Rap mogul Sean Combs and rapper-turned-actor Mark Wahlberg joined forces to launch a new flavored water drink.
Combs and Walhberg announced their joint venture with Southern California-based fitness and wellness water brand, AQUAhydrate at a press conference on Monday, according to a press release.
As part of the agreement, Combs and Wahlberg will oversee business strategies alongside CEO John Cochran, formerly President of Fiji Water. They will also help secure retail partnerships for the beverage, and have already inked deals with GNC, Safeway and Kroger to sell the water.
The company recently announced a partnership deal with the Los Angeles Clippers. The beverage won BevNet's Best Product Revamp award in 2012. It supposedly contains less sugar and calories than other similar drinks such as industry leader GatorAde.
“This is a truly innovative company, and I’m thrilled to be part of it,” said Wahlberg. “We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”
“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with. Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, we’re going to take AQUAhydrate to the next level.”
In 2007 Combs signed a $100 million deal to help increase the profits of Ciroc Vodka.
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