General Mills is set to air a new Cheerios ad featuring a biracial family during the 2014 Super Bowl. The first ad resulted in such racist vitriol that YouTube closed the comments under the video, and General Mills pulled the video from the site.
The new ad, titled “Gracie”, doesn’t stray far from the comfort zone of the first ad. The Caucasian actress who plays Gracie’s mom is pregnant with Gracie’s brother, but she still isn’t allowed within 6 feet of Gracie’s black father on camera.
Oh, and the first casualty has occurred before the commercial has even aired. A MSNBC staffer was fired for tweeting: “Maybe the right-wing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/biracial family.”
Nice head fake there, Cheerios. For a second it looked like the parents might talk to their daughter about the controversy surrounding their last appearance — and maybe even have a Conversation About Race In America. In an ad. For Cereal. During the Super Bowl. (Could you imagine?
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