Black Americans Criticize African Pop Star’s Skin Whitening Cream

Dencia skin whitening

A South African pop star is quickly becoming a star in the United States — but not for her music. Dencia is making a name for herself in the west with her skin whitening product Whitenicious.

Loyal reader Mya Ruthie writes: “It’s all over the net. Apparently she is based in Los Angeles. Although people think she is in Africa, she actually is in America. Can we do a petition to stop her from wiping away the black race? Funny enough, all my friends and colleagues have bought it.”

Dencia has responded to the criticism by claiming her product is not intended to whiten the skin of self-hating black Americans. She says the product is intended to lighten dark spots and skin blemishes.

Critics of the supposed beauty product say the product and its advertisements aren’t doing darker-skinned women any favors, as the “7 day fast acting dark spot remover” could be seen to promote skin lightening and perhaps the notion that one color is preferential to another.

In a recent interview with Ebony, the Cameroonian performer admitted folks might be using her product to bleach their skin, but she says it is intended to be used on minor spots and blemishes. She points out that, at $150 per tiny bottle, Whitenicious is far too expensive for someone to use on their entire body.

The magazine argues that a reduction in melatonin levels might make this product’s users more at risk of developing skin cancer! Yikes, we hope not!!

Thanks to loyal reader Mya Ruthie for the tip.

More from Sandrarose.com:

  • Kelly Rowland Explains Why She Doesn’t Wear Makeup
  • Medical Minute: Body Dysmorphic Disorder BDD
  • FanMAIL: Does Blogger Necole Bitchie Have Self Hate Issues?
  • FanMAIL: She Bleaches Her Baby’s Skin


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    91 Responses to “Black Americans Criticize African Pop Star’s Skin Whitening Cream”

    1. 1

      She looks like an idiot

    2. 2

      Ashland took the words right out of my “mouth”.

    3. 3
      SummerBaby says:

      $150 per bottle?! That is ridiculous & she knows exactly how low self esteem people plan to use it or she wouldn’t be wearing a bathing suit to sell a ” dark spot remover”

    4. 4
      SOTHERNGRL says:

      Loyal reader Mya Ruthie writes: “It’s all over the net. Apparently she is based in Los Angeles. Although people think she is in Africa, she actually is in America. Can we do a petition to stop her from wiping away the black race? Funny enough, all my friends and colleagues have bought it.”
      &&&&&&&&&&&&&&&&&&
      This may be a stupid question but why should there be a petition to stop people from using this. If they want to use it let them. Sounds to me like Mya needs to have a conversation with her friends and colleagues to find out why they using it. They may just have spots they want to get rid of. She will have to go far to wipe out the black race. IJS.

    5. 5

      ive seen before pictures of her she was a nice coco brown smh a shame. her music is TRASH, and she seems to be suffering from identity issues professionally and personally.

    6. 6
      Hearts~n~Kisses says:

      :facepalm: Self hate at it’s finest.

    7. 7
      Afiya says:

      LAWD :smack: This self-hate is powerful :crying1:

    8. 8
      Nakeya_J or Keke thanks to Unshake says:

      OK so starting a petition might be a bit much. Self hating is bad, but you can’t tell other people how to feel about themselves. Anyway, the chick up top looks like a ghost. And not a good one. Smdh. Oh hey y’all.

    9. 9
      Afiya says:

      “She looks HIDEOUS!!!”

    10. 10
      Hearts~n~Kisses says:

      So now she gonna walk around looking permanently ashy? OK. Guess that’s better than being dark. :shrugs:

    11. 11
      missyJ says:

      Meh, if somebody wants to “lighten up” let em. I am light skinned, it’s a cool way to be I guess. :shrugs: I wouldn’t go buying products to be light skinnded ifn I weren’t. But I do want breast augmentation soooo who am I to judge??

    12. 12
    13. 13
      Nakeya_J or Keke thanks to Unshake says:

      If all her friends are using it, are they trying to be an ashy light bright, or just trying to get rid of spots?

    14. 14

      This is really old. There are handful of artists that don’t even deny using skin bleach in Africa and South America. They all have stated it has enhanced their careers.

      She wasn’t even dark. She was brown skinned to begin with.

    15. 15
      Who Dat says:

      Light skinned fran look like Michael Jackson…

      and the before pic of her she was….

      Brown skinned fran look like Michael Jackson….

    16. 16
      sassyshe says:

      If people want to self hate let them, the fools will find out the medical side effects in the long run

    17. 17
      Who Dat says:

      “She looks HIDEOUS!!!”

      ^^^^^^^^^^^^^^
      I read this in the voice of the wife on the Jake from State Farm commercial :ghost:

    18. 18

      the advertisement says “say goodbye to PIGMENTATION and Dark Spots”

      She knew what she was doing.

    19. 19
      Bird says:

      I’ve looked her up before and that pic above is doing the most with lighting. She is not a very dark woman to begin with and anytime you see her really light is the result of makeup and lighting. Anyway who cares? This product is nothing new. Ambi been out at least since the 70s. The whole race ain’t went white yet.

    20. 20

      But I do want breast augmentation soooo who am I to judge??
      _______________

      yeah. I feel that. Yts get suntanned and I doubt other yts accuse them of “self hate.” :lol:

      yeah, I know it’s completely different but still.

    21. 21

      Busines is Business :shrug: GREEN :eek:

      You can’t make (or not make) people do what they want to do :shrug:

      :pizza:

    22. 22
      sassyshe says:

      Im more focused on Sandra taking this article from her girl perez, guess you guys made up

    23. 23
      Hearts~n~Kisses says:

      Who Dat says:

      Light skinned fran look like Michael Jackson…

      and the before pic of her she was….

      Brown skinned fran look like Michael Jackson….

      _____________

      :ghost: <– No pun intended.

    24. 24

      @BIRD
      “I’ve looked her up before and that pic above is doing the most with lighting. She is not a very dark woman to begin with and anytime you see her really light is the result of makeup and lighting. Anyway who cares? This product is nothing new. Ambi been out at least since the 70s. The whole race ain’t went white yet.”
      __________________

      America got limits on how powerful that chit can be. In other countries they don’t. Chit is basically toxic. In the past, even yts used to “whiten” their skin. The chit is poisonous over a long period of time. :yes:

    25. 25

      Light skinned fran look like Michael Jackson…

      :rofl:
      ===================
      There’s a WHOLE lotta business that promote and induce self-hate :eek: Where’s thee outrage? :eek:

      Exactly. No where :tea:

    26. 26
    27. 27
      missyJ says:

      yeah. I feel that. Yts get suntanned and I doubt other yts accuse them of “self hate.” :lol:
      yeah, I know it’s completely different but still.
      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

      My high yella self booked an appointment for a tan tomorrow :kona: Maybe I should see someone about my self hate??

    28. 28
      luVn_liFe... says:

      Ive been lOOking for a bleaching cream for a few years. .
      :bite: this one kinda scares me.

      I wonder if I should try this for $150

      or just go Get the blue peel :think:

    29. 29
      LaceJagger says:

      Sandra,

      Have you seen dencia before the skin bleaching and cosmetic surgery? Total transformation…. And she looked better before all the Fakeness

    30. 30
      MSVALLDAY says:

      So nobody’s gonna talk about that bad weave she’s got going on up top! Nobody’s going to talk about the fact that she needs a better closure. Nobody :shrugs:

    31. 31
      Buttercup says:

      “Say goodbye to pigmentation forever” :eek:

    32. 32
      missyJ says:

      Bottom line, we as humans, especially American, are never satisfied. Ifn you is, you wanna be ain’t. Ifn you ain’t, you wanna be is. We all just need to have several seats lol

    33. 33

      Luvie I think you’d be better off with the blue peel. :eek:

    34. 34
      Hearts~n~Kisses says:

      @Luvn, What’s a blue peel? And what you need bleaching cream for? :waiting:

    35. 35

      Someone on twitter said beyonce uses this,..

      She she went from being a dark brown to chalk colored? That’s hot not ? I’m confused

      She sorta looks like she would glow in the dark

    36. 36
      Who Dat says:

      <<< I am paperbag brown and I used to tan on a regular basis. For years. Starting when I was a teen, and at the recommendation of my derm (shouts out to Dr Laurinda Queen agane :yahoo)

      It helps with my eczema.

      :coffee:

    37. 37

      MsVal I think she has on a wig :rofl:

    38. 38
      Bird says:

      Thanks for this story though. I Googled her again and FINALLY found a Ghana celebrity blog. I’ve been looking for African entertainment blogs for the longest.

    39. 39

      @Iheart it’s a type of chem peel.

      Personally I have considered using a lightening cream for the marks in my face and I see no problem with that. I however think I will go get a chem peel soon though.

    40. 40
      aRoTh says:

      Is she going to “lighten” her name too? Don’t just stop there.

      Is that a weave or a wig she’s rockin’?

      Did Tammi (BBW) invest in that cream as well, b/c that pic I seen of HER? :shocked:

    41. 41
      Nakeya_J or Keke thanks to Unshake says:

      @MsVal That chickenhead weave is the least of her problems. :tea:

    42. 42
      Bird says:

      If anyone knows any celebrity blogs for Nigeria, Kenya and South Africa please let a sista know. I follow a few Nigerian celebs on social media and I need to know their dirt so I can understand the shade that is sometimes thrown in their comments.

    43. 43
      VDot says:

      My high yella self booked an appointment for a tan tomorrow :kona: Maybe I should see someone about my self hate??

      _____________________________________

      I hate the winter when I get all pale and sh*t. I want a tan dammit :angry: In the summer I be all bronzy and sun kissed. Skin be just a glowing (perhaps just in my mind, but I’ll accept it) :lol:

    44. 44
      Hearts~n~Kisses says:

      @Razz, I’ve used lightening creams for dark spots on my face. I have Eczema and used to get dark spots on my face a lot. I used it ONLY on the dark spots. I never kept up with it though. :shrug:

    45. 45
      Who Dat says:

      Did Tammi (BBW) invest in that cream as well, b/c that pic I seen of HER?

      ^^^^^^^^^^^^^
      Somebody said about Tami Roman:

      She got lipo, stopped eating, got her nose done, a boob job, and lightened her skin. Guess she REALLY wanted to be Evelyn.

      :ghost:

    46. 46
      luVn_liFe... says:

      @RAZZ . . Your.Probably.right! :eek: I was looking at some pics… that stuff SAYS ur blemishes start fading in 10 DAYS

      @iHRT
      I have a slight hyper pigmentation on my cheeks. ION like it.

      Ima be getting the blue peel for it soon :bite:

    47. 47
      luVn_liFe... says:

      aRoTh says:

      Is she going to “lighten” her name too? Don’t just stop there. ~~~~~~~
      ~~~~~~~~~~
      :lol:

    48. 48
      luVn_liFe... says:

      NFL Draft prospect drops out of Combine because God told him the Seattle Seahawks are going to draft him (adam muema)

    49. 49
      aRoTh says:

      :hi: :kiss: @Luvn

    50. 50
      luVn_liFe... says:

      :hi:
      How’s ur poverty princess?? :)

      S/N :think: this lady puts this cream all oVa her body???
      If So Damn that’s a bit much!

    51. 51

      aRoTh says:

      :hi: :kiss: @Luvn

      I am watching :tea:

    52. 52
      missyJ says:

      I hate the winter when I get all pale and sh*t. I want a tan dammit :angry: In the summer I be all bronzy and sun kissed. Skin be just a glowing (perhaps just in my mind, but I’ll accept it) :lol:

      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

      I’ve never seen you but I am SURE you do cuz I know I do! :rofl: can’t tell me nuthin with a fresh tan :nun:

    53. 53

      S/N :think: this lady puts this cream all oVa her body???

      that skin looks very white to me :eek: but ION care :lol:

    54. 54
      sassyshe says:

      So Tyga beating up on Blac Chyna now. See what happens when the man takes you out the strip club, thinks he owns you

    55. 55

      I would break that twig in 4 :tea:

    56. 56
      Afiya says:

      So Bird, you follow Koola Boof too then right?

    57. 57
      missyJ says:

      Speaking of body issues, Dr. Drew’s daughter is in therapy for anorexia and bulemia. Turns out her mama (his wife) been stage moming the girl into starving herself and he never stepped in. :smh: all these stars *cough* Lala writing books and giving advice from their glass house.

    58. 58
      luVn_liFe... says:

      @SassYshe :hi: TYGA’s BEEN putting his hand on her, But I did see the pic of her eye :nono:

      they’re young and “in love” it happens :tea:

    59. 59

      :shocked: Oh my goodness, if that is really her eye :nono:

      Getcho baby & GET thee entire hell on!

    60. 60
      luVn_liFe... says:

      Turns out her mama (his wife) been stage moming the girl into starving herself and he never stepped in.
      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
      :shock: YEW LIE! missyJ :no:

    61. 61
      :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun: says:

      :hi: everybody but YOU. I know you said something slick! I feel it :karate:
      What’d I miss? I got 15 minutes.. Fill me in :lol:

    62. 62
      luVn_liFe... says:

      Doesn’t Talk To Strangers says:Getcho baby & GET thee entire hell on!
      ~~~~~~~~~~~~~~~~
      she will once the dopamine fades, they FALL out of love , or she gets tired of the BS
      :tea:

    63. 63
      Buttercup says:

      :shocked: at Chyna’s eye. I thank goodness that a guy I’ve been involved with has never put his hands on me.

    64. 64
      Nakeya_J or Keke thanks to Unshake says:

      China must not have any brothers and/or close cousins. :tea: she crazy. No man is worth a black eye.

    65. 65
      luVn_liFe... says:

      @Keke :hi:
      a black EYE?? shyTTTE he split her shYte! :nono:

    66. 66
      :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun: says:

      Need to find this black eye I guess :pc:

    67. 67
      sassyshe says:

      Chyna mom used to be a stripper and porn star so her expectations are pretty low. However Tyga aint no major star to be enduring beatings like that, not that she should be taking beatings from anyone. But chicks gonna do what they want

    68. 68

      Congrats Nakeya! :kiss: (eskimo)

      YOU :pizza: :egg: :FOOD:
      :hug:

    69. 69
      Buttercup says:

      I remember the first time one of my brothers met Lil Butter’s bio. He just kept saying, “As long as you don’t put your hands on her, we’ll be aight.” :lol: Lil Butter’s bio asked me if he threatened anyone else like that. I told him no, and I don’t know why he kept saying it. Come to find out, Lil Butter’s bio jumps on his new girl all the time. I guess my brother sniffed out the BS.

    70. 70
      luVn_liFe... says:

      She may have brothers/cousins that would squeeZe The breath out of his ass,
      but they’ve been beating up on each other for yrs.

      what’s the point of them running to fight him and She keeps going back to twigga

      :shrug:

    71. 71

      Where the pic of this black eye?
      It takes like five pounds of force to blacken someone’s eye. Can Tyga even blacken anyone’s eye?
      :think:

    72. 72
      Afiya says:

      :lol: @ a black eye…I had a boyfriend (he dead now) that blacked my eye and wanted me to stay in the house until it healed, Ummm :nono: I followed his azz everywhere he went and told everybody “look what he did”. (he dead now) :yes:

    73. 73

      I know how young dumb love goes LuvLife, BUT I’d still feel better if’n someone dotted both his eyes, and SMOOSHED his nose down, like I know her :rofl: :rofl:

      They both should be walking around tore up :lol:

    74. 74

      Man, go see! It’s cut on top and bottom. Rhymes with gossip…

    75. 75
      SOTHERNGRL says:

      what’s the point of them running to fight him and She keeps going back to twigga
      ((((((((((((((((
      EGGXACTLY. CAuse she will be going byke. If I’m a brother I’m gonna be like Butters bro. just keep yo funky azz hands to yoself and we will be fine. You hit her 1 time I’m go beat the breaks off yo azz; but if she go back thats on her.

    76. 76
    77. 77
      Buttercup says:

      I followed his azz everywhere he went and told everybody “look what he did”.
      ==============
      I was supposed to laugh at this right? :rofl:

      I was watching RHOA last night and someone kept saying, “BRIDEMAID.” I was waiting for them to follow up with a, “Be Bless.” :ghost:

    78. 78
      luVn_liFe... says:

      They both should be walking around tore up :yes:

      ~~~~~~~~~~~~~~~~~~~
      For SHO! she better start clawing his face up, so the world can see it tew
      :tea:

      I know i used to be quick to slap,punch or choke out my son’s father. I was 19 then though!

    79. 79
      SOTHERNGRL says:

      “look what he did”. (he dead now)
      ***************
      :rofl: I’m sorry.

    80. 80

      One good kick could take that cat OUT! :karate:

    81. 81
      sassyshe says:

      Learnt a long time with DV bytchez gonna leave when they tired or dead

    82. 82

      One good kickstomp to the lower byke would do some damage :yes:

      Hell she could pin him down and just nvermnd :kona:

    83. 83
      luVn_liFe... says:

      sassyshe says:

      Learnt a long time with DV bytchez gonna leave when they tired or dead
      ~~~~~~~~~~~~~~
      BLOOP
      BLOOP!

    84. 84

      Same goes with cheating Sassyshe and LuvLife, they’on leave until ready :no:

    85. 85
      luVn_liFe... says:

      :newpost:

    86. 86
      :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun: says:

      Look what he did
      ———–
      :whistle: I get so weak .. :dead:

    87. 87
      Nakeya_J or Keke thanks to Unshake says:

      Thanks DTTS!!! And damn @luvin he split her shyt!? Good Lord. But he is like 100 pounds wet. How he do that!? I’d have to leave him alone. I can’t keep catching beat downs and shyt

    88. 88
      Bird says:

      Afiya says:

      So Bird, you follow Koola Boof too then right?
      **********************

      Nah, that would be the equivalent of following Kim Kardashian. I follow pop/r&b/rap stars and a few producers although I must admit that I do follow the girlfriend of Wizkid Ayo which is kinda the equivalent of following Coochie except Wizkid wifey is in college and appears to come from money and she hasn’t given up her own goals to follow that boy all over the globe.

    89. 89
      Thando says:

      Africa is a CONTINENT. How is this self-albinonised-freakshow a South African singer and Cameroonian entertainer yet seems to be a Nigerian too??? I know about dual citizenship but gosh… it would be interesting to know how she is South African and West African all at one go and yet be American and such?

      Note to other skanks out there. Sleeping with a trail of men does not mean you have acquired their citizenship!!!!

      I know I am overeacting but Imma plead PMS!

    90. 90
      Audacious2 says:

      Wow! Now she’s from Africa, right? It’s just as bad in Jamaica too. There is a very disturbing documentary on YouTube about bleaching, women of Jamaica. It’s all kind of wrong. Watch/search: All angles: Skin bleaching in Jamaica

    91. 91
      omidan2011 says:

      She is actually Nigerian

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