Ice Cube in New York City

Ice Cube, NBPA executive Roger Mason Jr., and entertainment executive Jeff Kwatinetz hosted a press conference in New York City to officially announce the launch of the BIG3, a professional 3-on-3 basketball league featuring retired NBA players.

Ice Cube in New York City

Hopefully this league will catch on and more retired NBA players will sign up. The NBA is so dry and boring with the same 2 or 3 teams going to the NBA Finals every year.

Allen Iverson in NYC

Photos: Ivan Nikolov/WENN.com


  • Lisa daniels

    Go head Cube get that money.

  • Lisa daniels

    Go head Cube get that money.

  • jeniefrumdabloc™

    This is a good idea !

  • jeniefrumdabloc™

    This is a good idea !

  • Incog-knee-gress

    Bf JUST said other NIGHT that Iverson can come out of retirement TODAY and light someone ALIVE in the lane. Yeah Bubba Chuck. Im here for it.

  • Trey

    hmmmmm

  • Low E. TUH!

    -CUES REAL NIGGA ROLL CALL-

  • puppylove

    Sandra I thought you would be happy Lebron is winning.

  • nucynu25

    Get that shhhmoney.

  • Lisa daniels

    How old is he?

  • the guest

    Employment, esteem, and longevity for the players and exciting game options for the fans. I don’t really follow sports but I’ve read how loss of income and boredom in retirement is hard on pro athletes.

  • Lolalao

    I really like him ?

  • HIS4EVA

    Kenyon Martin is one tall glass of water! i wont even have to change my last name. https://uploads.disquscdn.com/images/03bc7e78dae5d9c6b8d6b0cca5be942db5730ed788ceee554029759f060b6984.jpg

  • Low E. TUH!

    A DAMN GOOD IDEA…THEY ALL OVERSEAS OR AT THE HOUSE OR COMMENTATING…PUT THEM LEGS BACK TO WORK AND TRY TO STAY ACTIVE!

  • Incog-knee-gress

    41.
    But Vince Carter still an active NBA player (Memphis) and HIS ass is 40 this month.

  • Lisa daniels

    I do too. Him, Snoop, Nas and Jeezy ? them

  • puppylove

    Is DFish gonna play since he gonna have to pay whoria Child support?

  • Chardonnai

    I used to wanna die for A.I. He still cute, but not the way he used to.

  • Chardonnai

    *Licks Lips*

  • Lisa daniels

    That aint bad them football players be damn near 50 and playing

  • Chardonnai

    I want him to cut them braids.

    I know some people keep the hairstyle they was poppin in for ever. I guess A.I. aint left the 2000’s yet.

  • Hugga Bunch

    Much respect to Ice Cube, that man continues to evolve like nobody’s business! And if you haven’t seen Allen’s documentary on Netflix, check it out! That man is/was intriguing.

  • CaliVirgo

    Ot..yall ever go into the bathroom after one of your coworkers and it makes you look at a bish different like bish did you not take a fukin shower this morning..fukin gross

  • CaliVirgo
  • Gamer?? Chick

    Nice idea I think I’ll check it out.

  • You already know ?

    ??????

  • HIS4EVA

    i respect Cube’s hustle. He really made something of himsself. Lookin all professional and alert up there. Go head Boy! He wouldnt have no problem outta me.

  • HIS4EVA

    there was a “girl” @ my job that u could smell “her” funky behind from the next stall. JUST FUNK!!!

  • Chardonnai

    I caught one of my co-workers only washing ONE of her hands. And she didnt even use soap. And she’s the one thats always sick. Nasty bish.

  • Chardonnai

    She preggars?

  • surprise2012

    GREAT idea Cube.

  • surprise2012

    There are two women that work with me and they don’t wash their hands, they only use the hand sanitizing thingy on the wall. But they the 1st to bring something to a potluck and one has 2 dogs :(.

  • Capricornicy

    Where’s Shannon Brown?

  • Jussie-JustLooking4Peace

    Bootie smel like the fish market on hot sunny day. You be looking like here com the cats…looking for food.

  • Readytochokemothernatureonout

    O’shea has come a long longggggggg way and I’m proud of him.

  • Lenina Just Lenina

    That crossover and dunk on Jordan!!! Epic. Inspired others to want to be/dress like him in the League…he was the first thug w braids n tats.

  • Jussie-JustLooking4Peace

    Right is she

  • Jussie-JustLooking4Peace

    What

  • Hugga Bunch

    Absolutely!

  • MissHarlem

    I get a high when I see people doing good. Seriously makes me super happy. Good job Cube ?

  • Chardonnai

    BYE!!!!!!!!!!!!!!!!!!!!!!!
    LMAO!

  • Fendi aka Erin Blockabitch

    God bless you. I feel the same way. It’s nice to see some positivity on here today. Bonus points for you being sincere.

  • Jahnée Gill Mr.Eddie Murphy

    He couldn’t hack it with the new school players. The retired players would embarrass him even more. He’s garbage . So bad the D league told him to have a seat.

  • https://twitter.com/Chicagowise Chicagowise

    I saw the words “Ice Cube” and “3-on-3” and my imagination went wild! ?

  • Dane

    Maybe we’ll see some some real PRO ball now. I gave up on NBA years ago. Gets old watching one person lob 3’s while everyone else just runs up and down the court.

  • JustB

    I do need Iverson to get it together b4 practice starts… Cause his extracurricular is showing on his face… Js

  • Hugga Bunch

    lol!

  • Hugga Bunch

    I have always loved how intimidating Cube looks, you can tell he’s passionate.

  • MissHarlem

    Aww thanks. Blessings to you as well. ?

  • Jahnée Gill Mr.Eddie Murphy

    Uh he’s talking about having a gay three way bussy bang. Yusaf Mack style.

  • https://twitter.com/Chicagowise Chicagowise

    He’s a fine brown thang! ?

  • MistaO

    Congratulations! I will be supporting this league!!

  • nucynu25

    lmao.. go home

  • SummerBaby

    I love this! Go ahead Cube!!

  • SumthinSweeter

    Me too! I never ever watch sports events like I use to anymore compared to when I was a kid and teenager/maybe stopped around my mid-20’s. But I am looking forward to seeing this.

  • SumthinSweeter

    lol, get it together or get cut.

  • SumthinSweeter

    Finally I agree! The NBA has been dry. This will be an awesome change.

  • SummerBaby

    I love sports! My schedule doesn’t allow much room for me to watch like I used to, but I will be supporting this.

  • SumthinSweeter

    especially when it’s people you’ve been a fan of or in like of for years.

  • SummerBaby

    How in the hell do you only wash one hand? ??

  • SumthinSweeter

    lolllllll

  • SummerBaby

    Booking dates for his wife to perform. ??

  • MISSMEWITDATBULL

    Kenyon Martin can STILL get it. That is all.

  • https://www.etsy.com/shop/AMarieNaturals Lovezoe

    Well that shouldn’t take long

  • LibraGirlonly

    Good job Cube!!! Make sure you watch ya back!!!

  • darealwifey

    This sounds exciting! Way to go!

  • MissHarlem

    Yes ?

  • Incog-knee-gress

    I remma Man used to call him a sellout and it would piss me off.?

    I love Cube???

  • Unita Lucinda “Lucy” Freebush

    And this is why I luh O’Shea and his blackened lips. ?

  • Unita Lucinda “Lucy” Freebush

    ?…?

  • Oliver Brady

    Hubby loves Bball. As does Oli 46, and even Oli 39. She doesn’t love it as much as her dad and brother but I’m sure she can get jiggy with this. I’m an Oshea fan. I support Black owned. We’ll see how this goes. Ego maniacs with something to prove? Those Martin’s can be something else. I remember my college years when Lydia and I would go dick hunting. A mess chile. I’d get more dick, she’d throw a fit. Let’s hope this 3 on 3 league is minimal drama and tantrum free??

  • SummerBaby

    I do too! My kids always joke & say he should’ve been their daddy. ?

  • Unita Lucinda “Lucy” Freebush

    The only thing worse than that is them leaving, you’re still in there and another coworker comes in thinking it’s YOU and gives you the same face you gave the original brown bomber. ?

  • CaliVirgo

    ????

  • CaliVirgo

    Strait despicable chile I walked into and out of that damn stall in the same second

  • CaliVirgo

    Jussie smelt like strait budussy like a bish ain’t bathed in days?

  • CaliVirgo

    Trifling

  • CaliVirgo
  • Sexy CJ

    Great Collaboration Gentlemen………#BIG3……..#Change Is Good………

    https://uploads.disquscdn.com/images/97bd9ae48620194cdbbc4e8e2faa0a0b5c4bce60706167ed5d297ee45e2cb926.jpg

  • CaliVirgo
  • Rachel

    Great idea! The NBA doesnt get interesting until its the East Coast All-Stars vs West Coast Allstar finale, which getting close to July now.

  • CaliVirgo

    Summer when you figure that shat out you lemme know Cuz chile….

  • Sexy CJ
  • Araminta Glissade Chaines

    I’m. Here. For. This.

  • Sexy CJ
  • CaliVirgo
  • CaliVirgo

    Arm?How you been hun??

  • puppylove

    She lookin it

  • Carolina Blue

    I remember that time cube came to my city to perform and this dude through a bottle and hit em in the eye. Cube said “i aint neva coming back to this wack ass city”…he didnt lie

  • Blak

    Sounds like fun and I’ll watch. The NBA looks like a bunch of thugs and convicts playing and its boring as hell

  • Lovelove

    Sounds like fun.

  • nucynu25

    childish

  • Dr.Rue

    Cool, not a bball fan but I support Black enterprise. Good luck Cube lol

  • Rhyme and Reason

    Great Commentary!

  • Rhyme and Reason

    I love Ice Cube, I know others are busy looking into this, I believe it will be a hit, people will buy tickets to see their old faves still play, pretty AWESOME!

  • Lisa daniels

    Please make sure she get home safe.

  • Lisa daniels

    Are you saying that Mary should have hired him instead of Kendooki?

  • SummerBaby

    ???

  • CaliVirgo
  • MsSincerity

    …and watch some beige people try to get in on this idea. *eyeroll*

  • Araminta Glissade Chaines

    Good Cali. How you been love?

  • CaliVirgo

    I’m doing well. Wish this child of mine would stop crying but you know?

  • Araminta Glissade Chaines

    I cant even blame him.

  • Carolina Blue

    Yes it was very tacky

  • Wayup!

    Is Allen planning on practicing because we all know how he feels about that??

  • missmiami305

    I love it. This makes me think of what could have been if we hadn’t integrated into sports.

  • Wayup!

    …….And stomach

  • Nataliegaye

    This is a great idea, I hope the “others” don’t steal it for thier own

  • https://instagram.com/calirose2501/ calirose2501

    lmao!

  • Peace&love2017

    Right….and create some #fakenews about the “their” league being around 100 plus years in Europe ?

  • Peace&love2017

    Lol!!! I love it!

  • Peace&love2017

    Yaaaassss ?????
    AI is about to be great again!!!

  • Peace&love2017

    Hahaha!! I love it!

  • MsSincerity

    So True!! Ugh

  • Enoughsaid2020

    I like it! If the opportunity is not there, you create one! Go a head, anddo it Ice Cube!

  • Enoughsaid2020

    You already know.

  • Carolina Blue

    Lord i came home and bae was watching 227….wth????

  • Low E. TUH!

    I CAN’T HELP IT ???

  • Carolina Blue
  • Low E. TUH!

    THROWBACK ALMOST THURSDAY ?

  • Low E. TUH!

    RASHEED WALLACE…COME ON BACK OUT! KG…YOU TOO! I WONDER HOW LONG THE SEASON WILL BE…

  • Carolina Blue

    Lol hell yeah….never see you hear so late…

  • http://flcrime.com/ FLCrime

    Very good point, lol

  • Wayup!

    I think it’s safe to say that Allen’s run in this will be quite short…

  • T3

    I love it! Very innovative. I’m always here for that!

  • Carolina Blue

    Lmao time will tell

  • iyonah

    Love this idea.

  • datATLboi

    Nobody wanna see a buncha OLD dudes trying to hoop lol
    JK
    I love it….bring Jordan back too

  • sunni_daze

    Cool idea. I’d watch it

  • HoneyyGoodMoneyy_

    here for Tracy McGrady’s knees.

  • Renee26

    I’d definitely tune in

  • Mr. LeBrick James

    Great idea. I’d watch it.
    I’m surprised somebody hadn’t come up with this idea before.

  • jade

    AI still dresses the same.

  • thehumble1

    Ice Cube is one smart business man. I wonder what the salary will be??

  • joy peace

    I remember an annual tournament back in the day with 3 men teams. Hoops Something? Anyhoo, this should be good. I’ll go check it out.

  • KK

    Hoop It Up I think… maybe that was the high school version

  • Courtney Wheeler

    love this!

  • http://www.pureromance.com LA

    He must nit have been too bad, he made it to the NBA.. Too many don’t make it that far..

  • Jahnée Gill Mr.Eddie Murphy

    Making it to the NBA doesn’t mean you’re good. If that were the case everyone would be an all star. Shannons bad but he isn’t the worst ever. http://www.fromthisseat.com/index.php/blog/18975-the-ten-worst-nba-players-of-all-time

  • http://www.pureromance.com LA

    Welp.. I thought one had to be really good to get in the NBA… I didn’t know they let players that weren’t any good play and pay them to play… That sucks…

  • DJ’s Wife ^-^

    don’t he¡! IDK if dats good or bad but he sure has aged well,esp.wit da partying he did as a rookie & beyond

  • Mrz Justketta

    I wish “we” would start our own professional NBA and NFL leagues!

  • A-way29

    Cant do anything without these fake jews. Always exploiting and maximizing of our talents.

  • Emily post

    Man did you see the documentary on the NBA…. Like I been saying Racism is profitable for the Entertainment industry… Thats how no talents get ahead and they point the finger at everyone else.

  • A-way29

    Which documentary?

  • Emily post

    I watched a documentary on the start of the NBA and the owners double crossed the players at the very beginning of the league… Thats why the players dont own 50% of the team. It was suppose to be split with the players but of course they figured out a way to beat them out. If I come across what the name of the documentary I viewed I will come back and repost it.

  • A-way29

    Please keep me posted. Thanks