Social networking giant Facebook has announced a new change in its policy that will allow advertisers to use your name, original content, Personal data and your photos in their online advertisements without your permission and without compensation to you.
The announcement comes on the heels of a legal settlement earlier this week that saw Facebook pay out over $20 million to Facebook members whose names and images were used in ads without their permission. Under the terms of the settlement each user will receive $15 in compensation.
Prior to the new change, Facebook members were allowed to choose privacy settings that blocked the use of their name and images in advertising on the social network. Those privacy settings have now been removed.
Facebook has reworded the policy to inform users that your face and name CAN be used in advertisements going forward — without your permission.
Facebook has reworded the clause to state “you give us permission to use your name, profile picture, content, and information in connection with commercial, sponsored, or related content”.
In effect, this will mean advertisers can use people’s profile information in ads free of charge, unless they have selected to restrict content or information to a specific audience.
Users who are under 18 will also be able to have their information used in ads because the clause, below, states at least one of their parents or legal guardians has automatically agreed to the terms of the section.
Facebook said the update to its advertising rules is the result of the legal settlement and is designed to “further explain how we may use your name, profile picture, content and information”.
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