A Brazilian group with deep pockets is giving Facebook and Twitter racists a taste of their own medicine. The unknown philanthropists are getting back at racists by posting their Facebook comments on Billboards near their homes.
According to Yahoo Finance, the campaign, "Virtual racism, real consequences," uses the location tags from social media posts to find the location where the racists live. The group then buys billboards in the racist's general neighborhood.
The group's goal is to force bigots to face their own prejudice and hate.
In one billboard, the group posted a tweet that roughly translates to "I got home stinking of black people."
The campaign was created after Brazilian journalist Maria Julia Coutinho was targeted by racists on Facebook. Coutinho is the first weather newscaster of African heritage on prime time TV.
The racist comments began after another news site commended Coutinho for correcting another news anchor on the air.
The group explained why they blur faces and usernames to conceal the offenders' identities.
"We omit names and faces of the authors because we have no intention of exposing anyone. We just want to educate people so that in future they think about the consequences before posting racist comments," the group said.