Rapper 2 Chainz was named Chief Executive Officer of the struggling Atlanta Hawks franchise for a week.
This isn't the first time that a major sports organization has utilized rappers to attract more urban sports fans into the arena.
2 Chainz's official duties include hosting the March 27 "2 Chainz Night" festivities and designing colorful t-shirts that will serve as giveaways to urban fans who can name at least one of 2 Chainz's rap songs.
2 Chainz, formerly of the rap duo Playaz Circle, will also distribute copies of his latest mixtape to his fans.
The Hawks dropped their last 3 games, including a 114-95 rout by the San Antonio Spurs on the Hawks' home court on Sunday.
Off the floor, Chainz will have a major in-arena presence as soon as the doors open at 6:00 p.m., as the first 5,000 fans to arrive will be given copies of his latest mixtape, "T.R.U. Jack City," upon entering the building. Fans will also have the opportunity to purchase unique 2 Chainz-inspired Hawks gear from Hawks Shop inside the arena. Additionally, the "I'm Different" rapper will be featured in original Hawks productions to be aired in Philips Arena during the game.