Jay Z's unfortunately named Tidal music streaming app is all washed up.
The aging rapper's plans for a dominant music streaming service to compete with Spotify and Pandora were a bit premature.
From the start music fans demonstrated an unwillingness to pay $20 a month for Jigga's bare bones app.
As a result, Tidal dropped out of iTune's top 700 apps within weeks of its launch. And the app is only averaging 1 million streams per day total.
The abysmal news comes amid reports that Jay Z and his wife Beyonce plan to release a duet album exclusively on Tidal. But their efforts may fall as flat as Tidal's profits.
From Hits Daily Double:
COOL/UNCOOL: Jay Z’s Tidal has opted to ignore the new-artist sector in favor of superstars, and the strategy is not working. For example, it’s believed that Tidal’s total streams average around 1m a day, while individual tracks on Spotify regularly hit that number. Tidal’s top-heavy branding approach, with its emphasis on these older, established acts, simply doesn’t have the currency that Apple has maintained by prioritizing newer acts, having discerned early on that the discovery process is part of the cool factor. How is it that the world’s richest corporation has managed to retain its coolness while Tidal seems to have missed the boat? Not only have the initial Tidal exclusives failed to move the needle, the Rihanna video exclusive on “American Oxygen” appears to have actually hurt the launch of the song, which sold only 19k in its first four days. Deepening the irony, Jay’s Roc Nation is both her label and her manager. Thus far, Tidal is seen by most observers as a big miss.
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