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First Beyonce, now Dwyane “The Rock” Johnson is being mocked online for launching a men’s hair care line.

In an ad that’s making the rounds on social media, Johnson says, Papatui 2-in-1 shampoo conditioner is “an expertly crafted plant derived formula that nourishes and strengthens your hair.”

He added: “My hair would’ve loved this 2-in-1.”

According to the website for Papatui, the shampoo conditioner line is the “ultimate men’s skincare and grooming products. The new hair care line for men is “Science-backed with clean ingredients for the best hair care a man deserves.”

Social media users note that the actor is bald. That’s similar to Beyonce launching a hair care line while wearing wigs and hair extensions.

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Since Johnson is bald, he refers to his products as a “skincare” line.

He told People.com:

“I found over the years as men, we can have these great conversations about working out, recovery, ice baths, saunas and we can talk about trucks and cheat meals and tequila and our favorite movies, but every conversation I would have regarding skincare, I was always pulled to the side privately like, ‘Hey, can I ask you a question? What do you do for your skin?'”

Johnson said he created Papatui to normalize men taking care of their skin.

“So many times I would say, ‘Dude, why are we whispering [about skincare]? It’s okay. We should be able to have this open conversation.’ Papatui has allowed me to encourage just a more open, greater conversation about skincare and grooming.”