Black Americans Criticize African Pop Star’s Skin Whitening Cream

Dencia skin whitening

A South African pop star is quickly becoming a star in the United States — but not for her music. Dencia is making a name for herself in the west with her skin whitening product Whitenicious.

Loyal reader Mya Ruthie writes: “It’s all over the net. Apparently she is based in Los Angeles. Although people think she is in Africa, she actually is in America. Can we do a petition to stop her from wiping away the black race? Funny enough, all my friends and colleagues have bought it.”

Dencia has responded to the criticism by claiming her product is not intended to whiten the skin of self-hating black Americans. She says the product is intended to lighten dark spots and skin blemishes.

Critics of the supposed beauty product say the product and its advertisements aren’t doing darker-skinned women any favors, as the “7 day fast acting dark spot remover” could be seen to promote skin lightening and perhaps the notion that one color is preferential to another.

In a recent interview with Ebony, the Cameroonian performer admitted folks might be using her product to bleach their skin, but she says it is intended to be used on minor spots and blemishes. She points out that, at $150 per tiny bottle, Whitenicious is far too expensive for someone to use on their entire body.

The magazine argues that a reduction in melatonin levels might make this product’s users more at risk of developing skin cancer! Yikes, we hope not!!

Thanks to loyal reader Mya Ruthie for the tip.

More from Sandrarose.com:

  • Kelly Rowland Explains Why She Doesn’t Wear Makeup
  • Medical Minute: Body Dysmorphic Disorder BDD
  • FanMAIL: Does Blogger Necole Bitchie Have Self Hate Issues?
  • FanMAIL: She Bleaches Her Baby’s Skin


  •  



    • http://www.ashland86.com TheRealAshland

      She looks like an idiot

    • https://www.youtube.com/watch?v=mKUg9iK7xeU Razz n Tazz n Such :kiss:

      Ashland took the words right out of my “mouth”.

    • SummerBaby

      $150 per bottle?! That is ridiculous & she knows exactly how low self esteem people plan to use it or she wouldn’t be wearing a bathing suit to sell a ” dark spot remover”

    • SOTHERNGRL

      Loyal reader Mya Ruthie writes: “It’s all over the net. Apparently she is based in Los Angeles. Although people think she is in Africa, she actually is in America. Can we do a petition to stop her from wiping away the black race? Funny enough, all my friends and colleagues have bought it.”
      &&&&&&&&&&&&&&&&&&
      This may be a stupid question but why should there be a petition to stop people from using this. If they want to use it let them. Sounds to me like Mya needs to have a conversation with her friends and colleagues to find out why they using it. They may just have spots they want to get rid of. She will have to go far to wipe out the black race. IJS.

    • http://www.ejb.kitsylane.com The Reverend Priestess Prophetess Pastor Bishop Mother Pope of the Church of BLACK Jeesus Pickachu Tran

      ive seen before pictures of her she was a nice coco brown smh a shame. her music is TRASH, and she seems to be suffering from identity issues professionally and personally.

    • Hearts~n~Kisses

      :facepalm: Self hate at it’s finest.

    • Afiya

      LAWD :smack: This self-hate is powerful :crying1:

    • Nakeya_J or Keke thanks to Unshake

      OK so starting a petition might be a bit much. Self hating is bad, but you can’t tell other people how to feel about themselves. Anyway, the chick up top looks like a ghost. And not a good one. Smdh. Oh hey y’all.

    • Afiya

      “She looks HIDEOUS!!!”

    • Hearts~n~Kisses

      So now she gonna walk around looking permanently ashy? OK. Guess that’s better than being dark. :shrugs:

    • missyJ

      Meh, if somebody wants to “lighten up” let em. I am light skinned, it’s a cool way to be I guess. :shrugs: I wouldn’t go buying products to be light skinnded ifn I weren’t. But I do want breast augmentation soooo who am I to judge??

    • http://www.ejb.kitsylane.com The Reverend Priestess Prophetess Pastor Bishop Mother Pope of the Church of BLACK Jeesus Pickachu Tran

      False advertising

    • Nakeya_J or Keke thanks to Unshake

      If all her friends are using it, are they trying to be an ashy light bright, or just trying to get rid of spots?

    • http://www.caboki.com/index.html Man, I just don’t care™

      This is really old. There are handful of artists that don’t even deny using skin bleach in Africa and South America. They all have stated it has enhanced their careers.

      She wasn’t even dark. She was brown skinned to begin with.

    • Who Dat

      Light skinned fran look like Michael Jackson…

      and the before pic of her she was….

      Brown skinned fran look like Michael Jackson….

    • sassyshe

      If people want to self hate let them, the fools will find out the medical side effects in the long run

    • Who Dat

      “She looks HIDEOUS!!!”

      ^^^^^^^^^^^^^^
      I read this in the voice of the wife on the Jake from State Farm commercial :ghost:

    • https://www.youtube.com/watch?v=mKUg9iK7xeU Razz n Tazz n Such :kiss:

      the advertisement says “say goodbye to PIGMENTATION and Dark Spots”

      She knew what she was doing.

    • http://thegameonbetblog.tumblr.com/ Bird

      I’ve looked her up before and that pic above is doing the most with lighting. She is not a very dark woman to begin with and anytime you see her really light is the result of makeup and lighting. Anyway who cares? This product is nothing new. Ambi been out at least since the 70s. The whole race ain’t went white yet.

    • http://www.caboki.com/index.html Man, I just don’t care™

      But I do want breast augmentation soooo who am I to judge??
      _______________

      yeah. I feel that. Yts get suntanned and I doubt other yts accuse them of “self hate.” :lol:

      yeah, I know it’s completely different but still.

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      Busines is Business :shrug: GREEN :eek:

      You can’t make (or not make) people do what they want to do :shrug:

      :pizza:

    • sassyshe

      Im more focused on Sandra taking this article from her girl perez, guess you guys made up

    • Hearts~n~Kisses

      Who Dat says:

      Light skinned fran look like Michael Jackson…

      and the before pic of her she was….

      Brown skinned fran look like Michael Jackson….

      _____________

      :ghost: <– No pun intended.

    • http://www.caboki.com/index.html Man, I just don’t care™

      @BIRD
      “I’ve looked her up before and that pic above is doing the most with lighting. She is not a very dark woman to begin with and anytime you see her really light is the result of makeup and lighting. Anyway who cares? This product is nothing new. Ambi been out at least since the 70s. The whole race ain’t went white yet.”
      __________________

      America got limits on how powerful that chit can be. In other countries they don’t. Chit is basically toxic. In the past, even yts used to “whiten” their skin. The chit is poisonous over a long period of time. :yes:

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      Light skinned fran look like Michael Jackson…

      :rofl:
      ===================
      There’s a WHOLE lotta business that promote and induce self-hate :eek: Where’s thee outrage? :eek:

      Exactly. No where :tea:

    • http://www.caboki.com/index.html Man, I just don’t care™

      She got a nice body tho.
      :coffee:

    • missyJ

      yeah. I feel that. Yts get suntanned and I doubt other yts accuse them of “self hate.” :lol:
      yeah, I know it’s completely different but still.
      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

      My high yella self booked an appointment for a tan tomorrow :kona: Maybe I should see someone about my self hate??

    • luVn_liFe…

      Ive been lOOking for a bleaching cream for a few years. .
      :bite: this one kinda scares me.

      I wonder if I should try this for $150

      or just go Get the blue peel :think:

    • LaceJagger

      Sandra,

      Have you seen dencia before the skin bleaching and cosmetic surgery? Total transformation…. And she looked better before all the Fakeness

    • MSVALLDAY

      So nobody’s gonna talk about that bad weave she’s got going on up top! Nobody’s going to talk about the fact that she needs a better closure. Nobody :shrugs:

    • http://www.youtube.com/watch?v=_nAbQogbMOk Buttercup

      “Say goodbye to pigmentation forever” :eek:

    • missyJ

      Bottom line, we as humans, especially American, are never satisfied. Ifn you is, you wanna be ain’t. Ifn you ain’t, you wanna be is. We all just need to have several seats lol

    • https://www.youtube.com/watch?v=mKUg9iK7xeU Razz n Tazz n Such :kiss:

      Luvie I think you’d be better off with the blue peel. :eek:

    • Hearts~n~Kisses

      @Luvn, What’s a blue peel? And what you need bleaching cream for? :waiting:

    • http://www.ashland86.com TheRealAshland

      Someone on twitter said beyonce uses this,..

      She she went from being a dark brown to chalk colored? That’s hot not ? I’m confused

      She sorta looks like she would glow in the dark

    • Who Dat

      <<< I am paperbag brown and I used to tan on a regular basis. For years. Starting when I was a teen, and at the recommendation of my derm (shouts out to Dr Laurinda Queen agane :yahoo)

      It helps with my eczema.

      :coffee:

    • https://www.youtube.com/watch?v=mKUg9iK7xeU Razz n Tazz n Such :kiss:

      MsVal I think she has on a wig :rofl:

    • http://thegameonbetblog.tumblr.com/ Bird

      Thanks for this story though. I Googled her again and FINALLY found a Ghana celebrity blog. I’ve been looking for African entertainment blogs for the longest.

    • https://www.youtube.com/watch?v=mKUg9iK7xeU Razz n Tazz n Such :kiss:

      @Iheart it’s a type of chem peel.

      Personally I have considered using a lightening cream for the marks in my face and I see no problem with that. I however think I will go get a chem peel soon though.

    • aRoTh

      Is she going to “lighten” her name too? Don’t just stop there.

      Is that a weave or a wig she’s rockin’?

      Did Tammi (BBW) invest in that cream as well, b/c that pic I seen of HER? :shocked:

    • Nakeya_J or Keke thanks to Unshake

      @MsVal That chickenhead weave is the least of her problems. :tea:

    • http://thegameonbetblog.tumblr.com/ Bird

      If anyone knows any celebrity blogs for Nigeria, Kenya and South Africa please let a sista know. I follow a few Nigerian celebs on social media and I need to know their dirt so I can understand the shade that is sometimes thrown in their comments.

    • VDot

      My high yella self booked an appointment for a tan tomorrow :kona: Maybe I should see someone about my self hate??

      _____________________________________

      I hate the winter when I get all pale and sh*t. I want a tan dammit :angry: In the summer I be all bronzy and sun kissed. Skin be just a glowing (perhaps just in my mind, but I’ll accept it) :lol:

    • Hearts~n~Kisses

      @Razz, I’ve used lightening creams for dark spots on my face. I have Eczema and used to get dark spots on my face a lot. I used it ONLY on the dark spots. I never kept up with it though. :shrug:

    • Who Dat

      Did Tammi (BBW) invest in that cream as well, b/c that pic I seen of HER?

      ^^^^^^^^^^^^^
      Somebody said about Tami Roman:

      She got lipo, stopped eating, got her nose done, a boob job, and lightened her skin. Guess she REALLY wanted to be Evelyn.

      :ghost:

    • luVn_liFe…

      @RAZZ . . Your.Probably.right! :eek: I was looking at some pics… that stuff SAYS ur blemishes start fading in 10 DAYS

      @iHRT
      I have a slight hyper pigmentation on my cheeks. ION like it.

      Ima be getting the blue peel for it soon :bite:

    • luVn_liFe…

      aRoTh says:

      Is she going to “lighten” her name too? Don’t just stop there. ~~~~~~~
      ~~~~~~~~~~
      :lol:

    • luVn_liFe…

      NFL Draft prospect drops out of Combine because God told him the Seattle Seahawks are going to draft him (adam muema)

    • aRoTh

      :hi: :kiss: @Luvn

    • luVn_liFe…

      :hi:
      How’s ur poverty princess?? :)

      S/N :think: this lady puts this cream all oVa her body???
      If So Damn that’s a bit much!

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      aRoTh says:

      :hi: :kiss: @Luvn

      I am watching :tea:

    • missyJ

      I hate the winter when I get all pale and sh*t. I want a tan dammit :angry: In the summer I be all bronzy and sun kissed. Skin be just a glowing (perhaps just in my mind, but I’ll accept it) :lol:

      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

      I’ve never seen you but I am SURE you do cuz I know I do! :rofl: can’t tell me nuthin with a fresh tan :nun:

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      S/N :think: this lady puts this cream all oVa her body???

      that skin looks very white to me :eek: but ION care :lol:

    • sassyshe

      So Tyga beating up on Blac Chyna now. See what happens when the man takes you out the strip club, thinks he owns you

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      I would break that twig in 4 :tea:

    • Afiya

      So Bird, you follow Koola Boof too then right?

    • missyJ

      Speaking of body issues, Dr. Drew’s daughter is in therapy for anorexia and bulemia. Turns out her mama (his wife) been stage moming the girl into starving herself and he never stepped in. :smh: all these stars *cough* Lala writing books and giving advice from their glass house.

    • luVn_liFe…

      @SassYshe :hi: TYGA’s BEEN putting his hand on her, But I did see the pic of her eye :nono:

      they’re young and “in love” it happens :tea:

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      :shocked: Oh my goodness, if that is really her eye :nono:

      Getcho baby & GET thee entire hell on!

    • luVn_liFe…

      Turns out her mama (his wife) been stage moming the girl into starving herself and he never stepped in.
      ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
      :shock: YEW LIE! missyJ :no:

    • :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun:

      :hi: everybody but YOU. I know you said something slick! I feel it :karate:
      What’d I miss? I got 15 minutes.. Fill me in :lol:

    • luVn_liFe…

      Doesn’t Talk To Strangers says:Getcho baby & GET thee entire hell on!
      ~~~~~~~~~~~~~~~~
      she will once the dopamine fades, they FALL out of love , or she gets tired of the BS
      :tea:

    • http://www.youtube.com/watch?v=_nAbQogbMOk Buttercup

      :shocked: at Chyna’s eye. I thank goodness that a guy I’ve been involved with has never put his hands on me.

    • Nakeya_J or Keke thanks to Unshake

      China must not have any brothers and/or close cousins. :tea: she crazy. No man is worth a black eye.

    • luVn_liFe…

      @Keke :hi:
      a black EYE?? shyTTTE he split her shYte! :nono:

    • :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun:

      Need to find this black eye I guess :pc:

    • sassyshe

      Chyna mom used to be a stripper and porn star so her expectations are pretty low. However Tyga aint no major star to be enduring beatings like that, not that she should be taking beatings from anyone. But chicks gonna do what they want

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      Congrats Nakeya! :kiss: (eskimo)

      YOU :pizza: :egg: :FOOD:
      :hug:

    • http://www.youtube.com/watch?v=_nAbQogbMOk Buttercup

      I remember the first time one of my brothers met Lil Butter’s bio. He just kept saying, “As long as you don’t put your hands on her, we’ll be aight.” :lol: Lil Butter’s bio asked me if he threatened anyone else like that. I told him no, and I don’t know why he kept saying it. Come to find out, Lil Butter’s bio jumps on his new girl all the time. I guess my brother sniffed out the BS.

    • luVn_liFe…

      She may have brothers/cousins that would squeeZe The breath out of his ass,
      but they’ve been beating up on each other for yrs.

      what’s the point of them running to fight him and She keeps going back to twigga

      :shrug:

    • http://www.caboki.com/index.html Man, I just don’t care™

      Where the pic of this black eye?
      It takes like five pounds of force to blacken someone’s eye. Can Tyga even blacken anyone’s eye?
      :think:

    • Afiya

      :lol: @ a black eye…I had a boyfriend (he dead now) that blacked my eye and wanted me to stay in the house until it healed, Ummm :nono: I followed his azz everywhere he went and told everybody “look what he did”. (he dead now) :yes:

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      I know how young dumb love goes LuvLife, BUT I’d still feel better if’n someone dotted both his eyes, and SMOOSHED his nose down, like I know her :rofl: :rofl:

      They both should be walking around tore up :lol:

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      Man, go see! It’s cut on top and bottom. Rhymes with gossip…

    • SOTHERNGRL

      what’s the point of them running to fight him and She keeps going back to twigga
      ((((((((((((((((
      EGGXACTLY. CAuse she will be going byke. If I’m a brother I’m gonna be like Butters bro. just keep yo funky azz hands to yoself and we will be fine. You hit her 1 time I’m go beat the breaks off yo azz; but if she go back thats on her.

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      “look what he did”

      :facepalm:

    • http://www.youtube.com/watch?v=_nAbQogbMOk Buttercup

      I followed his azz everywhere he went and told everybody “look what he did”.
      ==============
      I was supposed to laugh at this right? :rofl:

      I was watching RHOA last night and someone kept saying, “BRIDEMAID.” I was waiting for them to follow up with a, “Be Bless.” :ghost:

    • luVn_liFe…

      They both should be walking around tore up :yes:

      ~~~~~~~~~~~~~~~~~~~
      For SHO! she better start clawing his face up, so the world can see it tew
      :tea:

      I know i used to be quick to slap,punch or choke out my son’s father. I was 19 then though!

    • SOTHERNGRL

      “look what he did”. (he dead now)
      ***************
      :rofl: I’m sorry.

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      One good kick could take that cat OUT! :karate:

    • sassyshe

      Learnt a long time with DV bytchez gonna leave when they tired or dead

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      One good kickstomp to the lower byke would do some damage :yes:

      Hell she could pin him down and just nvermnd :kona:

    • luVn_liFe…

      sassyshe says:

      Learnt a long time with DV bytchez gonna leave when they tired or dead
      ~~~~~~~~~~~~~~
      BLOOP
      BLOOP!

    • http://www.youtube.com/watch?v=_S8jrHDNQVE&list=HL1365174233 <–Doesn't Talk To Strangers

      Same goes with cheating Sassyshe and LuvLife, they’on leave until ready :no:

    • luVn_liFe…

      :newpost:

    • :sissyclaws at Chris Bosh: Oh no you must be MISTAKEN cause D Wade asked me to be his BRIDEMAID :nun:

      Look what he did
      ———–
      :whistle: I get so weak .. :dead:

    • Nakeya_J or Keke thanks to Unshake

      Thanks DTTS!!! And damn @luvin he split her shyt!? Good Lord. But he is like 100 pounds wet. How he do that!? I’d have to leave him alone. I can’t keep catching beat downs and shyt

    • http://thegameonbetblog.tumblr.com/ Bird

      Afiya says:

      So Bird, you follow Koola Boof too then right?
      **********************

      Nah, that would be the equivalent of following Kim Kardashian. I follow pop/r&b/rap stars and a few producers although I must admit that I do follow the girlfriend of Wizkid Ayo which is kinda the equivalent of following Coochie except Wizkid wifey is in college and appears to come from money and she hasn’t given up her own goals to follow that boy all over the globe.

    • Thando

      Africa is a CONTINENT. How is this self-albinonised-freakshow a South African singer and Cameroonian entertainer yet seems to be a Nigerian too??? I know about dual citizenship but gosh… it would be interesting to know how she is South African and West African all at one go and yet be American and such?

      Note to other skanks out there. Sleeping with a trail of men does not mean you have acquired their citizenship!!!!

      I know I am overeacting but Imma plead PMS!

    • Audacious2

      Wow! Now she’s from Africa, right? It’s just as bad in Jamaica too. There is a very disturbing documentary on YouTube about bleaching, women of Jamaica. It’s all kind of wrong. Watch/search: All angles: Skin bleaching in Jamaica

    • omidan2011

      She is actually Nigerian