Corporate brands love Metrosexual rapper A$AP Rocky, not least because he presents a safe, non-aggressive image of a young black male. The 27-year-old NYC native was named ambassador to liquor brand Courvoisier.
via WENN.com -- The "F--kin' Problems" hitmaker will star in print and digital creative projects for the Honor Your Code campaign.
"I think your code is equivalent to your standards and your morals," the rapper says. "It's whatever you believe in. And you should always stand by and honor what you believe in. Courvoisier's commitment to quality, old-school production methods, design and art speaks to me."
A$AP Rocky has been involved in a number of recent ad campaigns and recently unveiled his new capsule collection with Guess, titled Guess Club, as part of the Guess Originals x A$AP Rocky offerings.
He also fronted the Dior Homme campaign in 2016.
Photos by Splash News