Beyonce and JAY-Z now claim they had always planned to market Blue Ivy’s name commercially
Beyonce’s disgraced former business manager was ordered to give evidence in her legal fight to keep others from trademarking her eldest daughter Blue Ivy Carter’s name.
Jonathan Schwartz fell out of favor with the Carters after he admitted to stealing $4.8 million from singer Alanis Morissette. He begins a six year prison term on July 11.
A judge ruled that Scwhartz must testify in the ongoing case after Veronica Morales, the owner of wedding planning company Blue Ivy, challenged the application because her company was named Blue Ivy before BIC was born.
Morales argued that Beyonce and JAY-Z had no intention of selling anything under their eldest daughter’s name.
Beyonce dropped the application in 2015 after a judge ruled that she failed to use Blue Ivy’s name commercially. Now Beyonce’s legal team wants the trademark office to believe she planned all along to use Blue Ivy’s name commercially.
But an interview Jay-Z gave to Vanity Fair magazine in 2013 proved the couple had no plans to market Blue Ivy’s name.
“People wanted to make products based on our child’s name and you don’t want anybody trying to benefit off your baby’s name,” the father-of-5 said. “It wasn’t for us to do anything; as you see, we haven’t done anything,” he added.
Beyonce, 35, gave birth to in vitro twins, a girl and a boy, earlier this month.
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