The mainstream media loves to rehabilitate the image of losers. They may not be familiar with a rapper’s catalog of songs, but they know exactly how many times he’s been locked up and why.
Rappers who have been busted on drug and gun charges are particularly favored. The media repackages these gangsta rappers as misunderstood victims of society whose images can be tamed and rendered less threatening.
Take rapper Chief Keef for instance. Before the 17-year-old Chicago rapper was busted for drug possession and driving recklessly, The Observer editors probably couldn’t name his latest hit record.
A reporter for the NY tabloid The Observer recently spent a day with Keef, which he chronicled in a piece titled “Up In Smoke: Spending a Drug-Fueled Saturday With Rapper Chief Keef”.
The action word “arrest” is sprinkled here and there in the article. For example: “[Keef's] initial arrest likely helped his career,” and “Mr. Keef has even been arrested twice in the past two weeks.”
From The Observer:
Last Saturday in Soho, teen rapper Kevin “Chief Keef” Cozart parked his SUV as a lick of marijuana smoke snaked from a half-rolled-down window. Inside, a smiling face wrapped in mini-?dreadlocks: Chief Keef was in town for a headlining show at the Best Buy Theater.
The car inched up the block to the Beats by Dre store for an in-store signing celebrating the unveiling of Chief Keef’s signature headphones. Mr. Keef and members of his Glory Boyz Entertainment posse headed indoors, where they complained about New York weed.
“It’s weak as fuck,” Mr. Keef told the Transom. Luckily, NYC has many delivery services, and several drug deals were soon completed.
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