New Cheerios Ad Featuring Biracial Family to Air During Super Bowl

Cheerios ad

General Mills is set to air a new Cheerios ad featuring a biracial family during the 2014 Super Bowl. The first ad resulted in such racist vitriol that YouTube closed the comments under the video, and General Mills pulled the video from the site.

The new ad, titled “Gracie”, doesn’t stray far from the comfort zone of the first ad. The Caucasian actress who plays Gracie’s mom is pregnant with Gracie’s brother, but she still isn’t allowed within 6 feet of Gracie’s black father on camera.

Oh, and the first casualty has occurred before the commercial has even aired. A MSNBC staffer was fired for tweeting: “Maybe the right-wing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family.”

From NPR.org:

Nice head fake there, Cheerios. For a second it looked like the parents might talk to their daughter about the controversy surrounding their last appearance — and maybe even have a Conversation About Race In America. In an ad. For Cereal. During the Super Bowl. (Could you imagine?

More from Sandrarose.com:

  • Cheerios Stands by its Biracial TV Commercial
  • Woman fired for racist Facebook message about President Obama
  • Video: SlaverWII (Slavery): Whip Not Included
  • Sergio Garcia Apologizes to Tiger Woods for Racist Joke


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    111 Responses to “New Cheerios Ad Featuring Biracial Family to Air During Super Bowl”

    1. 1

      “she still isn’t allowed within 6 feet of Gracie’s black father on camera.” /// Peep that too huh. Other than that I just see Gracie using DADDY GIRL charm to get her puppy. Let me go have some Cheerios.

    2. 2
      FuturedocDonte says:

      The dad in the commercial looks familiar :thinking:

    3. 3
      Smonae says:

      He played Otis in that Temptaion movie,, cant figure out where else I’ve seen him Donte :think:

    4. 4
      Sandra Rose says:

      The dad has been in a bunch of movies. He’s what they call a “character actor,” which means his face is very familiar but no one can recall his name.

    5. 5
      Milky says:

      Im sorry but this is the most boringest (word I created) super bowl commercial. But I understand more.people will get to view it…

    6. 6
      Who Dat says:

      He’s what they call a “character actor,” which means his face is very familiar but no one can recall his name.

      ^^^^^^^^^^^^^^^^^^^^^^^^^^
      :rofl:

      :lol:

    7. 7
      Milky says:

      Oh!!! :hi: yall I have been do busy at.work I miss yall! :crying:

    8. 8
      EL CHA CHA says:

      :wave: MILKY… Surfborting is not work hon :grill:

    9. 9
      says:

      :yawn:

      :bye: cheerios! tryna capitalize offa controversy. the noive :coffee:

      that ‘character actor’ dude :lol: always struck me as corny. but yeah he’s workin so :congrats:

    10. 10
      Milky says:

      EL Cha cha surfbortin is hardwork if done properly :kona:

    11. 11
      @NikkeMinxx says:

      That’s O from the Temptations movie….. but duid he playinthe first cherrios commercial?

      Oh yeah :offtopic: kinda… somebody posted Katt Williams comeback show on YouTibe. Its called Katt is back.. and he told a joke about this. He STILL funny.

    12. 12
      @NikkeMinxx says:

      Dubb, Im real sorry about your cousin.. promise I am… but I gotta admit something to you… :ashamed:

    13. 13
    14. 14
      @NikkeMinxx says:

      Why would cheerios tip their hand? We wait all year for the SB commercials…

    15. 15
      @NikkeMinxx says:

      Hey Milky! Long time no “see”. that gravi though.

    16. 16
      Milky says:

      Hey nikke poo! Yeah its been a while. Soo do something to make me feel good . #drinkrecipe :wink:

    17. 17
      Nhere says:

      All of the male actors from that Temptations movie were hot.

      Ya’ll peep the mom buck eyed at the end of the commercial :shocked:

    18. 18
      @NikkeMinxx says:

      Mexican Surfboard

      1/3 silver tequila
      1/3 Blue Curacao liqueur
      1/3 Midori® melon liqueur

    19. 19
      @NikkeMinxx says:

      Electric Surfboard (better as a shot)

      Blue Curacao liqueur
      Malibu® coconut rum
      7-Up® soda
      A LITTLE lime juice
      A LITTLE grenadine syrup

    20. 20
      @NikkeMinxx says:

      But since you’re a lady….(borrow MissT’s housecoat)

      Drunken Grandma

      Grand Marnier and iced tea

    21. 21
      @NikkeMinxx says:

      I know I usually giv eyall drink recipes but I know some puches, too… anyone interested in some for Super Bowl Sunday?

    22. 22
      felinelurker says:

      Is that the same lil girl?

    23. 23
      Sandra Rose says:

      It is a VERY boring commercial. I agree with ™, General Mills is trying to take advantage of the non-controversy. Biracial families have been a part of the fabric of America since before I was born. This is a non-issue. :rollseyes:

    24. 24

      I have my cup :tea: Sandra bring it !

    25. 25
      Milky says:

      :thankyou: @nikki bring on the punches.

    26. 26
      Milky says:

      @sandra can u give us just s little of that hot tea? I need it, its cold in the D. :cold:

    27. 27
      Nakeya_J or Keke thanks to Unshake says:

      @auntie a little tea before bed is always nice. *holds out tea cup* we ready!

    28. 28
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      @Sandra, say wha??!!!

    29. 29
      RedRobyn says:

      Just a skee taste Auntie

    30. 30
      Kamini says:

      Yes Auntie, trying to get over this cold, little hot tea would be nice!

    31. 31
      FuturedocDonte says:

      Just a skee taste Auntie

      :lol: lord knows u from the south… Ain heard skee in a minute

    32. 32
      There are over 60 causes of intimate itch. Vagisil cures several, soap and water prevents most. Be smart. Washing the surface area does not suffice. Those beef curtains must be spread apart allowing a thorough cleansing betwixt. Good luck. says:

      “Biracial families have been a part of the fabric of America since before I was born. This is a non-issue.”

      Dang :think: Thats a long ass time :ashamed:

    33. 33
      There are over 60 causes of intimate itch. Vagisil cures several, soap and water prevents most. Be smart. Washing the surface area does not suffice. Those beef curtains must be spread apart allowing a thorough cleansing betwixt. Good luck. says:

      Hiya Jen :hi:
      Hiya Milk :hi:

      Everyone else :tea: :biggrin:

    34. 34
      Sandra Rose says:

      There are over 60 causes of intimate itch says:

      “Biracial families have been a part of the fabric of America since before I was born. This is a non-issue.”

      Dang :think: Thats a long ass time :ashamed:
      ________________

      I’m giving away my age. :lol:

    35. 35
      There are over 60 causes of intimate itch. Vagisil cures several, soap and water prevents most. Be smart. Washing the surface area does not suffice. Those beef curtains must be spread apart allowing a thorough cleansing betwixt. Good luck. says:

      :lol: at least you have a sense of humor

    36. 36
      @NikkeMinxx says:

      use fifths.. (750 mL bottles)

      Bacardi® silver rum
      Bombay Sapphire® gin
      triple sec
      Dry Champagne
      orange juice

    37. 37
      @NikkeMinxx says:

      Jack Daniel’s
      fruit punch
      soda

    38. 38
      @NikkeMinxx says:

      Pimp Juice

      hypnotic
      peach schnapps (half as much as however much hypnotic)
      cranberry and pineapple juice.

    39. 39
      @NikkeMinxx says:

      If youre feeling adventurous ask someone if they wanna go pearl diving. (disclaimer, I only got it to work wtice)

      Midori melon
      vodka
      Malibu coconut
      milk

      Shake Midori, Malibu and vodka with ice. Strain into a shot glass. Place a straw in milk and cover other end with thumb (to capture milk in straw). Place straw with milk about halfway into shot glass and use thumb to release 1 drop of milk in center of shot. This requires some practice, but if done properly, will form a white “pearl” floating in the shot.

    40. 40
      @NikkeMinxx says:

      2 cups pineapple juice
      2 cans (6 ounce size) frozen orange juice concentrate
      1/2 cup lemon juice
      sugar, to taste
      2 quarts chilled ginger ale (or 7-Up)
      1 jar maraschino cherries
      3 cups vodka (flavored works, too)
      1 pint orange sherbet

      Combine first 4 ingredients and chill until serving time. At serving time, add to punch bowl and mix with ginger ale, cherries, and vodka. Float sherbet on top.

    41. 41
      @NikkeMinxx says:

      raspberry schnapps
      southern comfort
      orange juice

      this one is equal parts of all three, add 7up if its too strong.

    42. 42
      FuturedocDonte says:

      My. Son. Has. Not. Been. To. Sleep. :blink:
      And his mAma got pink eye :mad: #jesustakethewholecarNotjustThewheel :steer:

    43. 43

      Donte :hug: Be strong yo. :lol: Have you ever put him in his carrier and ran the washing machine & put him on top? ashamed: Don’t leave him alone though :eek: :rofl: Or put him in a swing :shrug:

      For your wife–Walgreens or CVS sells an over the counter ointment called Similisan or something like that. They also sell earache stuff (for future reference) lol

      On Topic:
      I eat Cinnamon Toast Crunch :lol:

      NikkeMinxx :thankyou: for all the recipes yo! :woot:

    44. 44
      MisTaken :cell: The Black Mamba says:

      :hi:
      Happy Friday
      Zimmerman is doing a “celebrity” boxing match
      SR please post on this. And isn’t let me be in a meeting. They are letting people enter to fight him..
      Please let Trayvon’s dad enter

    45. 45
      MisTaken :cell: The Black Mamba says:

      poor Donte *Sinclair voice* Woo Woo Woo it will pass :yes:
      Nikke thanks for the recipies :hugs:
      And YOU……. *runs into your arms* I like you today. DON’T SCREW IT UP :eek:

    46. 46

      I can’t muster enough energy to care about this commercial

    47. 47

      Intermingling of races :shrug:

    48. 48
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      :warning: Do not buy Oscar Meyer turkey bacon!
      :gossip: I thank they put crack in it :snort: and I can’t stop eating it! :wail:

    49. 49
      MisTaken :cell: The Black Mamba says:

      Is I have to almost burn my turkey bacon to make it taste right :lol: has to be crispy to make me think I am eating the real thing :ashamed:

    50. 50
      Caramel Rain says:

      Me and My hubs are going to see Katt Willliams tonite! #yewcare :yahoo: #happyfriday

    51. 51
      Miany says:

      We be all night :danban:
      Don’t mind me yall I’m sipping Nikke’s font :rofl: :waves: good morning all

    52. 52
      Caramel Rain says:

      Copies #38 and #40 from Nikki :cheers:

    53. 53
      MisTaken :cell: The Black Mamba says:

      @Care: tell us if he’s funny again
      Mike Epps is coming here. I wanna see him.
      Gotta mEeting brb

    54. 54
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      6 min each side, med/low heat= crunch perfection :pizza:

      How nice 4 U Caramel(some of us have to work this weekend) :rolleyes:

      :rofl: @Miany drinking font

    55. 55
      weFukNorNah says:

      They found some organs in Michigan in a trash bag..anyone seen Marvin Sapp or taleka?

    56. 56
      luVn_liFe... says:

      CERTAINLY isn’t Super Bowl commercial’s wer used to. they’ve actually gotten stale with each new year for the last 3 yrs.

      MORNING, TGIF! :wave:

    57. 57
      weFukNorNah says:

      The monkey picked sea hawks to win..ion een care… I just watch for commercials but ima be catching up on homework so fugg those commercials

    58. 58
      luVn_liFe... says:

      weFukNorNah says: They found some organs in Michigan in a trash bag..anyone seen Marvin Sapp or taleka?
      *Shiver*
      just organs? OY VEI

      Gv has very good turkey bacon too. Jennie O is to salty, Butterball’s good TEW

    59. 59
      Caramel Rain says:

      IsThisThingOn… I been off since Tuesday due to the “snow” storm :wail: I have sooo much work to do. *sign*

    60. 60
      weFukNorNah says:

      As much sodium there is in Turkey bacon I would rather have the real deal..trader Joes precooked bacon is good

    61. 61
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      Luvie! Brace yourself: They got Waterford on easy-pay on shopHQ dot com! :bite:

    62. 62
      weFukNorNah says:

      All those ingredients in Turkey bacon …. get u some hormel blac label bacon

    63. 63
      libra80sbaby says:

      MisTaken :cell: The Black Mamba says:

      @Care: tell us if he’s funny again
      Mike Epps is coming here. I wanna see him.
      Gotta mEeting brb
      ———————-
      :thinking: He coming here too….where you live guhl???

    64. 64
      weFukNorNah says:

      Mike Epps got pissed when he came to atl bc he did the same fuggin material that’s on his dvds

    65. 65
      weFukNorNah says:

      Yall makin me want breakfast..guess I will hit up waffle house..hope I see t.i. In his range

    66. 66
      libra80sbaby says:

      I dunno why but Oscar Meyer turkey bacon look like that lil fake bacon that come in kids kitchen/play food sets :shrugs:

    67. 67
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      rwilli don’t you come in here cuttin’ up this early! (I know it’s salty but it’s the lesser of two evils :eek: )

    68. 68
      libra80sbaby says:

      weFukNorNah says:

      Mike Epps got pissed when he came to atl bc he did the same fuggin material that’s on his dvds
      ————-
      Now that’s awful, most comedians do the same show on the road, but to do the same material that is on DVDs is just.. :facepalm: :nono:

    69. 69
      Salliemae's Boosh says:

      FuturedocDonte says:

      The dad in the commercial looks familiar
      _________________________________________________________

      Maybe 40 year old virgin?? :hi: Everyone!!!

    70. 70
      weFukNorNah says:

      Aight ima hush…

    71. 71
      LadieLeo AKA That's Ms. Petty Officer 2U says:

      libra80sbaby says:

      I dunno why but Oscar Meyer turkey bacon look like that lil fake bacon that come in kids kitchen/play food sets
      *************************
      Walmart has the best turkey bacon to me…Lawd know’s I’ve tried em all.

      Happy Friday Folks :waves:

    72. 72
      weFukNorNah says:

      He played on the game a few episodes

    73. 73
      LadieLeo AKA That's Ms. Petty Officer 2U says:

      Anybody saw Chan crippled self? I’m flying into his city tonight….maybe he can hobble out for a drink or somethin’

    74. 74
      MisTaken :cell: The Black Mamba says:

      The material is supposed to be new for the Epps show… I think he is coming here in early March. And by here I mean the queen city. Google it :tea:
      Trying to be incognegro :rofl:

    75. 75
      weFukNorNah says:

      Ok lemme go look at the dates for charlotte so I can meet u there ..

    76. 76
      weFukNorNah says:

      Didn’t that lil girl sang on Americas got talent? Guess that was all the biracial chirren they could find

    77. 77
      MisTaken :cell: The Black Mamba says:

      RWill :shotsfired: I’mma beat you to the white meat :hahaha: Don’t nobody need to know my bid-ness (Said like Tip) The people who need to know know where I stay at :eek:

    78. 78
      free says:

      i don’t care whether it’s a good commercial or not. i LOVE the fact that GM is telling this racist country kiss its azz!

    79. 79
      weFukNorNah says:

      If it wasn’t for wic cheerios would be outta business ..jk…

    80. 80
      weFukNorNah says:

      Lol what I do? Meet me on Billy Graham parkway

    81. 81
      Roc says:

      Good morning :waves:

      Been stuck in this house way too long with a 4 year old. Can someone issue a State of Emergency for my azz and get this child out my damn house? :thinking:

    82. 82
      weFukNorNah says:

      But why the mom can’t never be black?

    83. 83
      MisTaken :cell: The Black Mamba says:

      People make it real hard to treat them like they are greater than Ray J flip flop…
      This lady emailed me. I replied. My reply signature doesn’t have everything in it because it is a reply. It has my direct line phone number on it. This dummy emailed me talking about could you please provide your email address as it is not in your signature and I am finding it hard to correspond with you.
      KILL.YO.SELF.YOU.RAGGEDY.WENCH. :no:

    84. 84
      weFukNorNah says:

      @roc put on the magic school bus and play school

    85. 85
      Miany says:

      :lol: I read organs as orgasms….smh :facepalm:
      I’m sick of all this hype ova what??
      Racist gone be racists and unless they’re tryna take away some of my rights & liberties, I’d rather ignore em….fugg them tv viewing racist. I’ll save my battles for the political racists who are in a place to enact racists azzs policies & regulations

    86. 86
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      But I love it now Libra – so don’t ruin it for meh! :argue: :nun:

    87. 87
      weFukNorNah says:

      At my job we got signatures too. ..Mannnnn you ain’t got no job

    88. 88
      weFukNorNah says:

      Miany got something dirty on that mind.. u know sandra say that your first thought is your internal feeling

    89. 89
      Miany says:

       This dummy emailed me talking about could you please provide your email address as it is not in your signature and I am finding it hard to correspond with you.KILL.YO.SELF.YOU.RAGGEDY.WENCH. 
      /^^^^^ i have no idea how its difficult for you to correspond with me as I have no issues receiving ypur messages. Try checking your message settings. If that doesn’t work, contact IT. TAKE CARE :waves:
      @wefukn…cuz the black mom won’t fit into the agenda :tea:

    90. 90
      weFukNorNah says:

      Other than roses what’s a good valentine’s day flower?

    91. 91
      KyCakes says:

      That Gracie is an extortionist…. :lol:
      :love: her..

    92. 92
      Roc says:

      @weFukNorNah I Wish I could send his behind off somewhere. He is doing waaaaayyyyyy too much. Dayum daycare is still closed. I was trying so hard to go to work and I think my battery is dead. Fugg GA.

    93. 93
      luVn_liFe... says:

      ladyLEO that’s what I said in #58 GV has thee best turkey bacon :fistbump:

    94. 94
      LadieLeo AKA That's Ms. Petty Officer 2U says:

      …cuz the black mom won’t fit into the agenda
      ***************
      My biracial boyfriend in high school mom was black but she cheated on the white daddy with a black man so they broke up. But then after he and I stopped dating he started dating white girls..wonder why :thinking:

    95. 95
      MisTaken :cell: The Black Mamba says:

      Billy Graham?? Chile please. I stay in Ballantyne :rolleyes:
      Waiting to see if she bee-lee me :lol:

    96. 96
      weFukNorNah says:

      Lol @roc…

    97. 97
      MisTaken :cell: The Black Mamba says:

      Mainy and RWill: She was saying she didn’t have my email address…. How she been emailing me tho???? :facepalm:

    98. 98
      weFukNorNah says:

      Don’t they all date white women?… I’m mixed but all my brothers date black women. .so do I…just I see more beauty in black women..no offense to the guys that do but ya know…down with brown

    99. 99
      LadieLeo AKA That's Ms. Petty Officer 2U says:

      luVn_liFe… says:

      ladyLEO that’s what I said in #58 GV has thee best turkey bacon
      ***********
      heck yeah it’ll even crisp up and not burn

    100. 100
      weFukNorNah says:

      MisTaken I get it…oh u think I’m dumb? Lol

    101. 101
      felinelurker says:

      @take, so how did she email you if she didn’t have your address?

    102. 102
      weFukNorNah says:

      I know this is so irrelevant but yall remember Bianca Lawson. .did u know that’s her father that dates Tina knowles..probably old to yall but ..anywho

    103. 103
      MisTaken :cell: The Black Mamba says:

      I’m mixed but all my brothers date black women. .so do I
      ________________
      Mixed with whet???? Foolishness. :rofl:

    104. 104

      “…This dummy emailed me talking about could you please provide your email address as it is not in your signature and I am finding it hard to correspond with you.”

      :( :no: :lol:

    105. 105
      IsThisThingOn...Turn my Mic Byke On! :mad: says:

      :cuss: <<<Spreewell choke-hold for the dumb arse on Taken's email!

    106. 106
      weFukNorNah says:

      I’m half black and my father is white

    107. 107
      MisTaken :cell: The Black Mamba says:

      take, so how did she email you if she didn’t have your address?
      ______________________
      That’s what I am saying :angry: She been emailing me. Like 3 times. Said she was trying to send my email to a colleague and my reply didn’t have my email in the signature so it would be helpful it I included for future reference. I was staring at my screen like :blink:
      I refuse to reply. I am going to wait for her to email me again and be like oh I see you found it.

    108. 108

      @taken she sounds like one of those people that say “my email address is www dot…”

      Bless her heart!

    109. 109
      LadieLeo AKA That's Ms. Petty Officer 2U says:

      That’s what I am saying She been emailing me. Like 3 times. Said she was trying to send my email to a colleague and my reply didn’t have my email in the signature so it would be helpful it I included for future reference. I was staring at my screen like
      I refuse to reply. I am going to wait for her to email me again and be like oh I see you found it.
      ****************
      Maybe she meant phone number, she trying to call….I hope she tryin to call. It’s admirable that slow folk work on these good jobs, Lawd knows my teammate just don’t know no better :no:

    110. 110
      MisTaken :cell: The Black Mamba says:

      I’m half black and my father is white
      _________________
      So you a reverse Cheerios commercial :shock:

      Ladie my phone number is in the reply. She can’t be helped :no: But God gone bless ya’ll for trying :lol:

    111. 111
      Jessie says:

      Let the racist hate begin in 5, 4, 3,….

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