In yet another desperate move to attract subscribers to his Tidal music streaming app, hip hop mogul Jay Z is pulling his albums from Spotify.
According to published reports, Jay Z and his silent partners are worried sick that his much-hyped, $54 million music service is skipping a beat after its launch last week.
Almost from the start the Tidal app has been maligned and ridiculed by Jay Z's fans who balked at paying $20 a month for a service they can get for free or for $9.99 a month on Spotify.
So Jay Z made a desperate move by pulling his classic 1996 album Reasonable Doubt from Spotify.
As for now, the rest of Jay Z's catalogue is still available on Spotify, but not for long.
Sources say he is working on pulling his entire catalogue from Spotify and other music services.
Jay Z's bold name celebrity friends are also pitching in to help him save the service from certain failure.
In the past 48 hours, Jay Z's wife Beyonce and his protege Rihanna have released new music on Tidal. And washed up singer Erykah Badu also released a video on the music app.
All exclusive music releases on Tidal can be found within minutes on YouTube or via a Google search. Savvy music consumers who are pinching their pennies in an uncertain economy see no reason to spend an extra $20 a month just to fatten Jay Z's already swollen pockets.
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