotDeleteMe

      Beyonce’s right eye… :no:

    • lovezoe

      They didn’t offer her the right price :coffee;

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      I have always said this is one of the best pics i’ve ever seen of them together.

      I love this look on Bey. :yes:

    • NaijaGal

      The Cat’s Meow says:

      Beyonce looks so much better with dark hair….
      =================
      :cosign:

    • missmiami

      :rofl:

    • Angiegirl

      @Bombshell and @The Cats Meow…… YallCrazy aint here to do the welcome packet, so here is some paperwork I found in her old desk drawer. This should amount to some sort of a welcome packet:

      Age
      Sessual Orientation
      Kids

      Also, we musn’t bash/look down on/count how many times they have been to jail/compare to farm animals/discuss record sales/assume that they are happily married couple due to lack of PDA/not be subjected to the inner workings of their vagina on a daily basis, for any of the following:

      Tip Nem
      Monica Nem
      Ciara
      some of the Braxtons
      Barrack and Michelle
      Kelly Rowland
      Rhianna

      u have free reign to talk cash shyt about ANY of the following:
      Beyonce and Jay
      Will and Jada and them kids
      CB
      Brandy
      POTUS/FLOTUS
      Tyler Perry

    • http://chokolatemilk.blogspot.com Choco aka Hippie

      I think they Bey and Jay were pretty stupid in attempting at doing so #SMH

    • Bombshell Esq

      :rofl: @ Aunty changing the post picture because you’ll liked it too much

    • Bombshell Esq

      ya’ll*

    • iyonah

      So Auntie Sandra… What is Tamar talking about?

    • KayCeiSoul

      “They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs”

      Gat-dammit! :rofl:

    • luVn_liFe…

      Good for her

    • OutsidetheBox

      They were planning to launch a line of Blue Ivy dolls, t-shirts and coffee mugs and they didn’t want any competition.
      _______________________________________________________________________
      Sad. It was for a clothing line. :eyeroll:

    • OutsidetheBox

      <—how Beyonce looks whenever somebody says "Sandra Rose"…

    • NaijaGal

      Bombshell Esq says:

      @ Aunty changing the post picture because you’ll liked it too much
      ==================
      *sniggles*

    • Diva

      Why Sandymae change that pic? :rofl:

    • NaijaGal

      watched some Couples Therapy last night and all I can say is bless Jo Jo’s wife’s heart…her name is Tiny too…hmmmmm

    • free

      OutsidetheBox says: how Beyonce looks whenever somebody says “Sandra Rose”…

      *******************

      :rofl:

    • WorkInProgress

      :newbie: Hello Everyone!

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Bomsbhell….She wrong for that cause they look a MESS in that new pic.

      @ Shaun…Thanks for answering. :rofl:

    • The Cat’s Meow

      @Angie

      Thanks for the rundown! :thumbsup:

      I am 31 years old
      I am straight
      and I have no children…well my cat can be considered my child :)

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Cat’s Meow…Would you like a cat to keep your’s company?

    • prynsexxx

      :rofl: @OTB’s pic….

      *goes to catch up on EVERYTHING until my ADHD kicks in, in 4, 3, 2….*

    • LuvMySailor

      “They filed the application after two complete strangers tried to trademark Blue Ivy’s name.”

      They did the right thing then. I remember when that happened. Too bad they lost but the woman was in business first.

    • luVn_liFe…

      @theCatsMEOW :happy: Im feeling U alreaTee!

      @OTB is that “B” when she was preggos?

    • The Cat’s Meow

      @Dimpz

      Naw he good…but thanks!

    • OutsidetheBox

      Changing the pic cause folks compliment it..???? :hahaha:

      Sandra is like..the “cool” (<–their words, not mine) kids on Tumblr, FB, blogs, all over the world…basicially the orange-belted safety patrols of the New World.

      5th grader better known as SR: :gossip: Were not playing with her today..she likes the guy/girl that never even looks at me..

    • The Cat’s Meow

      @luVn

      I feel like we are sisters! :kiss:

    • Bombshell Esq

      @ Agnie :rofl: Thanks for the welcome packet…

      Age – 26
      Sexual orientation – Lubs hubby’s peen
      Kids – :hailnaw:

    • MissHarlem

      Ummm can anyone tell me what happened on Project Runway? Reruns aint until thursday :sad:

    • luVn_liFe…

      I gotta go find the event they had,Brandy Performed and did well,they say and some other starrah was giving her shade..
      Love On top is playing . . I like iT!

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      :rofl:

    • luVn_liFe…

      @bombshell :rofl: at NO KIDs

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ CM..Keep me posted if you change your mind. :coffee:

    • OutsidetheBox

      :hi: @LuVn, no. This was before. See how dark her hair is?

      And she would never be caught giving stank face now, since she friends with Barack and nem.. lol

    • luVn_liFe…

      :danban:

    • OutsidetheBox

      @Kita stay off my air! :lol: Beyonce is not here for the bullchit this week, hence her mug. :lol:

    • The Cat’s Meow

      @Dimpz

      Will do! :)

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Shaun…You gone :stop: fronting like you want me to go somewhere. :lol:

    • Angiegirl

      MissHarlem says:

      Ummm can anyone tell me what happened on Project Runway? Reruns aint until thursday
      ___________________________

      Dimitri (sp*) won!!! :yahoo:

      I liked Chris’ personality and some of his pcs, but Dimirti was a better designer hands down!

      Ole girl did okay, she stepped it up in the end

      And the were oooooooooohing-and-aaawwwwwwwwwwwing at Fabio stuff, but to me it was that baggy androgenous stuff that he wear just in better colors. So I didnt get the appeal :shrugs:

      Oh and JHUD was the celeb guest, and sat there with her fish face and her mouth looking like this ( ) <—- the whole time

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      Did she change it back cause yall called her a hater? :rofl:

    • WorkInProgress

      Good for you Ms. Veronica. bc of their foolishness your business is being promoted as we speak :wink:

    • luVn_liFe…

      @OTB
      :wave:
      I dont know if its my PC,she looks chunky in the face there”

    • The Cat’s Meow

      I got up at like 3 this morning to pee, in the dark…slammed the door up against my lip and I swear it looks like I got into a fist fight! #FML

    • OutsidetheBox

      :eek:

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      So, my kid turned 17 today *sigh*

      #YewCurr

    • OutsidetheBox

      re: Project Runway?

      What? You wanna know who won? :hi:

    • luVn_liFe…

      @MzDimpz CONGRATS!!!

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      Congrats?! :no:

      I ain’t ready yet Luv! :hug:

    • PiscesRising

      Hola good peoples! :newbie:

    • cougar lover

      what in the idol worship hell are these two on. blue ivy dolls?? mugs and what not???

    • luVn_liFe…

      @theCatsMeow
      You Likey the Feline Species?? :nono: i dont ther so DANG sneaky!

    • MissHarlem

      OTB :hug: hey boo ANGIE filled me in but I was pissed I missed it :sigh: my tv is got too much going on Thursdays.

      ANGIE thanks hun

    • Diva

      :wave: to the newbies!!!! Hey :welcome:

    • prynsexxx

      MzDimplez1123 says:

      So, my kid turned 17 today
      ___________________________

      :wail: FOR YOU! Good luck!

      *warshes hands to 17 y/o girls* \ :wail: /

    • luVn_liFe…

      @Dimpz . . .? Guhhl what is yo Malfunction?what arent you ready for?

    • The Cat’s Meow

      @luVn

      Yes, I absolutely :heart: felines….they are the best pets EVER! :yes:

    • MissHarlem

      LUVN I thinks she loves cats :lol:

      :hi: CATS MEOW

    • OutsidetheBox

      :happybirthday: Kita’s kid who is NEVER moving out :2dance:

      Yall can be like Laura Ingalls and Rose…St Anne and Mary…Anne Boleyn and Elizabeth :knife:

      ROFL

    • Diva

      Hey MzDimpz…juuu looking at meh! :rofl:

    • The Cat’s Meow

      :hi: @Diva

    • luVn_liFe…

      @Prynn
      :hug: Teenagers Are Trying! Especially Gals!which is a BIG Reason I refused to have anymore kids!

    • Angiegirl

      MissHarlem says:

      OTB hey boo ANGIE filled me in but I was pissed I missed it my tv is got too much going on Thursdays.

      ANGIE thanks hun

      ________________

      Ur welcome! :grill:

    • NaijaGal

      CATS MEOW :D *I got an inkling you would like Rhianna*

    • The Cat’s Meow

      @Harlem

      Hey you! :hugs:

    • MissHarlem

      MZ :partyhat: happy bday baby DIMPZ

    • http://Www.yallaintchit.com Man, I just don’t care™

      Got some new hoes in here huh?
      :coffee:

    • luVn_liFe…

      MsHarlem :lol:
      Yeah I see :hi: I personally NO Likey :nono:

    • luVn_liFe…

      :eek:

    • OutsidetheBox

      she looks chunky in the face there
      _________________________________

      :lol: Well as they say she only a hamburger away…

    • The Cat’s Meow

      @Naija

      Rihanna makes me want to do this —> :hump:

    • NaijaGal

      :happybirthday: to Mini Dimpz…one more year of mandatory responsibility #BrightSide :lol:

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Luv…See Shaun’s post. That girl is talking about she is NEVER leaving the nest. I swear she means it! ION care what I say, what I suggest she looks at me like “LADY PLEASE! I’M HERE FO LIFE!”

      Hey Diva! ;wave:

      @ Prynn..Can you buy me a drink please?

    • http://Www.yallaintchit.com Man, I just don’t care™

      They filed the application after two complete strangers tried to trademark Blue Ivy’s name.
      ________________

      Dame Dash and Blu Cantrell aint’ strangers.
      :coffee:

    • http://www.youtube.com/watch?v=0taaxsz2ScQ @NikkeMinxx

      HAPPY BIRTHDAY NIKKI!!! :PARTY:

    • OutsidetheBox

      Not really. :tea:

    • NaijaGal

      The Cat’s Meow says:

      @Naija

      Rihanna makes me want to do this —>
      =====================
      *mouths* you were missed ;)

    • luVn_liFe…

      Since my son left the university in Aug.I used some of his college fund and got me a car :D

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      Thanks for all the well wishes everybody. Now if I can get a peer group to help me move her ass along next year. :wail;

      :rofl: @ Anne and Elizabeth. I love Anne. :yes:

    • The Cat’s Meow

      @Naija

      watchutalkinbout???? :lol:

      well that’s nice to know…

    • prynsexxx

      @Luv’n

      WHO you tellin’? GIRRRRLLLL mine was sick this week and you woulda thought she just came out the womb. She made herself some Miso Soup, it was nasty. I blew on it and tasted it, passed it back to her and it was the best soup in the WORLD! :rolleyes: I was up til 2 AM Saturday night filling out scholarships n’chit and her ass was :zzz: …. :mad:

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      :hug: @ Nikke

    • NaijaGal

      The Cat’s Meow says:

      @Naija

      watchutalkinbout????
      ===================
      oh just wishful thinking *maki dada*

    • prynsexxx

      @Dimpz

      Ion’t drink HOWEVER we can run away together. :2dance:

    • luVn_liFe…

      MzDimplez1123 says:…See Shaun’s post. That girl is talking about she is NEVER leaving the nest. I swear she means it! ION care what I say, what I suggest she looks at me like “LADY PLEASE! I’M HERE FO LIFE!”
      ~ ~ ~ ~
      Welp you gotta get her situated in school/job and she’ll be gone.
      My son is in comm.college and Job for now he says he’s still going to UCF in two years..
      In the meantime I have STRICT rules :nono: aint no walk in the park ova here.

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Prynn….Ohhhhhhhhhhhh you live MY life! Let me buy YOU a drink. :hug:

    • DoNotDeleteMe

      Wow…the Vulture website went in on Twinkle Juice Perry:

      “Big, beefy mini-mogul Tyler Perry has climbed out of his panty hose and got some high-priced training in how to look convincing shooting a gun and beating up bad guys. Playing things straight, he’s a dull actor, indeed, with dead eyes and strange-looking pool-ball lumps in each cheek.”

      :rofl: :rofl: :rofl:

    • prynsexxx

      @luv’n

      :steer:

      *meep-meep who got the keys to the Jeep… vrrrroooooommmm! LOL

    • The Cat’s Meow

      @Naija

      *touches my heart to your hand*

    • Miss Bee

      Good Morning Dimpz! you have a child that is 17?? So when did you get pregnant?? At 9?? You look 17 yourself… :think: It must be in the water

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      ewwwwww…. Dmitri won?!…his collection was so…so…DATED

      I fell asleep before they actually said who won. THANK YOU AMBIEN!

    • Diva

      Man, I just don’t care™ says:

      Got some new hoes in here huh?

      _______________________________
      Did he just call us HOES?

    • luVn_liFe…

      @PrynnSexx . .
      LorTee,I know that struggle w/Scholarships :shank: make you wanna Kill some dmn body!!!

    • MissHarlem

      :rofl:

    • OutsidetheBox

      A 23-year-old woman was sunbathing in her yard Sunday afternoon when a pickup truck backed over her head, according to a report.

      The woman was conscious and taken to…

      The woman was sunbathing when the full-sized truck backed up and the truck tire rolled directly over her head.

      The impact left a noticeable depression in the lawn..“It was very fortunate she was on softer ground where this occurred or the injuries may have been much worse if not fatal,”

      :eek:

      I need to go re-sensitize. I totally laughed at this. :ashamed:

    • Miss Bee

      Good Morning Everyone :-)

    • OutsidetheBox

      ewwwwww…. Dmitri won?!…his collection was so…so…DATED

      :tea:
      +1

    • Diva

      :happybirthday: Dimpz

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      @ Prynn…ION drink either out of 10 attempts this year, I may have consumed 40oz of liquor total. :(

    • luVn_liFe…

      @MissBee :wave: and BELLA!
      @MissBee i told Dimpz that a few months back when she said her age :shock:

    • Eazy

      The impact left a noticeable depression in the lawn..“It was very fortunate she was on softer ground where this occurred or the injuries may have been much worse if not fatal,”
      ___________________________
      wtf :lol:

    • OutsidetheBox

      got me a car

      :congrats: Your money anyway huh? :lol:

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      Love the Beyonce stank face OTB :lol:

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      Hi Luv!!! :hug:

      Hi everyone! :bye:

    • Gigi26

      I like Bey’s hair color in this here photo…looks less damaged and dry as it does now

    • http://www.gravatar.com/avatar/db78ef2b213fd6958c1aa6773fe9a6dc?s=80 jeniefrumdabloc

      :tea:

    • Miany

      Good Afternoon everyone! :newbie:

    • Diva

      MzDimplez1123 says:

      @ Prynn…ION drink either out of 10 attempts this year, I may have consumed 40oz of liquor total.

      ~~~~~~~~~~~~~~~
      *clears throak* speaking of drinking…I tried those Bud Lime-A-Ritas this weekend. Hubby bought me 2 24 oz. My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you. Hubby tried to get me to drink the other one too :nono:

    • Eazy

      Somebody keep me off Asos. I buy a dress every week :wail:

    • OutsidetheBox

      :lol:

    • MissHarlem

      :rofl: why her ass aint get up or hear the damn truck. Nope its funny. *goes to yt to look at bus driver pow remix*

      Re: Project
      His collections was just ok to me my girl got kicked off a couple of epi’s back so whatevs. I knew she wasnt going to make it though but still.

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      :( @ Shaun I sniggled

      @ Ms. Bee…I’z 34! Will be 35 next month. Thank you!

    • luVn_liFe…

      @OTB . . .
      ExacTly! Phuck it . . He was like :happy: you deserve it me :blink:

    • Gigi26

      :rofl: OTB you ain’t chit! And I ain’t chit for laughing at this as well :no:

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      Eazy says:

      Somebody keep me off Asos. I buy a dress every week

      ~~~~~~~~~~~~

      Just purchased another one last night. FREE SHIPPING IS A BYTCH :crying:

    • Diva

      :kiss: Bella

    • OutsidetheBox

      :newpost: Is up. Catch up with yall latas.

    • Eazy

      My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you
      _________________________
      when I tell you them thangs so good you drink em like its juice! big gulps over here :koolaid2:

    • lovezoe

      Happy Borthday to mini Dimpz :happybirthday:

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      And they keep your credit card information stored so you don’t have to run and find your purse and dig out card. No time to rethink the purchase :crying:

      YOU DO NOT NEED ANOTHER BODY CONSCIOUS DRESS BELLLAAAAAAAA

    • free

      :offtopics: searching for songs on i-tunes to download and miguel’s lil fast self talking bout puzzy this and puzzy that, lol. i love that arch and point though. any others? i just downloaded this one because someone here liked it.

      and since TIP is a friend of the blog, i recommend “compliments” with tip and tank and some lil chick they’re sponsoring.

    • http://m.youtube.com/watch?v=qkt7Dx_uK5Y MzDimplez1123

      Thanks Zoe :hug:

    • http://www.youtube.com/watch?v=fBYSnvLfZVo Bella Master

      DDIIIIIVVVVAAAAA :hug:

    • Miss Bee

      @luvn I know right she doesn’t look it

      You don’t look it Dimpz but your still young

    • Eazy

      YOU DO NOT NEED ANOTHER BODY CONSCIOUS DRESS BELLLAAAAAAAA
      ___________________________________
      But they give LIFE!!!! Let me show you

    • Diva

      Eazy says:

      My azz drank one whole can and the night was fun fun fun……I love em…they sure will sneak up on you
      _________________________
      when I tell you them thangs so good you drink em like its juice! big gulps over here

      ~~~~~~~~~~~~~~~~
      Easy baybeeeeeeehh yes you do…I was dranking so fast it scared me!!!! Whew….I’mma go to Sam’s and stock up for the holidays!!!!!! :shakebutt:

    • Diva

      :wave: Hey MissB

    • Miss Bee

      :waves: hey Diva :-)

    • ReadingIsFundamental

      They could add Carter to the end and trademark the whole name. It sounds more professional anyway.

    • http://www.facebook.com/home.php?#/profile.php?ref=profile&id=1335451522 therapist1911

      The ruling makes sense. They tried! Win some, you lose some.

    • MUNCHOSGIRL

      I THOUGHT THEY WERE TRYING TO TRADEMARK HER WHOLE NAME BLUE IVY CARTER…..BECAUSE THIS ISN’T THE ONLY COMPANY NAMED BLUE IVY. THE ONE GUY WHO TRIED IT WITH BLUE IVY CARTER A FEW DAYS AFTER SHE WAS BORN…WELL THAT WAS SOMETHING KINDA SCARY!

    • http://twitter.com/jetsetdeeva DeevaC

      Hmm this lady just said her business increased because of the birth of Blue Ivy, she’s had this business since 2008 and I dont think she had planned on creating clothing lines, mugs, etc I mean trademarking, I would think, is the first thing you would do as a business owner.

    • DownBottom

      :yawn: Diamonds use to be coal, they look young cause they got soul :whistle: