Colin Kaepernick has filed paperwork to trademark a B&W digital image of his face and distinctive afro hairstyle.
According to the trademark office, the quarterback-turned-activist will use the image on promotional products.
The documents obtained by the Daily Mail UK shows Kaepernick's company will secure the rights to the rendering for use to promote things like t-shirts, calendars, toys, classes and seminars, as well as TV and movies.
The image is also being used in Nike's 30th anniversary "Just Do It" campaign ads.
Kaepernick has had trouble finding work with NFL tams after he refused to stand for the playing of the National Anthem prior to NFL games in 2016.
Kaepernick filed a grievance against the NFL, alleging the teams colluded to blacklist him.
The NFL's request to dismiss Kaepernick's grievance was declined in August. A hearing on the grievance will be held soon.