Beyonce and Blue Ivy Carter out and about in NYC

An appeals board shut down Beyonce's request to keep her upcoming deposition private in her trademark battle over daughter Blue Ivy Carter's name.

After the birth of Blue Ivy in 2012, the "Drunk in Love" hitmaker filed legal papers with the U.S. Patent and Trademark Office to trademark "Blue Ivy Carter".

However, Beyonce's application didn't sit well with Veronica Morales, who owned an event planning firm, Blue Ivy Company. Morales said the trademark was too similar to the name of her event planning firm, and she took legal action against the Carters.

Morales won an earlier ruling denying the Carters' request to use Blue Ivy's name for commercial purposes.

In her application, Beyonce sought to reserve the rights to use the name in beauty, fashion, and electronics ventures or to prevent others from cashing in on her daughter's identity.

Apparently Beyonce and JAY-Z assumed the public would be eager to snap up merchandise such as Blue Ivy dolls and Blue Ivy clothing.

The 38-year-old Burlesque dancer filed another trademark application earlier this year (2017).

Morales served the singer with a notice to sit for a deposition in the case.

In September, Beyonce's lawyers filed court documents requesting a protective order which would ban details about the time and location of the deposition and what Beyonce says about her family. Beyonce did not want the deposition to be made public because she was concerned for her family's safety, according to

via -- Their request has now been shut down by members of the Trademark Trial and Appeal board, who ruled earlier this week that they didn't find their arguments about Beyonce's fears for her family's safety persuasive and denied the motion.

When Beyonce's lawyers filed the request, they said the order would help minimize the "intrusive use for security" for Beyonce and the venue and "reduce the dangerous pandemonium that so often marks Mrs. Carter's public appearances".

Morales claims she started her company three years before the child was born and had already secured a trademark. It's the second time the party planners have objected to Beyonce's trademark attempts - the singer previously lost her bid to secure the rights to "Blue Ivy" for commercial use shortly after her little girl's arrival in 2012.

Photo by Splash News

  • Kanyade

    Real talk? I would object to changing my already applied for and paid for trademark, too.

    I wonder how things are going with the Feyonce company that Beyonce is suing?

  • JRock

    Thirty-eight my eye.

    The 45-year-old Burlesque dancer and also street corner mime; oh and let's not forgot about the laundromat go-go dancer got shot down by TTAB.

    For two, the Roscoe's Chicken and Waffle hummer/waitress wouldn't have to worry about her family's safety if she would stop notifying the media/press where she is going to be in advance.

  • Simone

    I love B! But if she wanted my business name she would have to give me an offer I can't refuse $,$$$, $$$$. Money talks! LOL

  • 100milesperhour

    "When Beyonce’s lawyers filed the request, they said the order would help minimize the “intrusive use for security” for Beyonce". I thought her having secret service type security was part of her appear very important, yet out of reach to the fans she claims to love.

  • jeniefrumdabloc™

    chile... And wasn't they trying to trademark Rumi nevermind Rumi is a spiritualist author already.... These two here ....undercover theives

  • Guess Who

    Bey's neck look's thicker than a lineman's.

  • Oh Tommie

    Anyway...I need a good space heater for my basement..

  • Whiplash(lacejagger)

    "Burlesque Dancer" lmaooo ??

  • Ebony Starr

    I saw someone wearing a Feyonce shirt and I thought that they had it made for themself.

  • Kayke

    Delta - Airline and Faucets

    I was under the impression that same names can be used as long as they don't offer the same products. I don't see the problem.

  • Kanyade

    well the company, i think, is small. kinda mom & pop and online type store. i should google but i'm lazy.

    i know Beyonce sued a brewery recently for them to stop selling beer made after her name and in the same font she used for the drunk in love album. that one she won. but this Feyonce company, i don't know.

  • Kayke

    She means when she shows up to the deposition there isn't a squadron of fans or otherwise awaiting her, because time and place is public of record. She's going into a court hearing but only after she's berated as if she's going to perform at a concert. Two different mindstates and I understand the request.

  • Vonn

    It has to service her husband. (Word on the street)

  • Guess Who

    LOL she better stop with that, "Look ma, no hands" and double palm that thang while focusing on the tip, lol.

  • Ni Ni

    Yep, they are both greedy.

  • Vonn


  • my view

    right...people act like they don't understand this woman doesn't have fans...people like/love her and would like/love to meet her like they would any other celeb they like/love

  • Ni Ni

    Beyonce’s fears for her family’s safety
    She is fearful when it's convenient. Smh, Beyonce is a nut.

  • Kayke

    And not to mention those who dislike/hate her would also show up to "meet" her and show their dislike/hate. I feel celebs should be in control of when they are mobbed and going into a deposition shouldn't be the place for a potential mob.

  • Sorry_Not_Sorry

    That throwback of Blue reminds me of when Beyonce never combed that girl hair until the blogs started saying she’s neglecting her child’s hair.

    We know she read those blogs because all of sudden Blue’s hair was getting combed


    I don't feel sorry for her. Stop trying to trademark Blue Ivy name when someone already has it trademarked, three years before your daughter was born. Then have the nerve to do it not only once, but again this year. So if her crazy fans show up that is her fault for being a narcissist.

  • Armymom20

    I wonder if Blu ever wonders why her mother's hair is not like hers. hmmm

  • Julia Lyons

    Beyonce has the worst neck in entertainment. ???

  • Ang

    OMG she needs to stop this useless battle. Beyoncé has been trying to bully this woman for years and is just pissed that she isn't taking it. She didn't want to sell the name of her business and she shouldn't have to. She's worked hard to build a successful company. Let her be. Her fear of someone trying to cash in on her child's name is stupid because 1) she isn't the first superstar to have a child and that's never happened to any other celebrity kid, and 2) Blue Ivy is 5 and no one has tried to cash in on her except her parents. Beyonce needs to get over herself. She needs to let her dad run he career again because she does so many things that don't make sense. You can't say you're fearful for your safety going to a lawyer's office but you feel safe going to Target and restaurants and you constantly post pictures of you and your family on SM. Sit down and be humble.

  • Ang

    The airlines is trademarked as "Delta Air Lines, inc" and the faucet company is "Delta Faucet Company." If someone tried to trademark just "Delta" it would likely be a problem. The article I read when Beyoncé first tried this said the problem was Beyoncé tried to trademark just "Blue Ivy" but there are several businesses with Blue Ivy in the name then Jay admitted in an interview that they only wanted the trademark to stop other people from having it but you aren't allowed to trademark names unless you're actually going to use it for a business. Now, whatever claims they make about starting a biz are going to look like b.s.

  • Ang

    I think they tried to buy the name but this lady refused. She's built a successful business and wants to keep it. I don't blame her especially since Beyoncé isn't even going to use it but just wants to prevent other people from having it. The Carters are just used to getting their way. Everyone and everything isn't for sale.

  • Readytochokemothernatureout

    Whomever did it first should have it.

  • Ang

    She's not going to a court hearing. It's just a deposition, most likely at a lawyer's office. If celebties can walk through a mob of paparazzi before going to a criminal court hearing, they aren't worried about her dealing with paparazzi and fans before a deposition.

  • Tee Bullock

    Lol, she must Photoshop all her pics because I was like is that Bey???????

  • Tee Bullock


  • Yen Pettaway

    Probably a thyroid issue...It is quite bullish!

  • Hmmm~?

    Well if she already had the name trademarked 3 years before ol Blue was even thought of, then B has no legal leg to stand on. The courts are not going to rule in her favor just because of who she is. That name is that lady’s intellectual property and there’s nothing B can do about it, unless she wants to cough up some dough to buy the rights.

  • Anunnaki

    If only people would stopped being obsessed over celebs, this can be eliminated, , people worship bey like a god...smh, it nothing wrong with like her music, but trying to become her is just overkill..imo


    Glad she got denied. And people talk about Paula Patton's neck. This broad's neck looks like a football player's neck too. Ain't nobody trying to make money from Blu Ivy's name. Not that serious.

  • Ang

    Her parents are.


    They need to figure out some other way and stop causing this other business owner unnecessary grief for a name she appears to already own the rights to.

  • Marlika

    Good for Ms. Morales! Stand your ground and don’t let this heffa think she can buy her way through life and get everything she wants! ??

  • Ang

    Bey needs to drop this all together. I believe bey knows she can't win this but is dragging it out because she doesn't want to lose anything publicly. She's probably just hoping if she keeps filing these useless motions Veronica's lawyers have to show up at that Veronica will give up because of the cost. It's all ego and super petty. No one is checking for her child. And she shouldn't want people to. Why be so desperate to make money off your child when you're already so rich?


    Sounds exactly right. I don't understand it!

  • Staci Elle

    How long had this chick had her business? I need to know before I form an opinion because these “others”will try to be funny like that sometimes.

  • Ang

    3 years before Blue was born.

  • Miss Thang

    If Michael Jackson can do Court depos, so can Bey.

  • Ang

    And the video of Justin Bieber's deposition was released. His teeny bopper fans are more hype than hers.

  • what?why

    She never had a chance of pushing this woman aside from her "LEGALLY NAMED BUSINESS". Beyonce just thought that money could buy anything ... hope she learns a lesson with this one - she is not the center of the universe..

  • what?why

    The said owner does not want to sell the name, her business is established and it appears that Beyonce thought she could wear her down. I'm sure it cost this woman plenty of money but she stood her ground!

  • Angela Flowers

    B might as well go head and change Blue Ivy's name lol. Why does her head look like it's photoshopped onto her neck?

  • Oya Shango

    I hope that baby grows into her looks. As it stands, she looks like her father and that ain't a good thing.

  • Munchosgirl

    Which is what I am not understanding, they changed the application to trademark Blue Ivy Carter....which some man had already tried to do after Blue was born...I thought this was old news on relative to the shop named Blue Ivy though.

  • the guest

    Jay and Beyonce can't capitalize on the already trademarked name Blue Ivy. But there is a loophole around this but it requires Jay and Bey to give ownership to Blue Ivy.

    Blue Ivy Carter cant be prevented from doing business as herself. So she can do business as Blue Ivy Carter, Designer. Blue Ivy Carter, Producer. Blue Ivy Carter, Record Label Owner.

    She could even do business as Blue Ivy Carter, Event Planner. And the owner of the Blue Ivy Company event planning business cant do a thing about Blue Ivy Carter conducting business as herself.

    All Jay and Bey had to do was set up a sole proprietorship with Blue Ivy Carter as the owner and have Blue Ivy establish name and brand awareness of her own name. All that money and their lawyer didn't tell them this?

  • what?why

    I believe her business is under the juirisdiction of the State she lives in and this may not be so.

  • MRiGOThim

    BeYAWNsay go sit down Mama...:/

  • Ang

    Is Blue old enough for all that? She's only 5 and this battle has been going on a few years.

  • Ozad

    When it comes to posting pictures, Sandra is the best "shade" assassin around

  • The Last Word

    I do. Trademarks are not perpetual and can lapse due to the owner's failure to maintain the mark's protected status. In that event, the next pending application can be processed successfully.

    Given that Morales is sitting on a potential lottery ticket, I anticipate that her counsel is sophisticated enough to understand the necessity of renewing the mark periodically.

  • The Last Word

    I have been practicing law for over 20 years and the request is not about security, but rather about her attempt to avoid answers to embarrassing questions becoming a matter of public record. For example, someone could ask her about her date of birth.

  • parisjok

    so sorry that the child did not inherit her mom's or grandma's beautiful textured hair. how can a baby just get socked with ALL of dad's genes and just completely by pass 99.9% of her mom's genes on her side. Jesus take the wheel

  • SandraRose

    They chose the wrong surrogate?

  • Desiree Edwards

    what's going on with that wide neck!?


    No, I understand the trademark process and thanks for sharing, I was referring Beyonce and how I just don't understand her need to create this unnecessary drama over a name someone already owns the rights to. It's truly sad.?.