Twitter responded to critic’s calls for diversity in the boardroom by appointing Black television Entertainment (BET)’s Chief Executive Officer Debra Lee to its board of directors. Lee, 60, is both black and a female. Her appointment helps Twitter kill 2 birds with one stone.
“Thrilled to be joining the @twitter board,” Lee announced in a tweet on Monday. “It’s transformed the media and the world like few other things in history (and continues to)!!” Former Google executive Omid Kordestani, who is Twitter’s executive director, also tweeted, welcoming Lee.
The move comes as Twitter’s black members abandon the social media network for the more user friendly photo editing and networking site Instagram.com.
Forbes.com — Twitter has had a rocky start to the year, recently losing nearly half of its top executives and repeatedly getting push back from users resistant to proposed product changes. And once again, user growth in the latest quarter was sluggish. Excluding “SMS fast followers,” or users who access Twitter via feature phones, monthly active users increased by just 3% year-over-year to 310 million in the first quarter, from 305 million in the prior period.
Thanks to loyal reader Django for the tip.