Not even the hiring of superstar judges Mariah Carey or Nicki Minaj could improve ratings of the season premiere of American Idol. American Idol‘s ratings dropped 19 percent from last year’s premiere. This despite all the well-orchestrated drama between Nicki and Mariah leading up to Wednesday’s premiere.
From The Wrap:
Thursday 9:19 a.m.: In time zone-adjusted numbers, “American Idol” ticked up in total viewers for 17.9 million.
The addition of new judges Nicki Minaj, Mariah Carey and Keith Urban failed to boost Fox’s “American Idol” on Wednesday night, as the singing competition premiered its new season with substantial declines from last January’s season premiere, according to preliminary numbers Wednesday night’s premiere of “Idol” dropped 19 percent from last year’s premiere, posting a 6.0 rating/16 share in the advertiser-coveted 18-49 demographic. The premiere also shed 4 million total viewers compared to last season’s opener, drawing .17.9 million. Those numbers represent a pattern of decline for the singing competition; last year’s season premiere was down 24 percent in the demo from the previous season’s premiere, and down 21 percent in total viewers.
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