Singer/songwriter Keri Hilson and R&B group OMG Girlz help fight childhood obesity by promoting fitness and exercise through the 'Pretty Girls Sweat' national campaign.
From a Press Release:
Grammy nominated artist and fitness enthusiast Keri Hilson took the lead with more than 200 teen girls in a full-course fitness challenge Saturday for 'Pretty Girls Sweat' with special guests the OMG Girlz. Girls were motivated to move their bodies as teens in today’s society, learned the importance of fitness and healthy nutrition, discovered how to dress properly for both indoor and outdoor workouts, received mentorship and were treated to a healthy lunch and several giveaways.
With a series of physical activities designed to encourage teenage girls to have fun with fitness, surprise guests Tiffany Evans and Bo Talley participated in the Beginners Basketball Work Out, Double Dutch Aerobics, Sweat Makes Sense Challenge and Jumping Jacks Challenge.
“By creating a fun atmosphere on the YMCA basketball court, Pretty Girls Sweat will make the girls less intimidated about moving their bodies,” said Aeshia DeVore Branch, Pretty Girls Sweat and Teen Diaries founder. “An upbeat and comfortable setting will stimulate candid discussion among PGS mentors and attendees. Our hope is to have a ripple effect inspiring teen girls to consider working out and making healthy lifestyle choices by the cumulative efforts of all parties involved and the power of social media.”
Inspired by Michelle Obama's initiative “Let's Move Campaign," Aeshia's goal through initiatives like these is to combat the startling statistics, especially among African American youth.
For more information, visit TeenDiariesFoundation.org to support its mission to end child obesity and empower teen girls.
Sr. Publicist | Fly Publicity