Jonathan Goldsmith

Dos Equis is replacing the most interesting man in the world.

Heineken USA is retiring actor Jonathan Goldsmith whose iconic commercials nearly tripled sales of Dos Equis beer.

In the 'Most Interesting Man in the World' beer campaign, Goldsmith, 77, played a debonair adventurer and globe-trotting playboy with a reputation for achieving the unachievable.

The advertising campaign was popular not only for Goldsmith's unrealistic macho man exploits, but also for the narrator's outrageous statements.

Some of the narrator's claims include:

  • He gave his own father "the talk."
  • Mosquitos refuse to bite him out of respect
  • His business card says simply "I'll call you"
  • He was given the lifetime achievement award - twice
  • His passport requires no photograph
  • When he drives a new car off the lot, it increases in value


  • In Goldsmith's final ad, the narrator says, "His only regret, is not knowing what regret feels like."

    Goldsmith's replacement has not been announced yet.

    • Yoni

      He was interesting.

    • Yoni

      He was interesting.

    • LeBrick James

      He made them a whole lot of money. I hope they know what they're doing replacing him.

    • LeBrick James

      He made them a whole lot of money. I hope they know what they're doing replacing him.

    • SameoleJ

      Mosquitos refuse to bite him out of respect - He will never have to worry about ZIKA

    • SameoleJ

      Mosquitos refuse to bite him out of respect - He will never have to worry about ZIKA

    • Wuts got Petty Davis Eyes..

      My ex use to do modeling and he was one who did most interesting man locally for Dos Equis...

    • LeBrick James

      "He once taught a German shepherd how to bark ...in Spanish"

    • Wuts got Petty Davis Eyes..

      My ex use to do modeling and he was one who did most interesting man locally for Dos Equis...

    • LeBrick James

      "He once taught a German shepherd how to bark ...in Spanish"

    • LeBrick James

      "Panhandlers give him money."

      “Once he ran a marathon because it was "on the way"”

      “The police often question him, just because they find him interesting”

    • LeBrick James

      "Panhandlers give him money."

      “Once he ran a marathon because it was "on the way"”

      “The police often question him, just because they find him interesting”

    • Jusstlookn

      Every time I saw this merical I ran to fridge.

      Just messing

    • MotherOfDragons, GetOffMyENuts

      I gave my own father the talk back in 2002 when I had just had my first child and that old hoe told me he was being sued by some thot over paternity and child support.

    • Jusstlookn

      Every time I saw this merical I ran to fridge.

      Just messing

    • Jusstlookn

      Lmao

    • MotherOfDragons, GetOffMyENuts

      I gave my own father the talk back in 2002 when I had just had my first child and that old hoe told me he was being sued by some thot over paternity and child support.

    • Jusstlookn

      Lmao

    • millz

      Stay thirsty my friends

    • Wuts got Petty Davis Eyes..

      Those saying kinda reminded me of those old Chuck Norris sayings like Death had a near chuck experience.. When Chuck slice onions... they cry.. Chuck Norris has a grizzly bear rug in his room...its not dead..its just afraid to move... Chuck was once on American Idol and won..using sign language..

    • millz

      Stay thirsty my friends

    • Wuts got Petty Davis Eyes..

      Those saying kinda reminded me of those old Chuck Norris sayings like Death had a near chuck experience.. When Chuck slice onions... they cry.. Chuck Norris has a grizzly bear rug in his room...its not dead..its just afraid to move... Chuck was once on American Idol and won..using sign language..

    • millz

      Stay thirsty my friends... My son mimicked him all the time

    • millz

      Stay thirsty my friends... My son mimicked him all the time

    • SpillyNillie

      "Men, if you can't control your woman, then you've found a good one."

      What a wise man!

    • Put some Respeck on B.Sweet

      Was the baby his? Is said baby now at the Thanksgiving and Christmas dinners?

    • ATL White Guy

      Yes I love a woman who ain't afraid to speak her mind. That's a lot sexier than "what ever you want honey."

    • MotherOfDragons, GetOffMyENuts

      No. The old man whore dodged that bullet.

    • LeBrick James

      That's pretty basic stuff though. I've always felt that way.
      It's a shame that some men have to be told that.

    • Put some Respeck on B.Sweet

      Any new siblings since then? Yes, I'm being nosey because it's more interesting than the post up top.

    • Put some Respeck on B.Sweet

      I think most men do they just don't want to admit it. My friend claimed he wanted the one who would just follow his lead until he met the one who wouldn't. He's in love with her... dumped his doormat asap.

    • LeBrick James

      Slightly off topic... I cant believe Chuck Norris turns 76 today.

      He doesn't look his age at all.

    • MotherOfDragons, GetOffMyENuts

      ??? no thank God. He's 72 now, he better not have any more. I'll do like Beyonce does with her father's extras and be Ray Charles to the kid ???

    • Auditor

      Damn my coworkers husband's daddy (yea sounds bad) just had a new brother. Her husband is damn near 40...

      She says with a meth head *shrugs*

    • Auditor

      I would too...let some other half siblings pop up on my ass...I don't know you cause you didn't come out MY momma's puss...

    • Put some Respeck on B.Sweet

      His swimmers still swimming so look at this way, your baby may have an aunt/uncle to play with. lol.

    • Put some Respeck on B.Sweet

      If you have a 40 year old child... you ain't got NO business with a newborn.

    • SpillyNillie

      Men generally like control and can't stand to relinquish it. I think control is a two-way street and should be shared between parties...

    • Yoni

      My brother had a baby at 50.

    • SameoleJ

      So you ain't giving her the time of the day, huhn?

    • SpillyNillie

      As most men should. A woman who speaks her mind and can lead as much as a man shouldn't be seen as a threat. She should be seen as a valuable asset.

    • SameoleJ

      Baby Daddy #1, has a 4 year old son and 4 year old grandson.
      and my stepsisters were baby sat by my daughter.

      Oh and my daughter passed her baby stuff down to her aunt- here daddy was 18, but his momma was determined to have a daughter.

    • Auditor

      I can't see how folks just "start over"...I wanna retire in peace

    • Auditor

      Exactly TWO leaders in case some ish go down and one can't handle the situation

    • SpillyNillie

      Met a 58 year old man in the club (I was 21); he was trying to spit game...ninja had a 8 month old! His oldest child was like 38 and the baby mama was younger than 38. He definitely had a thang for that "fresh" meat...

    • SameoleJ

      And look to each other's strengths. If you are the budget guru, Imma let you handle the money, etc.

    • MotherOfDragons, GetOffMyENuts

      ?? see you are nice. My kids would not be babysitting their aunt/uncle.

    • SameoleJ

      MY kids stepmother is 8 -10 years older than my daughter. The daddy said, You don't have to call her Ms. So and So.......My daughter replied, Oh I wasn't she could be my big sister.

      When grandkids came, Ms. So and So was like, I am not old enough to be a grandparent.....well when you mess with a man with kids almost your age......you don't have that choice.

    • SpillyNillie

      OT: So Keyshia Cole stalking Lil Bow Wow?

    • SameoleJ

      She was paid and that was her teenage years hustle.So, I didn't mind!!

    • SpillyNillie

      She sound like Joseline...had that grandbaby calling her auntie! LOL

    • SameoleJ

      The kids call her GiGi. I came up with it cause BISH you ARE A GRANDMOMMA!! DEAL!!

    • Vonn

      I would have the grands call her Grammy, I would call her Grammy too...every time I see her.

    • SameoleJ

      I have them call her GiGI!! CTHU

    • Auditor

      She seems like the type...

    • Vonn

      Grammy sounds more elderly. "Say hi to Grammy, give Grammy a hug." That would be my entertainment.

    • Let Your Soul Glow

      Yep! She caught a case beating a chick over Birdman (Bleh!) so I can believe she was egg a dude's car. That's actually a step up for her.

    • SameoleJ

      1) He lives vicariously through himself.
      2) He once had an awkward moment, just to see how it feels.
      3) His beard alone has experienced more than a lesser man’s entire body.
      4) When it is raining, it is because he is thinking of something sad.
      5) His shirts never wrinkle.
      6) He is left-handed and right-handed.
      7) If he were to mail a letter without postage, it would still get there.
      8) Once while sailing around the world, he discovered a short cut.
      9) His blood smells like cologne.
      10) On every continent in the world, there is a sandwich named after him. His hands feel like rich brown suede.
      11) Cuba imports cigars from him.
      12) In museums, he is allowed to touch the art.
      13) If he were to punch you in the face, you would have to fight off the urge to thank him.
      15) He is fluent in all languages, including three that he only speaks.
      16) He tips an astonishing 100%.

      I tip my hat off to the people who came up with these quotes.

    • SameoleJ

      GiGI mortifies her, cause that was her Grandmother's name!! I know, so dayum mean!!

    • Vonn

      She better save those eggs, she may need to eat them in the near future.

    • Renee26

      My father had his youngest at 58...now he's 76 and has a 23yr old girlfriend...she better not end up pregnant!

    • ATL White Guy

      I definitely can't give no laid back, missionary position, what ever you want honey type of woman any time. Give me a side look stank eye given lady with a riding crop in one hand with the style of Pam Grier and some red boots that go over her knees saying 'what the fuck you want??" any day. oops..probably more info than you needed but got caught up in my feelins there.

    • Empress

      I know a lady over 60 I asked her why she broke up with her gentleman friend and she replied, "Too much Baby momma drama." I fell out. LOL

    • E Love

      I have that as my tagline on my FB page. Love it!

    • E Love

      “Once he ran a marathon because it was "on the way"”
      ******************************
      Thumbs up!

    • CaliYoruba

      Dang, whatcho' Daddy working with? LOL

    • Amel

      NO! I love him.

    • Auditor

      Exactly... SS check must be doing something...or he pulls slow ones lol

    • Jahnée Gill Mr.Eddie Murphy

      I actually know someone that can do #6.

    • Sucker Free

      "I dont go to strip clubs often, but when i do the strippers throw money at me"

    • http://totallifechanges.com/PurTEA VanillaCaramel2shotsExpresso

      He said he made 1 million a year for five days work! ??? Hope they made the right move too...

    • Sucker Free

      I dunno...i kinda got baby fever with one grown daughter and a 16 year old...i want a son

      My friends who just had kids at 40 are like dont do it!

    • Sucker Free

      I love a man with a beard or goatee with that salt and pepper...MEOW

    • http://worldstarhiphop.com/ The Dutchess

      I'm not into old dudes but this dude he could get it bish

    • 80sChild

      Haha I love all of these especially 1, 2 and 8!

    • http://www.facebook.com/lisa.daniels.7311 Lisa Daniels

      Nope, now all of their sales plummet. If it ain't broke , don't fix it.

    • http://www.facebook.com/lisa.daniels.7311 Lisa Daniels

      My father is a an old go two, but he want divorce my mama because he doesn't want to get Obama care.

    • Zizzle

      First Tony Sinclair for Tanqueray, now this guy. ... Who's next, Ronald McDonald?

    • Auditor

      Nope couldn't imagine...my granny had her last one at 47.

    • Zizzle

      #7 can be done, too. Just switch the addresses if it's nearby.

    • Guest who

      Lol!

    • Guest who

      They need to keep that ad campaign though cause it's hilarious. They might just replace the guy to someone younger.

    • Guest who

      Another good one is his mother has a tattoo called son

    • http://www.swedishsoul.com Christina Duphorn Zehnder

      gonna miss him..

    • free

      the mosquitos don't bite out of respect just kills me though lol. maannn, they need to just re-run these oldies and keep it going.

    • WetPntees

      I think he is sooo handsome for his age...

    • WetPntees

      Yassss!

    • WetPntees

      Hollering.............

    • WetPntees

      LMAO... I just watched one where they said "He once parallel parked a train" I am dying inside...

    • T3

      Yaaaassss!!! He can get it. My attention that is ???

    • T3

      Agreed! I mean really, why?!?!???

    • Lolalao

      Major mistake! He's great in those commercials :)

    • Yoni

      ....and dark(er) skin. #pantypuddin'

    • Yoni

      Damn Daddy. How YOU feel about that? Does she keep house? Does your daddy have money that she's trying to get at? Is she ugly? Homely? Got a lot of kids? Or is she young and already got a pair of boobs, but need a butt to match? Bitch at'em for a reason. Trust.

    • Renee26

      I don't like it but it's his life. Ever since he divorced my stepmom he's had a few young junkies as gf...this one appears like she's not on drugs but she's fat with low self esteem (he likes to control). My dad does have some coins, so I can only assume that's why these young girls are attracted to him.

    • Yoni

      Oh, well they'll be just fine. LOL

    • wayoli

      Jonathan is hella sexy, I don't know if he should be replaced. I can't wait to see who they bring up next.

    • wayoli

      my uncle 69, now wants another baby. He was too busy in the streets that he didn't do much raising of the 3 boys he had but now at 69 he feels he will do right. Selfish then and still selfish now, he just wants to lock down his younger gf....