Russell Simmons

Celebrities have united to call for a one-day retail boycott. Celebs such as Russell Simmons have taken to social media to urge their followers not to spend money on Black Friday, Nov. 28 — the day when Americans traditionally kick off their Christmas shopping.

The national news media expects us to destroy our own neighborhoods. What they don’t expect is for us to organize and use our trillion-dollar buying power to negatively impact the economy.

“We have the power to change our nation. Stand up with @UnitedBlackout on #BlackoutBlackFriday,” tweeted actress Kat Graham, star of the TV series “The Vampire Diaries.”

“No [Justice], No Profit. Corporate/public power only speaks $. So let’s talk to ’em,” Williams tweeted.

Journalist Soledad O’Brien, who is part black, retweeted a post with the hashtag #NotOneDime.

From Yahoo News:

Black Friday is a day of deep commercial discounts and frenzied shopping which takes place each year after the Thursday Thanksgiving holiday in the United States.

The planned campaign calls for a one-day moratorium on spending to protest what it calls “staggering” human rights violations in the United States, including police brutality.

The boycott was prompted by widespread outrage after a grand jury on Monday failed to indict a white police officer in Ferguson, Missouri who shot and killed black 18-year-old Michael Brown in August.

Protests erupted across the US after the decision.

America’s 43 million black citizens will hold about $1.1 trillion in purchasing power by 2015, a Nielsen study said.

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