Jay Z

Rap mogul Jay Z refused to promote his fragrance, Gold Jay Z, so says a $18 million lawsuit filed against him.

Jay Z, whose real name is Shawn Carter, refused to make appearances to promote the Gold Jay Z toilet water after pocketing $2 million, says the licensing company that filed the lawsuit.

“Sales of Gold Jay Z have declined considerably because of Jay Z’s and his teams lack of interest in supporting and promoting his own brand,” according to the lawsuit filed by Perfumania Holdings Inc.

Despite the lack of promotion, Gold Jay Z outsold other fragrances in its class, including David Beckham‘s aftershave brand in 2014.

Perfumania Holdings Inc. complained bitterly that sales declined from a projected $35 million to just $6.1 million because Jay Z was too busy promoting other projects.

According to court documents obtained by The NY Post's Page Six, "Jay Z refused to appear on a popular morning talk show, and turned down a cover story for Women’s Wear Daily, among other scheduled events.

The 47-year-old father of 2 even rejected 5 mockups for 18-carat gold bottle caps designed by Jacob the Jeweler for a consumer contest.

The lawsuit claims Jay Z ruined “the emerging brand… all the while collecting a handsome guaranteed minimum royalty as well as Perfumania common stock."

  • http://www.sandrarose.com Django the God

    They made 6 mil off of 2 mil. What they complaining about?

  • PettyEyezPrime

    DEAD at Toilet water. Shawn too busy for his own self.

  • SugarFoot a.k.a Ty

    Sandra did you photoshop that pic :shrug: *grabs glasses and turns screen left*

  • harley_quinn2.0

    Ok! His chest area looks odd.

  • http://www.sandrarose.com Django the God

    Puffy

  • i troll it like i see it

    "Toilet water?" Welp, I'm dead for the day!

  • harley_quinn2.0

    Yeah like he's sucking in his gut

  • BLACK LOVE

    I bought that wack gold Cologne it's like water for real it was gone in no time I can't blame jigga for backing out on the deal..now I need macys to refund my 70 bucks

  • http://www.sandrarose.com Django the God

    That's why Mayweather said take equity in the company, don't take a check.

    50 laid the blueprint with Vitamin Water.

  • jeniefrumdabloc™

    .....

  • SugarFoot a.k.a Ty

    chest, arms, back arch lmao

  • jeniefrumdabloc™

    Toilet water .. lawd ..... still reading

  • http://www.sandrarose.com Django the God

    His name was Robert Paulson. His name was Robert Paulson."

  • jeniefrumdabloc™

    Well seems justified ...

  • PettyEyezPrime

    He back to 2 kids? ? I thought Bey was pregnant. Shouldn't it be soon to be father of 3 ??

  • 88

    If he was only paid $2 mil and they expected to make $35 mil they were scamming him from the get go.

  • 88

    white ppl greedy asf.

  • lele

    It doesn't say their profits were six million; the article says their sales were 6 million. After fees and other expenses, they may have actually lost money, which can explain why they are so bitter

  • http://www.sandrarose.com Django the God

    I understand.

    Having Jay endorse your products shouldn't eliminate business risk though.

    He should endorse another fragrance and shyt on them like he did Cristal.

  • Buttercup

    Jigga surely has been going hard on chest day. Hopefully, he goes equally as hard on leg day.

  • harley_quinn2.0

    So are they dropping Bey's album before Rhi Rhi? Cuz that's the only thing I got from this write up.

  • Nataliegaye

    Father of 2....lol

  • Allergic to Omega Men

    Who's this forty-something year old lesbo?

  • A.P. Millz-CT

    Wait, The 47-year-old father of 2? LOL Sandra you a mess.

  • PettyEyezPrime

    Off topic: They done even made the x-files gay. Mulder was bout to get blown away ?Why? Why was that relevant to the plot? NOW back to your regularly scheduled program.

  • jeniefrumdabloc™

    Say whet chile ..... I thought it hasn't premiered yet ... where you see this ???

  • 1/8

    He wasn't scammed. The 2 million Jay-Z received was his guaranteed, minimum royalty. Jay-Z would have received more royalty checks as the perfume sales increased.

  • SugarFoot a.k.a Ty

    it premiered already!?!?! :pc: how did I miss X Files

  • Buttercup

    I thought the second episode premiered this week. I have a FB friend that is the biggest X Files fan ever, so she keeps everyone up to date.

  • Carmen Harrison Johnson

    #TOILETWATER
    LOL!!!!

  • PettyEyezPrime

    2 part/day premiere. Sunday and last night.

  • jeniefrumdabloc™

    This fool is going to learn not to do a chat in email with me ... I can not stand that shyt especially with this sneaky one ugh

  • Wuts got Petty Davis Eyes..

    Jay-Z looking tittilicious... moobs mother natures revenge...

  • jeniefrumdabloc™

    Lawd damn I missed the first part ... why I thought it premiered in Feb ...

  • Buttercup

    Why you don't like the gchat, Jenie?

  • jeniefrumdabloc™

    With this one .... nah ..... I need him to send me an email ... for documentation purposes

  • Wuts got Petty Davis Eyes..

    Chile they making gay normal and The Devil friendly..you seen the new show Lucifer?

  • Wuts got Petty Davis Eyes..

    looks like hard titties...

  • Buttercup

    LOL. I can understand that. My homie does compliance here, and she said that she knows all the office gossip, because she monitors email, gchat, hipchat, etc.

  • MISSMEWITDATBULL

    Mannnnnn, they got billboards all over LA for that one. Back in my "industry" days, I used to joke "the devil lives at Fox" - hated going to that studio. Lo and behold, Lucifer is a Fox show.

  • jeniefrumdabloc™

    I keep things formal with these folks ..... I ain't got time for the mess ya feel me ..... run me an email

  • 1/8

    I'm going to hold a celebrity business webinar. My fee is $1 million dollars per person, which sounds steep, until you consider the millions celebrities pay in settlements, due to failed business ventures.

    In 2008, Prince was ordered to pay a perfume company 4 million dollars after he refused to promote his fragrance, as well. If Symbolina had taken my course, his bank account would only be 1 mil lighter, instead of 4! ?

  • Wuts got Petty Davis Eyes..

    OOHHH shhyyyt.. its performance evaluation time..soo yall ain't gone see me for a while..I got to look like a shining example of an employee until after review and my potential raise...

  • PettyEyezPrime

    Not yet, in a few. They have a show coming out called Damien I think on Syfy? Let me be equal opportunity. Gay or straight needs a REASON to kiss, fugg and anything else ONLY when it fits in the PLOT. I was like wait, what, why while watching it.

  • Just Keya

    If it was in the contract to promote and he refused, then he needs to pay up. Period.

  • Wuts got Petty Davis Eyes..

    yep... the devil is a sly sly FOX lol his new and everything.. so you may have been right all along..

  • jeniefrumdabloc™

    Pretty much .... seems justified to me ...

  • PettyEyezPrime

    Should be on demand.

  • Readytochokemothernatureonout

    Absolutely

  • Readytochokemothernatureonout

    I was surprised to see he had one in stores during the holiday season. Pay up if you didn't honor the contract.

  • Just Keya

    Right. If you know you did not want to do that part then you should of had it taken out of the contract, or yall could of figured out something else. But he knew he had to, and said f it. smdh. I hope the courts make him pay up every dime and the lawyer and court cost.

  • Wuts got Petty Davis Eyes..

    I hate when it seems forced into anything. Period. Its like a bad c movie on LOGO or something.. just plot plot..gay sex..plot plot.. At least on LOGO you expect it. they just throw it out the closet on some shows and fug you up..LOL

  • PettyEyezPrime

    Get your coinT.

  • Readytochokemothernatureonout

    New post

  • jeniefrumdabloc™

    I need that guy in my life rofl ..... One of the groups I'm in on FB really into it too ... but I haven't been really logged in on FB to really see ... and my FB App on my phone stopped working too lololol

  • jeniefrumdabloc™

    taking on too much I guess either way ... they have every right to this suit unless there are some things that have been left out in this story lolol

  • PettyEyezPrime

    I wasn't ready. Without giving too much away... Mulder went to talk to a guy about case. Wanted to talk in private because of open setting. They go private and BOOM almost blown away. Like why? Sad that talk is code for THAT!

  • Buttercup

    She was OBSESSED. Her entire room was covered in X Files posters. Y'all would really hit it off, because y'all watch a lot of the same shows.

  • Wuts got Petty Davis Eyes..

    OH shyyt.. this dude just stood up in our meeting and said he don't agree that he should put on HIS evaluation that he needs improvement on ANYTHING..he does his shyt to the letter..YT people be crackin me up im like this right now in the back of the room

  • Baron

    I heard that (s)hit smell like week old urine with a tickle of citrus and musk.

  • Wuts got Petty Davis Eyes..

    WUUUUTTTT!!!

  • Sheyonce

    U must have missed the "father of 2" comment lol. Oh the shade...

  • Sheyonce

    right!

  • Canary Red™

    Sandra could have said "Eau de toilette" instead of toilet water! LOL Although they both mean the same!

  • CJ413

    Jay Z always look so damn awkward in pics

  • Sexy CJ

    Rap mogul Jay Z refused to promote his fragrance. Jay Z, whose real name is Shawn Carter, refused to make appearances to promote the Gold Jay Z toilet water after pocketing $2 million.

    “Sales of Gold Jay Z have declined considerably because of Jay Z’s and his teams lack of interest in supporting and promoting his own brand"..........

  • SameoleJ

    Why they think people was gonna run out and by his "scent"? They gambled and lost........isn't he the King of Failed Business Endeavors? Yeah, that was a good bet!! (Insert heavy sarcasm)

  • Renee Bee

    Thanks for telling me. I will pass. Dang!

  • SameoleJ

    Shouldn't they have paid those fees off the top? Usually that is budgeted and since he didn't do the promotion that they budgeted for, they kept some of that money. So in a sense, the 6MIL was profit.....if they had business sense and didn't do things on credit and the promise to pay after they made the money.

  • Mister Fantastic

    I guess the smell of weed, drank, and Benson and Hedges menthol does not translate well to the discerning consumer of taste?

  • SameoleJ

    Having Shawn wouldn't guarantee a profit, so they really took a gamble.

  • Amel

    haha I did miss that. Hilarious!

  • SameoleJ

    Lucifer came on yesterday.....I kindly turned the channel.

  • Smartypants

    Was gonna buy this for hubs after seeing the cologne, but decided against it. At our next outing, he took a whiff and declared he didn't like it anyway. Take that, Jay-Z!

  • SameoleJ

    Weeeell, I gave myself all 4's on one. My co-workers (they had been there for years), were like oh they only give out a 2 or a 3. nobody has gotten a 4. I said, This is my self eval, so I am putting what I think I am and now that I think about it....let me add some 5's!! And told them, they need to tell me why I am NOT what I think I am. End result, I got a 4.80 on my evaluation and was only at the company for not even a year!! TUH!!

  • SameoleJ

    Apparently Jay took a whiff and said Heyul to the NO!! too.

  • SameoleJ

    That 2MIL was just for using his name.

  • LibraGirlonly

    Thank you. I'm sure there is a good reason why he didn't promote it.

  • SameoleJ

    Jay face like......Did y'all smell that shiat?! Yeah, um no Imma pass on the promo.

  • LibraGirlonly

    It could be that he found out the company was full of sh$$t. Team J all the way.

  • Sexy CJ

    ..............

  • 1/8

    Basically, yes.

  • bran

    He has lady like extremities.

  • Sexy CJ

    Despite the lack of promotion, Gold Jay Z outsold other fragrances in its class, including David Beckham‘s aftershave brand in 2014...........

  • Mel

    Is Tidal still functioning ? I'm assuming these celebs they had on stage backing them quietly jumped ship

  • MsVAllDay

    Father of 2!!! Oh Sandy how you bring me joy!

  • Wuts got Petty Davis Eyes..

    True they rate you slightly higher or lower than what you value yourself I always say excellent on most of mine with a few satisfactory. I never EVER put needs improvement. chile...my boss agree and check off..

  • SameoleJ

    And there you go!!

  • Fendi

    Some men just look like they smell good. Jay-Z isn't one of those men, IMHO. He looks like he smells like Fritos and blunt residue.

  • http://www.sandrarose.com Django the God

    Haha no comment.

  • lele

    The original budget was based off of sales of 35 mill and him endorsing the product though, so they more than likely lost money.

  • LibraGirlonly

    I still subscribe.

  • PettyEyezPrime

    I didn't finish the second episode so it may have been that short part but it was A LOT.

  • Renee Bee

    I CAN'T with the New Era Gay Agenda on just about every channel. It has ruined many shows for me. I truly loved X-Files. Sigh.
    I guess I will continue with YouTube shows.

  • PettyEyezPrime

    Me too. Going to YT now to watch while I do dishes.

  • BRING THE PAYNE

    YOU TOO MUCH CJ!!!!????

  • Loyal Lifestyle

    IJS how Jay Z look so broke in this pic but has more money than the rich (forget average). Sometimes broke looking people have the most money aND the ones that stay showing off (financially) are forever broke compared to the rich.

  • Greg: Less hate, more love.

    LOL..smh

  • MUNCHOSGIRL

    Word is he always smells exceptionally good, so I read anyway.

  • Meme81

    Okay, 1 - who wants to smell like Jay? 2- He's essentially being sued by himself. That's hard to do. Billy Ocean rockin' Jimmy tonight -Carribean Queen!!

  • Fendi

    Really?!. He has long coin, so I hope he smells good. He just doesn't look particularly well-kempt, IMO.

  • eljjai

    Acutally a lot of companies develop their product on credit and then pay the dues when they make the money. It's the most common way. So it is quite possible that 6 mil went into paying production bills and they were not able to "break even" so to speak on the product.

  • eljjai

    He's becoming barrel chested with age like a bird. It will go with his chicken legs and sparrow arms.

  • eljjai

    yeah...

  • eljjai

    If Bey was really pregnant errtime she sed she was she'd have twenty-leven kids.

  • eljjai

    who wants to smell like a dromedary?

  • Concerned

    Sandra isn't it father of 3?

  • SameoleJ

    Are you sure it was based off of 35MIL and not 6MIL?

  • SameoleJ

    Not a very sound plan, but you are correct companies do it and either break even or go under, some do make a profit.

  • SameoleJ

    Personally, I would bank on a scent from Puffy (who I really don't like) before I banked on one from Shawn. Bet EH

  • Fendi

    Same! Puffy looks like he smells divine. Once upon a time, Puffy even looked like his dick was moisturized - like he used Crème De La Mer on his penis every night before he went to bed (pre-him growing hips).

    I want a man with an exquisite penis. I want that joint to be moisturized, veiny with a mushroom head and thicker than a frappuccino with extra ice that's blended well.

    TMI. Sorry.

  • SameoleJ

    I just spit out my dayum caramel macchiato!! Yes, I had to tell you what it was, because it was so good and you just made me waste a nice gulp!! LMBO

  • Fendi

    Awwww, damn! I'm sorry. I love a good cup of coffee, so my condolences for your loss. ?

    I'm going to find my chill, along with a man who wouldn't mind me moisturizing his ?. Happy Jay-Z day!

  • SameoleJ

    I excessively used my "No Chill" button last week, so I have to be mindful.....it is like data usage, at the end of the month you tend to watch it closely!! LOL

  • lele

    Well usually businesses have an end goal in mind, but it's still a gamble. You take your idea, invest, and hope for the best. Sometimes you win sometimes you lose. In this case, they projected sales of 35 mill based on the advertisement and promotion of Jay Z, and they lost when he took his 2 million and dipped. So I could see them actually losing money if they paid him 2 million off top and still had to pay for distribution, product, and salaries

  • Sincerity7

    Hell - all he needs to do is mention it in a rap song and these feeble minded consumers will run right out and grab a bottle or 2.

  • Fendi

    Maybe I need to cop that "unlimited chill." Much like MY data usage, it is unlimited, but it is still slow to work. Lol

  • ?Patty Kakes?

    I don't like him no more. He's not the same reasonable doubt Jay z. He's getting just what he deserve.