Beyonce and JAY-Z now claim they had always planned to market Blue Ivy’s name commercially

 

Beyonce’s disgraced former business manager was ordered to give evidence in her legal fight to keep others from trademarking her eldest daughter Blue Ivy Carter’s name.

Jonathan Schwartz fell out of favor with the Carters after he admitted to stealing $4.8 million from singer Alanis Morissette. He begins a six year prison term on July 11.

A judge ruled that Scwhartz must testify in the ongoing case after Veronica Morales, the owner of wedding planning company Blue Ivy, challenged the application because her company was named Blue Ivy before BIC was born.

Morales argued that Beyonce and JAY-Z had no intention of selling anything under their eldest daughter’s name.

Beyonce dropped the application in 2015 after a judge ruled that she failed to use Blue Ivy’s name commercially. Now Beyonce’s legal team wants the trademark office to believe she planned all along to use Blue Ivy’s name commercially.

But an interview Jay-Z gave to Vanity Fair magazine in 2013 proved the couple had no plans to market Blue Ivy’s name.

“People wanted to make products based on our child’s name and you don’t want anybody trying to benefit off your baby’s name,” the father-of-5 said. “It wasn’t for us to do anything; as you see, we haven’t done anything,” he added.

Beyonce, 35, gave birth to in vitro twins, a girl and a boy, earlier this month.

Photo by Theo Wargo/Getty Images




  • Yen Chantress

    “Brands, Branding”! SMH

  • Fire & Ice

    It’s their damn child’s name, so I don’t see why this is an issue

  • Music

    The issue is that there’s already a company named ‘Blue Ivy’, and it was established before Ivy was born. I love the Carters, but you can’t just swoop down, and trademark a name if it’s already in use by a company.

  • McKay

    Exactly!!! What’s so hard for people to understand??

  • T865!

    Father of Five???

  • Bonsai

    Yep, he has Blue, the Twins, one son from a stripper who is in Trinidad and Tobago, and a grown a** son who he doesn’t even acknowledge.

  • Please Stop The Madness

    Unless you pay the person using it to relinquish their rights to it. So yep

  • Mec-One

    Brehs …….

  • darealwifey

    They are entitled to trademark their child’s name, but unless they can prove the company moved to trademark the name AFTER Blue’s birth, they are going to have to pay that company A LOT of money to give up that name.

  • PlayerP

    Because it’s selfish af with no regard for any one’s else life or hard work.

  • NaeNay

    I was about to ask the same thing about the other two kids. Thanks for clearing that up.

  • Pamela

    SN: I need to stop watching the ID channel so much. It’s got me side-eyeing everybody; my boyfriend, siblings, neighbours, damn, even my momma and cousins. Not good. But I love that “Murder chose me” show. Detective Rod Demery is sooooo fine. Lawdy.

  • imright

    ?please.

  • darealwifey

    lol

  • Jay

    A judge ruled that Scwhartz must testify in the ongoing case after Veronica Morales, the owner of wedding planning company Blue Ivy, challenged the application because her company was named Blue Ivy before BIC was born.
    ———————————————————-
    But did she trademark the name? Who cares what her company was named? If she never trademarked it she will be SOL.

  • hotntot95

    ?…this is meee…but forreals…
    I think it’s good to side eye everyone!

  • Coy little wink

    Because she is already using the same commercially…trademark law favors first user

  • Coy little wink

    Trademark law favors the first commercial use of the name…first user trumps all and any subsequent applications…

  • Coy little wink

    Cheers hun u nailed it ?

    First use trumps all

  • Jay

    That would only apply in her demographic area. She’s a wedding planner, it would apply in the area where she operates. Not nationwide. I’m not a lawyer, and I don’t really care to debate it, but she should have trademarked it a long time ago.

  • Coy little wink

    The problem is they are likely trying to apply in her area and/or for a broad application of the name that infringes on her use…its something that conflicts apparently

  • BacktolurkingIgo
  • BacktolurkingIgo

    It’s her name not a company lol folks are so ready to sue…..

  • Kayke

    If Blue Ivy isn’t going to be a wedding planner why can’t they both hold a trademark like Delta? …. Airlines and Faucet…two different lines of business/services.

  • Howard Alum ?

    According to the trade mark office you can have the same name for businesses…as long as the design, colors, and services provided are different…..obviously her lawyers didn’t study trademark law while in law school?

  • missmiami305

    Jay Z is a father of 5 ? lol

  • E-VannaRootsAllEvil

    Say it now ?

  • E-VannaRootsAllEvil

    Which is crazy that he doesn’t

  • SummerBaby

    The father of 5 ????

  • ShadesofEMPRESS

    Don’t believe everything you read. The only kids that belong to Jay is Blue and those twins.

  • Keekz

    Right! Sandra is shady AF

  • morenYAHdelsur

    Rich people problems ?????

  • morenYAHdelsur

    Rich people problems ?????

  • Jay

    Actually, she isn’t looking to expand at all. Beyonce filed to trademark “Blue Ivy Carter” and Ms. Morales’ issue is that “they” meaning the Carter’s aren’t using it for business purposes, or to make money. So it seems to me, that SHE may be trying to capitalize off the child’s name. Either way, according to current trademark laws, she really has no legal standing.

  • Shanese

    Sorry but that is funny lol

  • NaeNay

    Blue ivy would be a nice name for a children’s clothing line.

  • NaeNay

    Indeed

  • bemetoo

    Father of 5 ?????? oh the shade

  • Cali

    And probably charged 10 Million…I’m much cheaper and I can read! Maybe the issue is that Bey & Jay are trying to stop the other business from using the name, you know Bey likes to steal ish lol

  • Cali

    Bey likes stealing

  • Cali

    He was so beautiful

  • Cali

    Ohhh so it’s that trick, Bey needs to have her lawyers slay then so that they can move forward. Trick sees some $$$ when in the end it would only help her wedding business to further profit

  • Jussjess25

    Ahhh who cares ?

  • MsPam

    Can’t wait for the post about what people wore to the BET awards. I’ve seen some and it’s not pretty!

  • Allihave2say

    Like an eclipse in the summer.

  • Allihave2say

    I’m going to trademark Ivy Blue.

  • Coy little wink
  • Allihave2say

    Nuh ugn. I heard the Trinidadian and the boy moved to New York after a house fire which is the real reason Beyonce fled to LA. Supposedly JZ bought a new house for them not to far from his loft.

  • Cali

    So you know Jay Z, how?

  • Cali

    You know the jealous and obsessed love alternative facts

  • Cali

    I’d love to have them lol

  • Panther Charleston

    JAY-Z aka “the father-of-5″… heehee.

  • hottlanta

    You don’t know that. Bey gets cheated on like the rest of us. She saw her mom/dad after being married for over 25 years get divorced so she knows he can happen to her. She is not exempt.

  • MsPam

    Yes, you have seen the mess too!???

  • Victorious82

    Avatar inspired

  • lil goodie

    I’m glad Remy Ma won!!!!

  • lil goodie

    Wtf?????

  • Darkandlovely617?

    Hey girl!
    How’s everything?

    Kids good?

  • leapyearpisces

    What I want to know who started the rumor that the dancing with the stars dancer Petra (don’t know her last name, but she is the one married to Maskim), baby was fathered by Jay-Z. NOW, that is crazy to me. Like who pulled that one out their azz?

  • Darkandlovely617?

    Nasir is sexy?

  • BacktolurkingIgo

    Lol

  • BacktolurkingIgo

    He was

  • Ms. Jackson

    Lordt ha’ mercy! Leave this woman alone ???.

  • Renee26

    Is that Tommy crazy azz?? LMAO

  • free

    they aren’t entitled to anything. the name was already being used commercially before bey even thought about it. hell, bey may have gotten it from the wedding planner chic.

  • YES I SAID IT…

    I swear some people be doing the most. Trademark the name for what??? I mean Blue is a cutie but ain’t nobody else in their right mind should be even thinking about naming their child some Blue Ivy, it ain’t even a cute go together name, I mean its cute for Blue but yeah whatever, I just came in here for the comments…. Who’s NEXT!?

  • Jen_no_juice

    Is this lil mama, tommie, or bow wow?? I can’t tell

  • Faithz

    YEA…Father of Five where the First Two , Children are more His own Blood
    than the last (3) Three Children He and the (Shake Dancer) has had Since, Including Blue, and the Twins.
    Lawd Have Mercy!!!

  • Mbailey

    BLUE Ivy is a plant that has been on the Earth for millions of years, so how can they trademark the name? Well, we are in the Age of Trump, where the rich win—even in idiotic decisions…..

  • Coy little wink

    If she had no standing the case would have been dismissed…I’m a lawyer hun and I’m only talking high level btw…

  • Mbailey

    PHUGG her! People like you is why the rich are winning and Trump is in the White House.

  • Coy little wink

    ???

  • Coy little wink

    Girrrl I think it’s her avatar ?

  • Genia

    HA!!!!!!!!!!!!!!!!!!!!! LMAO….

  • Genia

    so now everybody on the Mammary Areola trend

  • Coy little wink

    Hot mess ?

  • Deb Roberson
  • datATLboi

    SIDE NOTE: Beyoncé ALWAYS finds the camera lol —everybody else in that pic is missing the shot except B

  • Mojo2

    Omg, yes!! This!! Lol

  • T865!

    ??? life must suck for you if you believe that

  • Renee26

    LMAO

  • Quitedeliteful

    I can’t believe Bouncey’s legal team is digging this up again. I thought this was over and done with. Veronica Morales had trademarked this name for her business before BIC was even thought about. But then again, maybe if the Carters do use this name it might even boost sales or at least clicks to Morales’ website…

  • disqus_MNq5Mrn4CF

    tee hee… I skimmed it so I missed that.

  • disqus_MNq5Mrn4CF

    THIS!!!!!!!!!

  • disqus_MNq5Mrn4CF

    Bow Wow… HAHAHAHAHHAHAHAHAHAHAHAHA

  • disqus_MNq5Mrn4CF

    lol

  • Vegas1989

    Why is her mouth always open while taking a pic? SMH

  • Vegas1989

    You made me bust out laughing…I can do that now instead of evrrbody turning around looking at me. I have my own office now….That’s too funny

  • Vegas1989

    If errybody showed up dressing like that I could have wore my new Victoria Secret Sexy sheer night grown and a date night bra and panty set that was on sale for $30….LOL..Nobody would have known…LOL

  • Coy little wink

    A mouth breather perhaps?

  • Ruby Taylor

    You’re on point. Ms Morales submitted several different trademarks, because she kept changing her design. She did trademark first. She is trying to keep Bey from trademarking, so that she herself can capitalize off of the child’s name. Beyonce submitted a broad scope for her application. And although everybody keeps saying the first person to use the name has leverage, you’re forgetting that this is the child’s legal name. That makes a big difference.

    “This means that a personal name can be protected as a trademark only if the owner can prove that, through use, the name has acquired distinctiveness or made an impact on the buying public.”

    Her legal name is already a brand which impacts the buying public, unlike Ms. Morales and her wedding planning business. No one knew of her. She does not impact the buying public. I don’t feel sorry for the lady because she was granted a trademark and she is able to conduct business. I feel that it’s greedy for her to try to make money off of someone else’s name. You cannot ride someone’s coat tails to the top. Same with the “Feyonce” tee shirts. You cannot flip someone’s name/brand to make a little money on the side for yourself.

  • Alisa

    They can probably hv Blue Ivy Carter but back in 2012 the U.S. Patent & Trademark office ruled in favor of the wedding planner. She started her company in 2009. The lawyer for the wedding planner should use their words against them if they ever said they were never going to use her name for profit. The entitlement is sickening and Beyonce has enough money to probably keep the issue in court whereas the wedding planner doesn’t. They can’t use BIC either if so they might have another fight with the company that makes pens/office products.

  • Kayke

    Lol, obviously!

  • Ruby Taylor

    That’s what Ms. Morales is betting on. Mostly likely why she submitted so applications which featured different designs. She submitted a new application less than 30 days after Blu was born. I know people keep saying the first user wins but that’s not always the case. Especially since this is the child’s legal name. Beyonce can prove “secondary meaning” in this instance which means that Blue Ivy is a brand all in its self and when that word is mentioned, all people think of that child.. not the flower company.

    “The concept of trademarking your name is explained in chapter 1300 of the TMEP and it’s pretty straightforward. As always, in order for an application to turn into a trademark, the proposed mark (the name SARAH PALIN in this case) has to identify the services (or goods); distinguish them from others; and it has to be a source indicator. This means the name has to tell the consuming public who you are and what you sell all on its own. This is not as easy as it sounds.
    A person’s name has to be so distinctive that the consuming public automatically thinks of a particular person when hearing that name, not just a person with that name. You show this by providing evidence of what is called “secondary meaning”. Secondary meaning means that even though the word is descriptive (like an adjective or a name), people don’t think of the adjective or name as a descriptor, they think of YOU. Don’t be fooled by the simple explanation; this is one tough cookie to prove up. Think how hard it is to show distinctiveness of a descriptive term like BLUE. With a personal name that difficulty is increased exponentially.”

  • Quitedeliteful

    Very interesting…. thanks for the info!!!!

  • Jen_no_juice

    Congrats on your own work digs!

  • JustB

    HER husband used to date Blu Cantrell…then named his first daughter after Blue with his wife’s knowledge she don’t wanna talk about that though

  • YellowSauce

    I peeped that also and I think it was tacky .. I don’t think beyonce thought it was a big deal because she doesn’t think any of his exes are a big deal … I like beyonce but her arrogance got her daughter named after her husbands ex … jay is crazy

  • Ms. Jackson

    Wait a GOTDAYUM minute! WTF are you talking about? Just because I said leave this woman alone? U sound like an IDIOT. ?????????? NOW sit and Spin on that.

  • Keekz

    I concur, the shade is what makes it funny. She says what others will not say.

  • Gotitbutsmh

    Carters stop it. You dropped it because this very company took you on back then. I can see if there were zero business but that’s not the case. Your wealth does not buy you privilege, that’s for white folks. LOL

  • Gotitbutsmh

    They are late and need to move on.

  • Gotitbutsmh

    Duh, the Carters are rich and winning. LOL

  • Gotitbutsmh

    The shade is real. LOL

  • Gotitbutsmh

    Right, LOL

  • Gotitbutsmh

    Wives with Knives is my thing. I hate Disappeared because sometimes they don’t find them. That’s BS, I tell them the stuff they missed but they don’t hear me tho. LOL

  • Gotitbutsmh

    That baby don’t look like a camel. The lies they tell. LOL

  • Gotitbutsmh

    I don’t see them paying. They haven’t spent the $75 million for a house yet. At that price point the house is tricked out even if the build. Nope none of that is happening.

  • Goodii2Shoes

    & “beckii” got her singing on the track about it tho

  • Goodii2Shoes

    at least they started combing the little girl hair., fu*k a trademark when your daughter running around in the press with hair that look like she one of the rattest mom’s kids in the ‘jects tho.