Baby Daddy cards

It was the thought behind the Afrocentric-themed "Baby Daddy" Father's Day cards that counted. But not everyone was appreciative of the creative line of cards that celebrated unmarried Black fathers and deadbeat dads who abandon their baby mamas.

The term "Baby daddy" was popularized in the hit song "My Baby Daddy" by one-hit-wonders B-Rock and the Bizz.

Target pulled the cards by greeting card company American Greetings after Black Twitter heaped scorn and ridicule in retweets of the card.

The cards were sold in about 900 stores across the country.

“We want all guests to feel welcomed and respected when they shop at Target,” Target spokesperson Joshua Thomas said in a statement to USA Today on Thursday.

American Greetings employs diverse artists to create cards that target minorities.

“This particular card was created for, and addressed to, a loving husband -- which the inside copy makes clear,” the card publisher said in a statement, adding:

"However, we now see that the front page, taken out of context, can communicate an unintentional meaning that we are strongly against perpetuating and is not consistent with our company purpose and values."

The retailer promised to "do better" in the future.

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  • sunni_daze

    Black Twitter probably got the most Baby Daddy's, why are they complaining. Mofos hate the truth when its presented to them

  • BadAss Will

    So a married person don't have a baby daddy? A married man not a baby daddy to his wife? Black people worst than gay people by blowing shit out of proportion.

  • Renee26

    Petty people... A former co-worker of mine is married, white, and over 60 and she calls her husband "baby daddy" ... There's nothing wrong with the term and it isn't just for deadbeats...people are too sensitive these days.

  • Alicia.Ashe

    Umm what’s wrong with regular Father’s Day cards? Why does the couple on the front have to be black?

  • Phillybruh

    Das jus my baby dad...lol

  • Renee26

    They don't look black to me...looks like they intentionally used figures that could appear to be any race

  • FukkFolks2018

    I have an ex husband I sometimes if I am in a nice mood that I get a card for. But they are always generic. Bc there IS no... Happy Father's Day Ex Husband ass card. NOW bc of the whining of BLACK TWITTER I am out of ONE MORE OPTION. AND I get my baby daddy one too EVERY year. But again I guess I gotta go with the generic ones.

  • Renee26

    Sandra implied it was AA who put up the fuss....but more than likely it wasn't US

  • FukkFolks2018

    They black. Look at his hair and hern. But shit. I wonder how many they sold before all of this mess happened?

  • Phillybruh

    Its usually white folk that get offended for us then it snowballs.

  • xenaD

    Whodat is lol

  • Miss Lady

    Folks are just too damn sensitive. I know a few married folks and the wife calls her husband her baby daddy. If you don't like the card, don't buy it.

  • L.T.L. Since 2007

    Normally large corporations will try and sneak shit like this in, using dog whistle statements to make their "point".

    Black couple on the cover and the term used? This is more like a fukking bull horn shouting this shit.

    Miss me with the apologies.

    https://uploads.disquscdn.com/images/751dc5b017888230aa25a3e871d299c477c062b1ecf56588aaac22426649b235.gif

  • Alicia.Ashe

    Probably a lot. I wonder if I had a baby dad would I make an effort. Hmmmmmmm.

  • Phillybruh

    Just want too point something out, if your being acknowleged on fathers day that means your doing what you are supposed to be doing. But we do a lot of complaining..

  • CookieMobster

    Which is the ring tone for my actual baby daddy!!

  • CookieMobster

    T-bird that jus my baby daddy

  • L.T.L. Since 2007

    What's next? Cards with black women on the cover saying Happy Father's Day, Mama?

  • Phillybruh

    My sons mother sings that to us every fathers day...lol

  • FukkFolks2018

    I make one. They give me Mother's Day cards. Sometimes a gift. Nothing LESS than a phone call.

  • Phillybruh

    lol

  • teather

    Attention seeking. Target will do ANYTHING to have ppl say their name. Amazon stuck it to them fully and now they need to dissolve. WalMart is trying its best too; they will fail. Any PR rep will tell you any PR is good PR.

  • Oh Tommie

    I’m so sick of sensitive black folk and their fake inclusion requests. Y’all know good and damn well this card is suitable for most of yall’s situation.

  • RICHIE_RICH

    If anything they look Latin ?????

  • SummerBaby

    I could’ve sworn they already had some like that. ?

  • Oh Tommie

    Ain’t they!! Just skip past the damn card. I see plenty of those funny cards mocking obese women on them or even scantily dressed men, but nobody is complaining about that.

  • free

    they do.

  • Phillybruh

    These cards have been in circulation for a while now. I seen them last year. We just pick and choose what too be offended over. Shouldn't be this though!

  • RICHIE_RICH

    Me personally don’t see what the fuss is about!!! Carry on ?????

  • L.T.L. Since 2007

    Damn! I guess I need to just stay in this little bubble I live in...

    https://uploads.disquscdn.com/images/05257eadbc90682e9d5bba82e252cb1b436781ee8abc0f872bf5c045e7d8f63a.gif

  • SummerBaby

    Why is there a couple on this card anyway? ?

  • RICHIE_RICH

    Bloop

  • MissHarlem

    If you don't see a problem with this specifically in marketing I will not waste my time and energy or font on you. Good day!

  • Phillybruh

    There was no marketing the cards were just put out for sale.

  • mona q

    Lets be clear, Target sells the cards but American Greetings makes and distributes them. American Greetings has their own merchandisers (not Target employees) who come in and set up the cards for the different occasions. Target does not approve each and every card that is displayed. Same as Hallmark and any other greeting card sold in retail stores. They wouldn’t know there’s a problem unless it’s brought to their attention. In this case, they acted swiftly and appropriately. The cards were Happy Father’s Day cards that just said Babby Daddy because some people would find it humorous to give. And some people simply aren’t offended by them. The other Babby Daddy card didn’t have a couple on it, it just had a Happy Father’s Day message inside. There are far more important things going on in life today than this.

  • Ni Ni

    Great now that gd Baby Daddy song is going to be stuck in my head for the next few days ?.

  • Blue

    They not sorry.

  • L.T.L. Since 2007

    Call me sensitive, but I hate hearing baby daddy or baby mama. Nothing pisses me off more than for someone to hear me say I have 4 kids and their next question is how many baby mamas? Or to be genuinely surprised when I say all by my wife.

  • MissHarlem

    ? I'm talking about how we are marketed in general. Main reason they was able to do it because even when we should demand better in terms of respect and how we are viewed most will turn a blind eye and defend the bs. Comments in here suggest just that.

  • L.T.L. Since 2007
  • MissHarlem

    Hey boo hey. They know why ?

  • Phillybruh

    I think sometimes people want too save their outrage for something more important a greeting card that says Baby Daddy in the grand scheme of things isn't that important. If you don't view yourself as such don't get the card( Not you).

  • CaramelDrop

    Unfortunately at the rate we have babies out of wedlock - you sir are far and in between. Happy Fathers Day - your wife and children are blessed to have you!

  • Ni Ni

    I cringe.

  • L.T.L. Since 2007

    Thanks!

  • SummerBaby

    Nice to see your font. ?

  • SummerBaby

    Awwww! Stand up for intact families. ??

  • CaramelDrop

    You know most advertising strategies are based on market analysis... as phucked up as the reality is, there is a overwhelming market for these type of cards in our community. I don’t like the term myself but it is what it is.

  • 88

    Black folks need to do better close your legs get married then have children. American Greetings keeping it real

  • ZZZ

    Which ethnicity came up with the saying "Baby Daddy" anyway??? Just saying. No big deal. There are bigger issues of the world than this baby daddy card.

  • Phillybruh

    Why do black folks think that term only applies too them. Its like we want too own everything that is looked at a negative.

  • MissHarlem

    I understand that and honestly this is the most energy I put towards this. However it grates my gears that we are NOT allowed to be outrage at more than one thing. We are the MOST oppressed so naturally we should be outraged at more than one thing at a time. We can chew gum and walk. I don't have children so not my fight but it is mine because I'm black and I don't approve of this poor ass card. I bet everyone check on here that hallmark or whomever wouldn't have that kind of card for a jew .

  • MissHarlem

    ??

  • Chaseboogie The Prince

    Well.......

  • MissHarlem

    My twin *fistbump*

  • L.T.L. Since 2007

    TWIN!!!! You hit the nail on the head. Especially that last part.

  • FukkFolks2018

    From my understanding this was for married couple

    The card showed the couple overlaid and the words "Baby Daddy" on the cover, and "You're a wonderful husband and father — and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day" on the inside.

  • Ms. Jackson

    Good. Cause even tho I have no kids of my own, I truly felt some type of way when I seen this on the net some days back. I've even heard newscasters use this term. I was DONE.

  • FukkFolks2018

    So why folks jump off the deep end? The inside of this card says husband. Nothing about a single mama. nothing about unmarried couple. None of it.

    The card showed the couple overlaid and the words "Baby Daddy" on the cover, and "You're a wonderful husband and father — and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day" on the inside.

  • MissHarlem

    I'm trying tell people. They got us so systematically and mentally fckd that even when we should demand better most will be like no massa right. Another subject that hits a sour note is prior to the late 70's or 60's (memory a little foggy on the decade) we were a dominant two parent household. Now we normalized our own demise that a baby daddy card is being defended ? you can't make this fckry up.

  • MissHarlem

    Problem is while the words are sweet there was no reason to further highlight baby daddy. Might s well put baby daddy on the back of the card too. Hell it's already inside and on the front.

  • Kay Gee

    Well in my way a thinking and the assumptions I made throughout the course of "baby daddy" being a thing, usually it refers to men that are not in the same house with their children. Now I know assuming doesn't always go well, but tell me when did that change???

  • iWasteTime

    I'm mad "we" took it as an affront to us as a people.
    EVERY ethnicity has baby daddies, we do not have a more a monopoly on baby daddies!

  • Miss Thang

    The first time I heard the expression was from the song "Who that is? My baby daddy."

  • Miss Thang

    hahaaaaaaaa

  • Kay Gee

    I thought the card was good until I read that it says "husband" in the inside...I think whomever made the card didn't know the "history" of that term...

  • L.T.L. Since 2007

    Hey, what do my overly sensitive ass know? Bout to roll up and roll on to the crib and hug up on my baby mama. Don't stay in here and get your pressure up.

    Wanna hit this fo' I go?

    https://uploads.disquscdn.com/images/0472bf64f40cd9026afc9a573e09e00636d59bd801d46970f1a26fe2fa072603.gif

  • MissHarlem

    I wouldn't have one issue if all races was depicted as a baby daddy. One card with black, white, hell even dykes. Be inclusive with the fckry. 4:53 here I come ?

  • FukkFolks2018

    This same company makes the Mahogany line of cards. Geared towards blacks. they also contain "black euphemisms" Happy birthday girlfriend. To my best homeboy. Are those offensive? Why we not outraged at those? Im just asking?

  • FukkFolks2018

    See below my comments about the Mahogany line of cards. I said it was the same but its not. Its Hallmark. This is American Greetings. Still.

  • GoldenGloBeS

    But it's true all black men do is cheat lye and have multiple bastard children ! Worst round no woman wants that drama bullshit please! The cards funny as hell!

  • Soda

    What if it said To My Gay Baby Daddy?

  • MissHarlem

    Literally just smelled my haze I copped. Getting out here to light up. Let me hit that right quick before you go

  • MissHarlem

    I agree and I'm aware and here comes my original standpoint. No other race will even get remotely played like this. I view us as royalty anything less is an insult.

  • MissHarlem

    Oh and if y'all remember we joked with this term in the 90's our little inside joke. However it took a negative connotation when we were viewed as only having a baby daddy be it the media, news etc. By them ? in any event y'all have a good one gonna sneak outta here and get my life ?

  • BadAss Will

    everyone seems to have different understanding of the term. some take it seriously and some just use it as a playful term. my thoughts "who cares" I'm sure that's not the only care in the bunch that insult certain people and won't be the last.

  • MissHarlem

    I'm sad now because I only buy mahogany cards ? I should beat their ass they know better ?? also you know damn well girlfriend etc doesn't have nearly the negative connotation as baby daddy. Don't make me break out my NY cmon son ??

  • Rayne

    Ion have an issue with it ????

  • FukkFolks2018

    There are folks here who said it pisses them smooth the hell off when their white coworker walks up on them with HEY GIRLFRIEND. No its not the same. Its not. I agree. But it is a saying that is attributed to...us. Mahogany is a line of cards that are geared towards...us. My best homeboy was one I saw for a Best Man in the wedding section. Homeboy is used...for us. I personally dont see a difference. I understand one is more negative than the other two. Still they are making money off of OUR sayings. All of it. I just...*shrug*

  • pure_rachet

    So Target cares about the cards but still lets men into the women's bathroom? Miss me with the BS.

  • MissHarlem

    That part is true. We are only a coin and a sound bite and I think I finally got to what bothered me. I don't have a problem with any of those sayings just don't like it being monetized I guess. Que sera sera lol

  • Anunnaki

    ?????

  • BingBangBoom

    So now people can't say baby daddy? Do you know how hard it is to find a baby daddy card? Let alone an Ex man. Lmao yall a trip. Same ones complaining wish they Baby daddy would give them a Baby momma card for mothers day. I love Target! Bloop!

  • WhooCares

    And there it issss...

  • SweetTEE

    I guess that includes your father as well. We not gon do this today.

  • tintin

    The real questions is which fool made these cards

  • SweetTEE

    I can see your point. Thanks for pointing that out.

  • Logan Roberts

    I could've sworn companies have focus groups before they release stuff to the public, who ok'ed this? Next it's gonna be cards saying nigga.

  • SweetTEE

    probably a group of young "hip" white kids..and a few brownies who think they're white.

  • Renee26

    I thought so too

  • Renee26

    Both their hair looks straight to me...I thought Latino when I saw it

  • Renee26

    Yup

  • SweetTEE

    I don't have a dog in this fight, but most people I know who are married with kids hate to be referred to as baby momma/daddy. They don't even refer to each other in that manner.

  • FukkFolks2018

    They have come out and admitted that this was indeed a black couple depicted. American Greetings.

  • Shawty

    Baby daddies are NOT only black men. It's all men that have children with women they are not married too. All baby daddies are NOT deadbeats either. This kinda lingo burns my soul!!!!!!

    And having a card for them not a bad thing.

  • Shawty

    But I'm mad that they insinuating that ONLY black women have baby / deadbeat daddies.

  • Shawty

    cracking up over here

  • Shawty

    did it?

  • Shawty

    The exact same point I've been trying to make

  • Cats Gold

    There is a non black person who wants to trademark the n-word for merchandise.

  • Shawty

    But not everyone was appreciative of the creative line of cards that celebrated unmarried Black fathers and deadbeat dads who abandon their baby mamas. (That's is the quote from the article. They said that, not us!)

  • Shawty

    laughing hard as hell

  • SweetTEE

    Kinda made me mad putting all brothers in the same category lol

  • Raquelle Dellaghetto

    Whites are baby daddies too. I guess next time it should say, "Child's Father" with a white couple on the front ?

  • bella28498 .

    Smh black ppl are America’s favorite joke.

  • Coffee1st

    I think it was taken personally as a people because the only cards that contained the term Baby Daddy was for black people with black people on it.

  • Kayke

    we know that but it was targeted to black folks as the illustration shows. Why didn’t they put a yt blonde couple on it like they do most cards?

  • bella28498 .

    U are absolutely right, I don’t know of anyone who is married that will tolerate being called baby daddy or momma.

  • TheThrowbackBeauty

    Why do I feel like black people are behind the concept of this card though?

  • Da realest

    I wasn't offended by the card lol prob woulda bought it if it was MAHOGANY. I call my husband baby daddy all the time

  • FukkFolks2018

    LISTEN
    TO
    ME

    Why do I think this was by a black person as well? Then what?

    And I am over here looking. There are a whole damn lot of baby daddy cards out in this fukkin world.

    https://uploads.disquscdn.com/images/bda4274daa18fcff9258e8cf6980e03d8ed3e816ca26c31339f5d8c5064bf4a7.jpg

  • FukkFolks2018
  • kennedy220

    oh goodness here goes the young generation jumping on everything that offends them...I personally like the card

  • Coffee1st

    THIS^^, THIS^^ Annd THIS^^
    ??????????

  • the guest

    Did the card lie? No.

  • Coffy

    Michelle Obama called the president her baby daddy. I found it cute in that sense, but when I hear them say that on those hood ghetto shows where they say Murray instead of Maury, my baby daddy, I cringe.

  • the guest

    Unfortunately and tragically so this is an epidemic in black community but it is no laughing matter and it's racist to mock the issue.

  • Coffy

    We have never used the N word in my home, I tell people not to use the N word when they speak to me. My brother is n this and n that.

  • datjerk

    Welp, MFs made the term so mainstream that Halmark is making cards. Isn't this what the culture wanted?

  • Allihave2say

    I mean, they used a black couple on this one. Were there any cards with white folks? Not to mention this one looks like a love card as if sex is the only position in these relationships and does nothing to advocate for the father. Do the card writers at AG not watch Jerry Springer or Maury? White folks are the dominant group in America. Don't let the lying statistic fool you they are in the lead in many of these experiences.

  • Dahl

    The only people offended by this are the “baby daddies”, and the women they spawned with. Don’t think married parents would really care...????

  • the guest

    I hear more white upper class suburban married parents at our children's private school refer to eachother as baby daddy/mama. They think its cute.

    Black well to do unmarried parents with children attending the school use the term child's father/mother. Something I have observed.

    Side note: Not all black unmarried parents are struggling. There are successful black people who have children and choose not to marry. Same for whites.

  • kennedy220

    lol right. thats what I'm saying

  • FukkFolks2018

    Only white folks ordering cards off of Esty. Most of us are going to the store and looking in the black Mahogany section. Until I looked I didnt even know you could order cards off of Esty. This card above depticing married people... is allowed to show sex. They are married.

  • Coffy

    Until women stop allowing men to treat them as such then women will continue to be treated in a disrespectful manner. I wish that I knew then what I know now, but I give my son my knowledge. He knows not to call women the B word or to hit a woman. He also knows to be someone's husband and to have all of his children feet under the same table. He always says my wife, not baby mama.

  • Coffy

    That's because they only hire wp in corporate.

  • Coffy

    Because like someone said, next they will be putting the N word on cards. If you don't speak out they go too far. Like I truly believe wp are trying to take us back to the old days, the only difference is they have guns and badges now instead of ropes.

  • Readytochokemothernatureout

    As with other cards if you don't like it just scroll on to another. Baby daddy term is not exclusive to African Americans ???

  • Coffy

    The first time I heard that term was on Maury Povich, which I no longer watch. I started losing brain cells watching that crap.

  • rayne215

    lmao. only black people have sex and procreate outside of marriage? yall will put any and every stigmata on us. and look foolish while doing it.

  • Quitedeliteful

    Keep the card and put a blonde haired blue-eyed couple on the front...

  • Malai

    I laughed SO HARD at this! First off for all the dumb MFS that are offended, WHY exactly ARE y’all offended? ?? y’all made the conscious decision to have a baby out of wedlock so the man ISNT your husband.... he’s your..........? BD. Exactly ??

  • FukkFolks2018

    The inside of the card says thanks to my husband. So the couple on the front is married. I think its even funnier bc 98% of people were outraged due to the front. Nobody even bothered to find out what was on the inside. Yall have a good night.

  • Malai

    ?????. Ok? U betta Tell it

  • Malai

    ??????? omg that makes this a million times worse... this don’t apply to them even more now and they all mad for nothing ????

  • FukkFolks2018

    "The card showed the couple overlaid and the words "Baby Daddy" on the cover, and "You're a wonderful husband and father — and I'm so grateful to have you as my partner, my friend, and my baby daddy! Happy Father's Day" on the inside."

  • Quitedeliteful

    Be inclusive with the fckry.
    ~~~~~~~~~~~~~~~~~~~~~~~
    Exactly!!!! Lemme see a Chinese couple or a Caucasian couple on the front. They wouldn't dare...

  • Malai

    ???????????????????? Girl whyyyyy is this even a topic of conversation ? good grief! ppl find the silliest of things to be upset about.. this isn’t one that requires anger lol

  • Dahl

    Thank you for this!!

  • FukkFolks2018

    You should read the outrage on Black Twitter lmao. As someone pointed out below Michelle Obama even called the President her baby daddy. We cannot find THAT cute and it was indeed fawned over when she said it...it was even a post here about it...and then find utter outrage with this here. Yes we are the most targeted group. Yes we get our asses DRAGGED by white people.

    Be we are also the most inconsistent/contradictory ass folks I personally know. And I know many. Asians. Jews. Red Dots. Like...Im lost.

  • Allihave2say

    Esty is nice they have a lot of surprise on their site.

  • bella28498 .

    Michelle Obama also said on tv she’s a single mother. That is when I knew she or he is nothing I will follow

  • bella28498 .

    It’s called mind phuckery married or not no one should be reduced to a baby daddy. I didn’t see a baby momma card. The black man is always the butt of the joke. Everyone in the black community know it’s an insult to be called or be known as a baby momma or daddy.

  • MsPam

    Between this write up and listening to Betty Wright’s U-R-A Ho (and you don’t even know it), No Pain, (No Gain) I’m dying!???????

  • bella28498 .

    Same thing I said

  • Phillybruh

    I still wouldn't care.

  • RaginB

    Damn,black folks complainin about too damn much now...actin like baby daddy’s don’t exist?
    The nigga didn’t propose so you mad at Target?

  • Victor Nathan

    are there no white baby daddies/mammas??????????

  • Dowoop

    Uh huh

  • kekeb

    Omg Taaaaarrggeeettt!

  • kekeb

    LMAOOOOOOOOOO ? I get your point, but this card probably should not have been in Target

  • T3

    They're quick to say we're too sensitive. My thing is this, somebody should have thought this might be a bad idea. Since when did AG start putting us on cards???? Like, they know EXACTLY WTF they be doing. Then it's always they're sorry . Nope, uou meant it! GTFOH

  • Anji

    Say That!

  • RealATLPeach36

    No need to apologize to me...shit the shoe fit wear it. Lmao I’ve heard other awkward shit Glamma instead of grandma or granny or big-mama.... whole dam family dynamic change.

    Men wearing leggins and blouses ? nothing shocks me. Shit Marlo got the peach ?

  • ShWa

    That is what some call 'em don't they so why be mad???

  • http://sandrarose.com SandraRose

    Liberals and snowflakes don't need a reason to be mad.

  • hi-liter

    Apparently the card was created to fill a “niche” in the market. It’s a damn plethora of baby daddies..rich, poor, black and white, However I think the black couple depicted causes the issue. Hell, just make one and put a white couple on it because either way the card is needed nowadays.

  • Alextra Ballard

    Apologize fa what? This wasn't a mistake....this was intentionally...Target knew exactly who they were targeted. Even the couple is black. People say sh(it) then wanna back peddle.

  • http://sandrarose.com SandraRose

    Yes there are, and I'm sure their community has a name/slang term for them. "Baby daddy" is a Black slang term.

  • Itzgoingdown

    Correct and I bet you vote straight demo-dummy. lol

  • Itzgoingdown

    Just a guess.... but maybe it's because Jews have THE LOWEST (single digits) illegitimacy rates in the country. And, maybe it's because blacks have the highest, over 75% illegitimacy rates in the country. "shrugs"

    I think you're in denial. Baby daddy is how young black girls refer to the father of their child.

  • Coco_Butter

    Right hell half of the Kardashian’s got baby daddies lol

  • hottlanta

    Wrong color on front of the card. Sarah Palin daughter would be the first one in line to buy that card for 2 baby daddies and 3 kids.

  • Jethro
  • J2PC

    She is still married to her the father of her last 2 kids (Dakota Myers). She was engaged twice to the teenaged daddy of her 1st.

    -she is trying to hold onto her marriage so that she will not be looking like a number of other women with kids out there with never being married, let alone ever being engaged.

  • J2PC

    It was probably created by a silly Black person looking to get rich off of peddling foolishness while shaming their own people.

  • FukkFolks2018

    Another Esty card. Like I said...its a whole lot of em. I agree with you.

    https://uploads.disquscdn.com/images/1dd829dad1ae0e39c8fb086ce3368a0beeff282aa043bc9c5eddb27a758c7b83.jpg

  • J2PC

    They are only mad when it is aired as their dirty laundry. -easier to not face the personal accountability & responsibility for personal behavior by not talking about dirty laundry so publicly.

  • J2PC

    Yet, the same folks tend to those baby mommas rap lyrics & songs mocking them via saying this and that. -as shameful as it is, why not join the dysfunctional behavior to also ca$h in on cards.

  • J2PC

    The females in hood fights: He, he'zzz my babebeh deddy! And? -so what he's mine now! Next female...he is all our baybay deddys. smh

    -the point is they glorify this classless, insulting dysfunctional behavior as if it is a badge of honor. Then, got the nerve to get mad because now Ta r get & others are trying to make $$$ off of their foolishness.

  • J2PC

    Huh? lol I guess you didn't know that the Baby Mama Mother's Day Cards existed first. -look it up.

    People are hilarious going off on a tangent but don't realize that they do know even know the half of it. lol

  • Jethro
  • hottlanta

    Her mom paraded her on the stage like a prize cow at the county fair when she was a teenager. Please that marriage was to just save face and we all know it. Kinna late for her to be respectable. Those kids gonna count how old they are against their birthdays and know mom had them before the marriage. All they do is do the math.

  • king shun

    i have notice alot of these chicks strive to be baby mommas

  • Jethro
  • Jethro
  • bella28498 .

    And if u baby mommas accepted it then it’s on u

  • Jethro

    Many women have a maternal instinct and it isn't affected by marital status.

  • interestingconcept1

    You posted exactly what I was going to.

  • interestingconcept1

    Exactly. They just needed a variety of couples. Hell folks are proud to be baby mama's now. *Kanye shrug.

  • Rhondalousey

    Idk. Some say it and find it cute because they know the truth.

  • Lorenzo Chaps

    So nobody gone tell me that lil guy broke up with OffKeyshia Cole low self esteem self?

  • Dreamer

    I love Tarjé ?????

  • CocoBabe88

    The bigger issue is why would you want to buy a card to celebrate a dead beat dad? But I guess if he’s being a good dad then this card would be appropriate. At a 75% single motherhood rate among black americans this card is absolutely appropriate.

  • Cici

    I agree and I think it’s HILARIOUS while speaking volumes at the same time.

  • CocoBabe88

    The term does only apply to blacks! Blacks made up the damn term but want to be mad about it and pawn it off on white people, lol? It’s a slang term for saying “the father of my child.” Normally white women who are divorced or in the rare occurrence, single mothers, will simply say “my son’s/daughters father” or “my ex-husband.” In the rare occurrence that white’s use the term, it’s done so mockingly or as a slang term. Nothing “cute” about it. And white people don’t use or reference the term nearly enough for it to go mainstream or be used on a greeting card. That’s all black folks doing. It was black people making songs about being baby mama’s and daddies, not white people. It was black culture that celebrated the term. It’s black people having children out of wedlock at 75%. Stop always dragging white people into sh*t and take accountability for your own community and your own black culture nobody but BLACKS created.

  • YouWontSayItButIWill

    Black folks..... The term is used so much in the black community that this card shouldn't even be an issue. Kind of like it's cool when blacks kill other blacks....but when a white person kills a black person.....

    Let me just leave this alone. The black community is not ready for the truth.

  • YouWontSayItButIWill

    With a designer purse and some red bottoms...

  • Junkanoo

    That's why diversity matters.

  • kathleen johnson

    No

  • Faux Gibbler

    Agree. also, it’s not just black men who abandon their kids.

  • ?Patty Kakes?

    Chile let that go........even married couples say baby daddy. Actually I think it's kind of cute

  • Malcom Flex

    Major of black males are baby daddy what's the prob?

  • disqus_DxKO3ThTGI

    I only refer to myself as a Co-parent.....And I refer to him the same. The term "baby momma/daddy" has always been a LOW CLASS definition of a parent to me. I REFUSE to be subjected to and or even be acknowledged that as a description........

  • dru and neil

    The first thing I thought of were the stats as well. Someone created the card, not knowing this many people would be living in a state of denial. If you don't like the phrase "baby daddy" just don't buy the card, but don't claim it's racist because there's a black couple on the front, not with our out of wedlock rates.

  • dru and neil

    I don't think they based their decision to put a black couple on the front of the card off of Sarah Palin's hypocrite daughter, probably about the percentage rates of out of wedlock children in the black community as a collective.

  • dru and neil

    They SHOULD mean it and we shouldn't sit back and act like the statistics to back up the meaning behind the card, aren't true. There's a black couple on the "baby daddy" card because black people have the highest out of wedlock rate, it's really not hard to understand.

  • dru and neil

    ??????

  • dru and neil

    "Everyone in the black community know it's an insult to be called or be known as a baby momma or daddy"

    ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

    THE HELL THEY DO! It has not even remotely registered to many black folks, that this is an embarrassment! Plenty of folks have no problem with it WHATSOEVER, and that's why we were targeted on that damn greeting card!

  • Neva RuthLess

    Why are black people mad at the cards and not our dysfunctional reality?

  • Neva RuthLess

    Black men and women have no respect for nor value monogamy, marriage, and family. So the majority of African Americans are a bunch of baby mommas and baby daddies instead of husbands and wives. I always said if black people honored monogamy and marriage we would be more wealthy and less dysfunctional. But we don’t practice sexual discipline.

  • MimiCollazo

    I’m new here so y’all go ahead and shade me as necessary. But I’m not seeing the issue with the card. Black folks done run around using that phrase as a badge of honor for longer than I can remember. Hood chicks refer to their child’s father as baby daddy from sun up to sun down and think nothing of it. Hood dudes refer to their child’s mother as baby momma the same way. Yes The Baby Daddy exists in other cultures but other cultures don’t throw it around like we do. WE made the term main stream so why are WE offended by it. If it doesn’t apply to you KEEP CALM AND CARRY ON. If you don’t refer to YOUR child’s father that way then find a more appropriate card for your particular situation. Bad enough there aren’t enough greeting cards that display black folks to start with but the one that is statistically true, folks got to be complaining about. Look around... there are way more things that black folks should be offended about than a greeting card. Okay I’m ready for my thrashing now **wraps arms around tree trunk.

  • Neva RuthLess

    And this is why black men do what they do. Stop cuddling black men. Name one community on earth that abandons their children as men at the same rate black men do?

  • Neva RuthLess

    Black people do it at a far rate. White illegitimacy is 25%. Black was 72% now its at 63%. Black women are slowly getting it together.

  • Neva RuthLess

    ????????

  • KayCSoul

    You better say that! Thank. You.
    I just have a problem with the exploitation of the matter by a company that is likely not black. Stop making coins off our dysfunction. And put Beckah-Tiff, and MethAnne on a baby daddy card too, because they exist. But the card would read more like, BabyUncleDad.

  • KayCSoul

    This is so degrading.
    So American Greetings wants to make $$'s from wayward living?
    I can't grow up and wish I'd done things differently without having a greeting card to remind me that at one point in time I was slumming, and that this undeserving mayne did NOT propose, and once got the cookie, but left the jar full?
    Lord't.
    The devil is so busy...he leaves no stone un-turned.
    Bye American Greetings. Just BYE.

  • KayCSoul

    We can own our shyt and still be mad. LMAO

  • supastar

    Why is target apologizing??? Black mothers use the term "baby daddy" on a daily basis. You cannot be mad at a company for making a card that is used by women daily. Change the dialect!

  • Phillybruh
  • supastar

    no thrashing here... I agree with you. When I first saw the card i thought oh well its used daily.

  • Karen Brady

    Word up!

  • supastar

    this is the truest statement ever!

  • supastar

    when?? I thought they were so happy and in love.

  • Doink_Ahanahue

    Interesting... When you read the inside, it just seems to be a play on words. "Grateful to have you as my partner, my friend..."
    Black people (really people in general) seem to search for reasons to be outraged... smh

  • dru and neil

    ??????

  • indano

    Better than My Boo malarkey.

  • http://batman-news.com Roderick2011

    supastar: no thrashing here......

    Is that you Juanita Bynum?

  • missmiami305

    I can see Kylie giving this to Travis and he’ll even Khloe giving it to Tristian lol.

    Unbothered by the foolishness. If u don’t like it, don’t buy it.

  • CashleyBankz

    Lol, if it don’t apply let it fly ?????. Most BW do unfortunately have “baby daddies” & refer to them as such. I think the card is creative. The creators were trying to be “hip”. I think it’s a pretty humorous card & would buy one as a joke

  • BEANTOWN BULLI

    TF. Most people out here aint married and they are or have a BABY DADDy!!!! People bitch too much i swear, this world so damn sensitive!!! Cannot fart in peace!! Don't get me started on me too movement!!

  • bella28498 .

    Black ppl are targets for everything! The slow black ppl u speak of isn’t the majority. Once again black ppl are targets for everything not just a baby daddy greeting card. To add extreme insult to injury the inside of the card says the man is the black woman’s husband ??? No ma’am society is really trying to belittle us.

  • Viv Blaze

    I'm a Baby Daddy, and I'm a Jew.

    We come from all backgrounds.

  • Viv Blaze

    Most of the time where something is presented to a black audience, the producers and artists are black. Not being cynical or anything, but it's reflective of what they come up with in creative meetings. Someone probably suggested a "Baby Daddy" card and they went with it.

    In any case, I doubt it was a bunch of white old men in suits, smoking cigars, scheming a way to talk down to black families who've had a baby out of wedlock.

  • KayCSoul

    I don't doubt it at all.
    As much as they appropriate our culture?
    Nah. We make them more money than we make for ourselves. Trust.

  • KayCSoul

    The scenario of the white men in suits isn't my idea of how this came about either. At the end of the day, I don't care about scenarios or idiosyncrasies; I personally view it as a negative.

  • FukkFolks2018

    Welcome to the Jungle Mimi! I agree with you.

  • Cannelle

    I actually think that card is cute (I'd never buy it). I like the little babies every other person.

  • Cannelle

    I personally think that the card is in bad taste for Target. That said...people DO have baby daddies, and a bunch of black folks seemed eager to help popularize this term. So now I guess it is time to pay the piper.

  • Richard Mcghee

    You knew that card was offensive if you had a brain the size of a pea. Plus out of all the people involved, not one person thought hey this card is inappropriate. I do not accept your apology as well as anyone of color shouldn't. You would have to have close to morons to think this card was ok. I am so sick of apologies for racist acts, just don't do them, no matter how bad for some of you that you really are racist and represents these companies. My hope is that eventually the ignorant behavior on the companies part causing them financial issues in the days to come.

  • Anonymouse

    lol... No one ever takes it a step further to see what card says on the INSIDE. Just looked at the front and feigned outrage smh...

  • 2gr8ful

    Amen! The people who are complaining probably don’t even buy cards as most people text and communicate electronically. Just another bandwagon to make noise, this world is so negative. Sometimes you have to find your happy place, keep it moving and enjoy life. Stop letting yesterday take up your today..geesh.

  • hottlanta

    Wow black women get pregnant out of wedlock gets a $2.99 card while white women pregnant out of wedlock gets a $$$ show called "16 and Pregnant." Pregnant out of wedlock and white pays more.

  • the guest

    Not just black. The card fits most everybody's situation these day. Another reason white people have higher marriage statistic is they include common law marriage.

  • the guest

    They all have baby daddies. Kim is the only married one and they got married after North was born.

  • the guest

    LOL

  • the guest

    Unmarried white couples with kids out of wedlock say my husband and my wife even when they are not really married.

  • king shun

    the kids they raise as far as the black ones come out to be gays and kill folks over tennis shoes

  • Jethro

    While the white ones rape and shoot up schools. Stereotyping goes both ways.

  • king shun

    add up all the school shooting and it does not equal one week of murders in the black side of Chicago and thats just one black area

  • Jethro

    Why is your first instinct to vilify Blacks? What does it do for you? Are you a racist?

    And you're lying about Chicago. I live here.

  • Youngblood

    I'm a black woman and I thought the card was nice. When you go get a card for someone you take your time to find a card, thats so you,but about them, cards are a expression,its art, it's about the person but from you. My baby daddy would probably laugh his @ off if I gave him that,and called me ghetto
    But the thought behind it and the laughs you share with each other is really all that matters. I'm black and I'm proud hater's going hate.But you can't let them steal your joy

  • Youngblood

    The only surprise to me that it was in Target and not Walmart

  • Faux Gibbler

    Scientologists.

  • Liah

    ??

  • supastar

    no! lol

  • Chuck

    That looks like Jamie Foxx & his white chic, Tom Cruise's ex wife.

  • Chuck

    Half of you fools have baby daddies or are baby daddies, so why the fuss?

  • Nyla

    I am with you, I see nothing wrong with that card. Hack we hear My baby daddy all the time so what's the issue. Smh

  • Shawty

    It starts at home with their upbringing. Good for you.!

  • Guess Who

    I am going to hold my mule on this because I can see it both ways...

  • Faux Gibbler

    It’s not just abandon. Lots of black men getting killed. There are lots of great black fathers out there like my daddy.