Tiffany & Co. rarely creates advertising and marketing campaigns around celebrities. The high end luxury brand recently tapped actresses Lupita Nyong’o and Elle Fanning to star in a new print and digital advertising campaign.
It is the first time that Tiffany's, best known for the movie and song "Breakfast at Tiffany's", has ever used celebrities in a marketing campaign.
The minimal print ads, photographed by David Sims, shows Nyong'o posing in front of the easily recognizable Tiffany blue backdrop, along with the slogan, "Some style is legendary."
Fashionista.com explains that Tiffany & Co. is facing financial hardship and falling stock prices, probably due to the absurdly high costs of the company's signature jewelry pieces.
Fashionista.com -- In an effort to shake off some of the dust from its image and appeal to a younger demographic (those valuable #millennials!), Tiffany & Co. tapped Grace Coddington back in April to make over its campaigns. While her first one isn't a huge departure for the brand, it is different: Coddington cast models Natalie Westling and Christy Turlington alongside actresses Lupita Nyong'o and Elle Fanning, marking the first time celebrities have starred in a Tiffany & Co. campaign.