Music mogul Shawn "Jay Z" Carter enlisted the aid of his powerful celebrity friends to exert pressure on you to dish out $20/month (in addition to your cable and Netflix bills) to stream music from his new music service.
The aging rapper teamed up with celebs such as Kanye West, Rihanna, Madonna, and his long-suffering wife Beyonce to promote his new TIDAL music streaming service to their fans.
The service is not actually new; Jay Z and his deep pocketed silent partners purchased the struggling TIDAL high-definition music streaming service. Now they need you to cough up your hard earned cash to
make them richer compete with other music streaming giants such as Apple/Beats, Spotify, Pandora, Rhapsody, Google Music, etc.
There is nothing special about TIDAL's music streaming platform -- other than the fact that it's owned by a narcissist who only cares about your money.
Jay Z (and his silent partners) hired a PR firm to try and put a new spin on his music service to make it stand out from the more successful services.
The press releases mention something about TIDAL taking the music industry in a "new direction" from both a "creative and business perspective.” Whatever that means.
It doesn't seem like the public is buying what Jay Z (and his silent partners) are selling.
A sampling of tweets on social media platform Twitter.com shows users have little interest in supporting TIDAL, or making Jay Z and his silent partners richer. Twitter users are savvy enough to recognize that this is just another money grab by wealthy hip hop investors who take your money and look down on you from their lofty perches.
Do better, Jay Z.
Photo: Splash News Online