Donald Trump is the 45th president of these United States, and there is going to be hell to pay for conservative and alternate right-wing blogs that helped elect him.
Kellogg's, the company that makes breakfast cereal and other sugary confections, has waged war against right-wing blog Breitbart.com.
The first salvo was fired when outgoing U.S. President Barack Obama blamed FOX News and the so-called "alt-right" blogs for reporting the truth about his administration, and empowering people who normally would not vote to go to the polls.
Then Kellogg's began removing their advertising from those same blogs for their roles in helping to elect Trump.
A Kellogg's spokesman said the action was taken because Breitbart.com's readers were not “aligned with our values as a company.”
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kellogg’s rep Kris Charles. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove ads from that site.”
In response, Breitbart.com called on its 45 million readership to sign a petition boycotting Kellogg's products.
So far, the petition has collected over 120,000 signatures.
By Wednesday afternoon the hashtag #DumpKelloggs was trending on Twitter.com.
Breitbart.com notes that Kellogg Co., which makes Pringles, Eggo waffles, Corn Flakes, Cocoa Krispies, Apple Jacks®, Fruit Loops™ and Frosted Flakes cereals, among others, will have no impact on the blog's revenue if they remove their ads.
Thanks to loyal reader Carrington for the tip.