Ludacris is doing his part to convince men to clean up nicely. The rap mogul and actor signed on to pitch Harry's Body Wash and he appears in a shower promo for the brand.
In the new body wash ad, Ludacris plays a single dad who teaches his son how to read, using the book Chicka Chicka Boom Boom.
Afterwards, he washes the dishes and breaks into a rap -- but he really displays his rhyming skills as he showers with Harry's suds all over his bod.
The new promo ad launched last week. Watch it below.
In unrelated news, The Ludacris Foundation and John Casablancas have teamed up to host the 2nd annual #ME Youth Empowerment Seminar to empower local teenage girls in Atlanta.
Key topics include: Branding One’s Self, Creating Your Own Personal Style, and Discovering the You Inside of You. A runway fashion show, sponsored by Macy’s, will culminate the event.
“At The Ludacris Foundation our mission is to help youth, we aim to show young people that they are the builders of their future,” said Roberta Shields, President of The Ludacris Foundation.
"As my son, Chris Bridges, said, we want to highlight the importance of leadership, education, self-discovery, and self-love. It is so important that we all, especially young ladies, dare to dream and manifest those dreams in ways that move our families, communities, society and the world forward.”
The event is by invitation only.