Casey Neistat Jeff Zucker

Now we know why CNN's president Jeff Zucker is considering resigning to take a top job at ESPN.

10 years ago, Zucker, 52, famously warned television companies that they were in danger of "trading analog dollars for digital pennies" by turning to digital media.

He changed his mind in 2017 when his son Andrew, then 16, convinced him that social media star Casey Neistat (pictured left) was a modern day Pied Piper who would lead millions of youth to the floundering network.

Zucker listened to the 16-year-old and doled out $25 million for Neistat, 35, and his 11-person Tribeca-based company in March. Zucker outbid other drooling media outlets who believed Neistat's millions of Youtube followers would translate to growth and increased revenue.

Neistat recalls Zucker telling him, "my son says that you're the only person who matters in media.'"

Less than a year later, the social media experiment is a colossal failure and Neistat was given his walking papers by CNN.

Most of his 22-person staff has been told they will be let go too.

This comes as no surprise. Studies have shown that millions of social media followers don't translate to growth or sales.

Kim Kardashian and her sisters have a combined social media presence of over 100 million followers. Yet their family reality show, Keeping Up With the Kardashians, averages just 800,000 viewers in the coveted 18-49 demographic.

You read that right: 800,000 viewers a night. That's less viewers a night than VH1's latest series Love & Hip-Hop: Miami.

When Atman Tea Company paid social media "stars" with high follow counts to promote their tea, the resulting sales were a disaster, according to Absdigitalwebmarketing.com.

CNN's Zucker is scratching his head wondering how he lost the network's $25 million so quickly when his own teenage son gave Neistat the stamp of approval.

  • Kayke

    Likes, views, followers, streama can be bought and that's why it doesn't translate...those numbers lie.

  • Kanyade

    Could the sales from high-follower Youtubers be because maybe there are bots in the following? i.e. not "real" viewers/fans?

  • Hmmm~?

    Casey Neistat’s videos cater exclusively to the caucasian crowd. There’s nothing about his videos that anyone who isn’t white would enjoy. He’s also ugly as a mf.

  • sunni_daze

    Dude looks creepy. I wouldn't watch

  • disqus_FW7pCIigCY

    yawn.....millionaire white folk problems.....go back to work everybody....this Zucker guy will be fine...counting all the zeros in his acccount.

  • free

    never heard of him but he is ugly as a MF.

  • JRock

    That guy Zucker must be 52 in hollyweird years. That dude ain't hardly 52 in real life. Try 72.

  • Kanyade

    i only heard of him through this show
    https://youtu.be/xLkHEZTSeoU
    Same, as Post Malone. Never knew the dude until he was also on Hot Ones.

  • Renee26

    when the good ol boy system backfires.....oh well

  • hottlanta

    This just in. Ryan Cameron leaving V-103. Frank Ski might be back
    _________________________________________________________
    He made the surprise announcement this morning on V-103, leaving the still coveted morning slot after six years.

    “I have done everything I can in this field,” said Cameron, who joined V-103 in 1991 and has worked there a collective 18 years. “It’s time for another chapter in my life.”

    Rakanter founder Peter Sorckoff was former creative content officer for the Atlanta Hawks, where Cameron has been the long-time game announcer. Sorckoff approached Cameron with this opportunity last year, a chance for the Atlanta native to go in a different career direction, a direction that will enable him to work with major brands such as AT&T, Coca Cola, the Dallas Cowboys, the New York Jets and the Australian rugby team.

    With his contract up at the end of the month, the Georgia Radio Hall of Fame inductee decided to move on. He said his final day will be Friday, February 2.

  • hottlanta

    Betta say it.

  • Allergic2dumbstuff

    As usual this is an interesting read. But, as an avid tea lover, the tea reference caught my attention. Ms Sandra, I hope you get a commission from Atman Tea Co. I couldn't resist and just made a several purchases. Thanks for the possible new addition to my other tea distributors.???

  • Dowoop

    Tell me about it. Its not like he lost his own money.

  • Dowoop

    They both look old as f*ck

  • Coco_Butter

    Dad should resign basing his business deals on a 16 year old white rich kid who happens to be his privileged son

    Gtfoh

  • JV

    I would say jumping to ESPN is a lateral move at best. You know they'll always be around with Mickey Mouse paying the bills, but their programming is so stale and their viewership has been in decline. Also, speaking of ESPN, Jemele Hall is out at Sportscenter and is joining The Undefeated, which is an ESPN affiliate. I think she should've just left the company; she could easily be a star somewhere else, now they've relegated her to most web content.

  • Tammie Reed

    Yep it happens!

  • Mister Fantastic

    Atlantic Records placed their bets on Social Media "stars" over tried and true black artists which led to dismal sale numbers.

  • Ryan

    Speaking of dumb decisions, whhhyyyyyyy is Vince McMahon bringing back the XFL?? LOL

  • http://batman-news.com Roderick2011

    Why? Zucker knows he has the protection of the complexion.

  • klwbaby

    Did u watch the documentary about the XFL?

  • deanya

    Lol duh . A lot of shit is just 1 time clicks and people never look at it again . Just because I liked that video doesn't mean I'm gonna follow or check the rest if their work .

  • BadAss Will

    It's funny how the Kardashians show was about to be cancelled then most all of a sudden comes up pregnant at the same time ???? the things people do for a story line is crazy.

  • Trace da Ace

    dont know him...never watch his videos....thats all i got for this post

  • SlickOne

    Right i wish they would all fall into a hole. Except for Dream she is so yummy.

  • SlickOne

    So players can't kneel.

  • BadAss Will

    Dream is everything!!!

  • https://www.instagram.com/nymagee/ Ny MaGee

    awesome....

  • Ryan

    That's one reason, but many of the areas that hated that the most follow college and not the NFL anyway. So the XFL will be SOL yet again.

  • 2telldatruth

    CNN has turned into FOX with the biased reporting. They aggressively talk about Trump 24/7 the same stories over and over again. The news anchors appear tired, angry and biased. This is not the CNN I grew up watching. If you are drilling the same information into viewers heads 24/7 you are attempting to brainwash people and I can't get with that. SCARY!

  • Scromes1212

    Facts

  • bashi

    Does he keep the $25 million dollars if so Casey didn’t loose anything. Hope Casey made some great investment with his money he attained from CNN

  • bashi

    Stop watch CNN since 2001

  • http://sandrarose.com SandraRose

    I'll drop them an email and ask about my commission. ?

  • Faux Gibbler

    Because they buy fake followers that is why.

  • lahla s

    For that kind of money I would sit down and create 1 million followers. Probably why his staff was actually needed.

  • http://sandrarose.com SandraRose

    I don't watch CNN. Too much propaganda and bias. I agree that CNN's anchors look stressed out, depressed and angry.

  • Arrissasso

    Yeh that kid Logan is ranked as highest paid YT at a staggering $12.5 millions made last year before his stupid moronic suicide forest uploads. He basically showed Japan that the stereotypes of Americans is factual. Not a good look for the US or for ypipo.

  • Traci404

    THE MEDIA manipulated us all
    And still does

    The MEDIA pushed these 2 candidates
    CNN was the TRUMP CHANNEL 24/7 for 2 years.
    They gave him free publicity non stop.
    He got into office and he told Zucker to take a hike.
    Thus the war between them.

    CNN HYPED the DEBATES like it was a HEAVY WEIGHT PRIZE FIGHT. all, for TV RATINGS

    these investigative stories they are doing now...could have and usually are do BEFORE an election.

    When is CNN gonna take the BREAKING NEWS BANNER DOWN?

  • Traci404

    Anything remain relevant.
    Kim is still taking off her clothes.
    No one cares

    Guess nobody wants to see a naked mother of 3.
    We`ve seen it am, on dispkay....we are all yawning.
    NOTHING IS SHOCKING ANY MORE