Apple Store Apologized for Kicking Out Black Students

The manager of an Apple store in Australia has apologized to 4 black students who were kicked out of the store because they fit the profile of thieves.

The incident was caught on video, and quickly reached viral status.

An employee confronted the four clean-cut young men as they strolled into the store wearing their school uniforms.

The employee told the teenagers — who range in age from age 15 to 16 – to leave the store because the store has had problems with other students stealing in the past.

The manager later apologized to the students and the school principal. “Inclusion and diversity are among Apple’s core values,” Apple said in a statement. “We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation.”

Francis Ose, the student who uploaded the video to YouTube, says Apple apologized because the embarrassing incident went viral online.

“They apologized, so we’re chilling, no need to take it further,” he wrote.

Apple employees on Facebook.com defended the manager, saying the incident was not due to racism, and they say observerss who scream racism are misguided. They point out that stores right here in the U.S. limit students from entering the store in groups due to problems with stealing.

  • Jen_n_juice

    They couldn’t just follow them about the store like the Asians do?

  • Mel

    They only apologizing because it’s caught on Video and the backlash is rolling in which is bad for bidness but I bet if a vid didn’t exist they would of denied it

  • Juslookk2StraightShoot

    Tuh – @HottestMilf:disqus – YES you are correct that is the only reason they are apologizing.

    This happened to me at store, want to say which, but they act like they didn’t want to to help. I bought it and crossed BEET CANDY APPLE RED

  • Jay_atl

    I don’t go in Apple a lot because I don’t really like their products but the last time I was in a store, the merchandise was locked up or in the back … how are the students stealing so much?

  • Auditor

    Um wtf is the profile? And don’t they have cords on the devices to prevent stealing?

  • askquestions

    It’s easier to treat us like this. But these kids could have been loud and unruly.

  • Too Many Colors

    They not sorry. The end

  • THE OLDER SISTAH

    Maybe, but quite a few 15-16 year olds are loud and unruly. Bet if they walked in with money in hand they wouldn’t have cared how much noise they made as long as they brought something.

  • Blaque Mahogany

    I’m going through Vivica’s IG…her biggest problem is those horrible hairstyles/wigs. Ish looks terrible.

  • Juslookk2StraightShoot

    Chile, don’t you know they think black people are scary and we don’t have no money and all we do is steal.

    It’s really the whites that be stealing and the manager but don’t sold a few phones and pocketed the cash.

  • LibraGirlonly

    I guess I Need to get me a Samsung phone until Samsung is found to be racist. They don’t like us but they sure as heck want our money.

  • Sexy CJ

    The manager of an Apple store in Australia has apologized to 4 black students who were kicked out of the store because they fit the profile of thieves……..

  • LibraGirlonly

    Went to the corner store by my house and low and behold I hear the Indian store owner tell these two white kids to get out of his store and don’t ever come back. I said what they do he said I’m tired of them coming in my store stealing.

  • THE OLDER SISTAH

    I’ve seen it happen more than once. I’ve personally seen a bank teller cash a check for a white man in a suit years ago because he looked like he could be legit only to find out later that the man was a crook. When younger, I’ve been followed by sales people at the same time a white girl was stuffing something under her blouse. I wouldn’t say sh*t. Lol.

  • SummerBaby

    Me too! But I just got my phone a few a months ago. I’m stuck with it for awhile

  • Sassy24

    Smh

  • SummerBaby

    Do they not realize that limiting students & putting out black kids isn’t the same thing. ?

  • Kinggg

    And so are the foreigners than come to Ny from Europe and act a damn fool, having they kids running up and down inside the Apple Store, I’ve never seen them kick them out lol. As a matter of fact when I was 16 we would go to the Apple Store just to take pics on the laptop most of the people who steal from there are professionals.

  • THE OLDER SISTAH

    ^^^^^^^^^
    This is so true. Kids be running all over the place and parents don’t see or hear anything but will look at a black person like they are inferior.
    Not to mention that until this day I swear that people who come to NY from other countries get a booklet filled with propaganda about black people written by non-black Americans.

  • Jahnée Gill Mr.Eddie Murphy

    I’m not surprised Australia as a whole is racist. The place is ran by the decedents of British war criminals. I don’t expect much from a place that treats its natives like trash.

  • Lorenzo Chaps

    Is it normal to enter stores wearing back packs, especially stores with pricey gadgets? That was the first red flag for me. Because kids and teens are more likely to steal, yeah, can y’all leave? Window shopping does not require you stepping foot inside the store.

    I’m really over black folks screaming injustice when it’s another race doing anything, but sm1 black does the exact same thing or worse and everybody go about scratching off their lottery tickets and slacking at work. Tired of that ish, frfr. Be equally offended when black on black nonsense happens, be it crime, disrespect, etc.

  • jeniefrumdabloc™

    I’m sorry but what exactly is a profile of a thief? Most liars (which will steal eventually) come in disguise….. They don’t have a profile…. Only the profile of a liar IJS! Man fugg these folks! ??

  • 1/8

    When I was in high school, I had a close friend who was, for all intents and purposes, 100% black.

    One day, we were hanging out downtown on State Street. He said whenever he went into Marsall Field’s to look at the watches, the store clerks would ignore him.

    To prove his case, he went into the store first and approached the counter, while I stood off to the side and pretended to look at other merchandise.

    My friend stood at the counter for several minutes while the man behind the counter completely ignored him.

    However, when I walked up to the display case, he immediately said, “Hello, young man! How can I help you?”

    I said, “You can start by showing my friend over there a watch.”

    When I was a boy, my granny used to say, “Your appearance is going to open a lot of doors for you. Make sure you leave it cracked for people who aren’t given the same opportunity.”

  • Ms. Moore

    Your granny is a wise woman!!

  • Ms.Capricorn101

    Black.

  • QueenyBean

    I don’t believe you, you need more people!

  • http://Copblock.org aDingoDrankMyBabies

    ?????? You better serve that tea, folks don’t be knowing?? or caring?? until it happens to their hook head’d realitives????????

  • 1/8

    My granny was one of the smartest, kindest people I have ever known. I was 10 or 11 years old when she started having very candid conversations with me about life, sex, race, saving money, and the importance of character.

  • LuvMyBrownSkin?

    When I was younger my blonde white friend would steal left and right without being watched at.the mall because they were too busy watching me. Their loss.

  • LuvMyBrownSkin?

    Love it!

  • Auditor

    You know it

  • Auditor

    Hell I am…then they say I hate my own people. Shiiit if you doing wrong you doing wrong and need to be held accountable. Not giving yo ass a pass just cause you a fellow negra.

  • Auditor

    Um what you look like? *squints*

  • MzFutureLCSW

    With college students being threatenef with death by racists, people STILL have the audacity to say Blacks are over reacting.
    #alllivesmatter
    Ya heard abt Howard, right?
    Death threats.

  • MzFutureLCSW

    Exactly.

  • 1/8

    Let’s just say, a few days ago, I was looking at my baby pictures and realized Tamera Mowry-Housley’s son could be my child. LMAO!

  • DaughterOfaQueen

    I remember in middle school the neighborhood store had a handwritten sign on the door that clearly stated “only 2 students at a time” ?
    You had to wait in line…funny how I didn’t see a problem with that?

  • 1/8

    There used to be a store on the south side of Chicago, near 64th and Stoney Island, that had a similar sign on their door. Eventually, the store owner remodeled it… forcing his customers to order their items through a bullet proof window! LMAO! ?

  • Auditor

    Yea the 7/11 around the corner from my grandma’s house had the same sign up when I was a kid.

  • Auditor

    O ok, thanks for the visual! lol

  • Li

    It’s Australia, they do things differently.

  • Trey

    Its true though…..people want to be PC, but these kids like to steal….at the same time….apple need to put chords on the demo products..but they wont do that

  • Trey

    Its true though…..people want to be PC, but these kids like to steal….at the same time….apple need to put chords on the demo products..but they wont do that

  • Junkanoo

    Her an lisa Ray need professional stylists they look so tacky %99 of the time

  • Junkanoo

    Her an lisa Ray need professional stylists they look so tacky %99 of the time

  • suganspice68

    I am glad that store owner had the guts to tell those white kids who were stealing to get out of his store,white thieves been getting away with stealing for years.

  • suganspice68

    I am glad that store owner had the guts to tell those white kids who were stealing to get out of his store,white thieves been getting away with stealing for years.

  • Yoni

    So you saying she a hoe? You da help? LOL j/k

  • Yoni

    So you saying she a hoe? You da help? LOL j/k

  • Yoni

    Just ‘cuz you the same skin, don’t make you the same kin. LOL

  • Yoni

    Just ‘cuz you the same skin, don’t make you the same kin. LOL

  • ~~eb

    I have a MBP and REALLY wanted an iMac just because, but now I have to side eye Apple.

  • ~~eb

    I have a MBP and REALLY wanted an iMac just because, but now I have to side eye Apple.

  • Auditor

    O I agree…this man told me that and I had to think about it for a sec…I was like true, true

  • Futuredocdonte

    They point out that stores right here in the U.S. limit students from entering the store in groups due to problems with stealing.
    —–
    It’s one thing to say “two at a time and leave your book bag at the front” hell… They do that at EVERY gas station near a school. But to say you’re not welcome because “it’s possible that you may steal”… It’s possible that anyone may steal, but because you profiled based upon race, makes you a racist… Get it Apple??? ((As I text mad as hell from my iPhone 6 ?))

  • Enoughsaid2020

    They apologize because they were caught. This happens alot, expecially in the US. SMH!

  • NYTimes#1Bestseller

    Lol ha. Everytime I’m in beauty world purchasing my drawstring ponytails they looking me dead in my face like I’m gonna steal something

  • NYTimes#1Bestseller

    Yeppp

  • NYTimes#1Bestseller

    Like remember the wayans brothers movie “don’t be a menace to society while drinking your juice in the hood”? There was a part in the movie where the store owner was so worried about I think his name was q-dogg stealing, that they didn’t even notice the professional white harry potter looking dude was carrying them out. Then the owner managed to say ” sir, I think you dropped something “. That’s real life though

  • HollywoodHotMouth

    I love how everything includes “sexual orientation” like Apple would kick out two rich gay white guys.

  • HollywoodHotMouth

    I love how everything includes “sexual orientation” like Apple would kick out two rich gay white guys.

  • Zizzle

    That story sounds white-washed, like the way a racial apologist would spin it.

  • ?Patty Kakes?

    That is why I will not ever buy anything apple. I’ve heard about that happening far to many times. Fuucck apple and Steve Jobs too???

  • Liah

    RIGHT!!!….LOL!!

  • Low E. {CIRCA 1908}

    THE CRAZY THING IS…(AND I ONLY KNOW BECAUSE I APPLIED TO WORK ONCE) EVERYTHING IN THAT CAMP IS NAILED DOWN JUST LIKE AT THE WIRELESS STORES. THEY KEEP IT IN THE BACK…THEY STEALING DISPLAYS??

  • ?Patty Kakes?

    Pahahahahaaa….hurry up and buy???

  • TooMunch

    Where’s the vid?

  • NYTimes#1Bestseller

    Lol right

  • T3

    I will get them together in a heartbeat. Had to let one know that I don’t have to steal and that my money spends everywhere. I let her know I came there because it was convenient. Don’t get it twisted. Do not follow me in this store. I can’t stand that ish!

  • NYTimes#1Bestseller

    Lol iktr. I just laugh about it because its funny how they break their necks thinking you’re gonna steal something

  • lil goodie

    Please remember..you pay there rent..water bill..light bill.. Send their kids to private schools to become lawyers and doctors…… The power that we have as a minority is sooo under used…. Take the time you and 10friends….and protest the treatment….. Your money is making them richer… It easy for us to just shop else where..but that’s not shoeing our kids a better way… I did it in my city…damn Koreans shaped up quick!!!!!!!

  • NYTimes#1Bestseller

    I will ponder on that a bit. Good reflection. Thank you

  • TheRealLee

    People shoplift all the time, but it’s not just one demographic that does it. Anyone in business should know that. Why didn’t they.

  • dancemomtoo131

    why do you continue to purchase from them? The black dollar is powerful.

  • dancemomtoo131

    Well Said!!!!! Thanks

  • Traceyindamiddle

    Find a black owned or African owned shop worked for me!!! I stop giving them that power over me and my $$ and I let them new news know dont f’me ova I take it back just like I gave it!! Hell I can rock my fro ala natural if I want too or ala natural curls

  • Traceyindamiddle

    OK the white kids in TX be wiling out like that too…My freinds son almost got in triuble behind his white friend and they all theought it was the black kid…after all was said an done he was the one that walked away not wanting no mess!!

  • 1/8

    LMAO!

  • Varnell Hill

    Another insincere apology to keep the public happy. I stopped supporting businesses that don’t respect my dollar in 2007. There are always other options to get what you need. Look who Apple hires, certainly not us. Silicon Valley has already caught the attention of Government watchdogs asking for more hiring of minorities and women. They have responded by hiring more women, but not minorities. It’s an arrogance and a “certain image” they want to maintain.

  • NYTimes#1Bestseller

    Yes it is, they sell the best drawstrings in town, that’s y