Cardi B

Fashion Nova is the #1 searched fashion brand on the Internet according to Google. The affordable fashion brand took the #1 spot over Louis Vuitton (#2) and Versace #3.

In lieu of spending millions of dollars on marketing, Fashion Nova recruited popular celebrities and influencers with millions of followers to market their brand to teenagers and young adults.

Fashion Nova's Instagram account has 14 million followers.

Cassie

Celebrity endorsers include songstress Cassie Ventura and rapper Cardi B, who received $20,000 a month to model the clothes in 2017.

Reclusive company CEO Richard Saghian grew the brand from a one-man operation to over 525 employees working out of the company’s spartan headquarters near Los Angeles.

Fashion Nova

The company built a reputation for its popular high-wasted jeans, which retailed for $35.

Saghian turns his nose up at well-established high-end fashion brands such as Louis Vuitton.

"Overpriced fashion is dead," he told WWD in a rare interview in 2017.

But for all its successes, Fashion Nova is not without its critics.

The Better Business Bureau has received thousands of complaints about the company's business practices.

Complaints range from slow deliveries to missing clothing or the wrong items when the orders do arrive.

One dissatisfied customer wrote:

"I want my money back. Fashion **** still advertising and saying 2 days shipping what is going on? I been calling them but there's no real person, you can not leave message either, I commented on their Instagram page but it was ignored and deleted."

Unlike the clothing modeled in high quality photo shoots, customers complain that the actual clothes they receive are a far cry from what is advertised.

Saghian shrugs off negative reviews about his brand, which he says he plans to keep private without outside investors.

"A lot of my competitors have teams that work on a budget all day and are obsessed with profit margins," said Saghian.

"I don’t want to focus on that right now. I believe that as long as we focus on giving the best product at the best price and getting it to our customer fast, we will continue to grow. Right now the focus is getting as many people onto the platform as possible."

Photo by Getty Images

  • HotInCleveland

    SAD!

  • Trey

    lol

  • Torae

    They also steal designs from young up and coming black designers.

  • Rayne

    They’ve got some pretty effed up reviews. I’ve read them. I don’t plan on ordering from them ever. I like the tailored look so I’m an express fanatic.

  • Coy little wink

    My coworker says the jeans fit nice I might try them but not the clubwear I'm a classy lady now ?

  • Dontgetdraggedhoe??

    Its cheap heaux wear. Theres a lot of cheap heaux out there. Make sense. Im not finna wear the same outfit as the rest of these loose easy pucci chilren. Ffs im single and i wear laperla exclusively. Ion do polyester

  • 2gr8ful

    I searched them also but after reading the reviews kept it moving. Fashion Bug, Rainbow, Dots (RIP) Limited (RIP) Learner NY (NY&Co) are my spots.

  • 2gr8ful

    Those reviews made my head spin

  • http://welfareinfo.org angrysolo

    they have any brick and mortar stores? i have a hood booga niece/(sometimes)nephew who would like some of these britches https://uploads.disquscdn.com/images/77c302ddf8beaa0f3eb9627748babb2c4bab8f5c5f73ccde889f06357569bd7d.png

  • http://welfareinfo.org angrysolo

    they’re whole branding reminds me of jimmy jazz, and those urban boutique type stores in the mall

  • Dahl

    Sometimes you just need to pay for quality. But congrats to them anyway...

  • Rayne

    Off the chain! Some folks said it took them months to get their stuff after they’ve paid. I know me and I probably would be on the next plane smoking to collect my lil change lol

  • jeniefrumdabloc™

    I just went to their site not too long ago today ,..... no thanks .... https://uploads.disquscdn.com/images/c22bbb0726b55780d5b8daabf5e7ff036f5e7db69467497fbef25caabddf4b73.gif

  • cherrypie

    Only the jeans. Its hard to find good jeans when you have hips and azz.

  • cherrypie

    Only the jeans. Its hard to find good jeans when you have hips and azz.

  • Navybeans95

    Shein is coming at them from the hard left tho...it's so many of those sites poppin up...

  • Navybeans95

    Shein is coming at them from the hard left tho...it's so many of those sites poppin up...

  • Solstice

    Yess to the La Perla!! My kinda lady!! ( I too wore their lingerie and lounge wear in my last life) ??? Think I may go on back to that life ????

  • Solstice

    Yess to the La Perla!! My kinda lady!! ( I too wore their lingerie and lounge wear in my last life) ??? Think I may go on back to that life ????

  • DaughterOfaQueen

    All the time! If I ain't got it..I'll wait?

  • DaughterOfaQueen

    All the time! If I ain't got it..I'll wait?

  • http://thedevereauxshow.com Ms.Devereaux

    Double no thanks from me!

  • http://thedevereauxshow.com Ms.Devereaux

    Double no thanks from me!

  • Waya Hedia

    That outfit in the image is atrocious.

  • Waya Hedia

    That outfit in the image is atrocious.

  • http://thedevereauxshow.com Ms.Devereaux

    Them same jeans in rainbow. Someone I know purchased a pair from fashion nova and was like ? when they saw them in rainbow I hollered

  • Solstice

    True! And I am tall. 5’9. So I have to pay a lot for my jeans. ?

  • stav

    Looks very DHgate, Alibaba, Chinese poor quality clothing.

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!

    those breasts up top look painful.
    (on the hits & misses images, were the jeans shipped ripped or...
    *trails off*) https://uploads.disquscdn.com/images/3a5f6182adf7601cc7d6bd7651b790edefe1d56085936c9c74c4b8a2232152d5.gif

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!

    wait... what?! LOL!

  • Coy little wink

    I found nice jeans on alloy...they have long lengths like 35 and 37 inseam for us leggy girls

  • PetiteButterScotch

    I shopped there in the past. Lots of sweaters n a few other cute bathing suits that are cut for thin models lol

  • queen of cups

    Triple... I'll stick to Dillard's

  • Coy little wink

    Girrrl...smh

  • stav

    lol

  • xenaD

    Everybody is ordering fashion nova so it’s no surprise... their marketing strategy is lit! Lol ?????

  • Navybeans95

    Yeah..I tried and returned...u can't have wide hips ...they stuff is made for them size 4 girls...

  • jeniefrumdabloc™

    Lol said the same ......

  • jeniefrumdabloc™

    this whole time I thought it was some kind instagram store thing ... had no idea it was an actual site .... had no idea ... I'm so late

  • Renee26

    He's still spending a lot in advertising... He pays the sponsors but it was a genius move to use their influence vs traditional advertising

  • Guest

    Auntie can we get a post about the drama on " The Real" tomorrow. I'm out. Laterz

  • Renee26

    I wish those models up top had bigger sizes on to flatter their sizes vs having them look stuffed

  • Renee26

    Get outta my mind!! ?

  • Renee26

    Those ladies up top look to be at least a size 22

  • Renee26

    Yes...that don't leave that gap in the back

  • T Willis

    The Limited is now only available online.

  • T Willis

    I hate that cheap looking ch*t. But then again I said the same thing about forever 21 when they first launched. 10+ years later they still here ... and got some cute stufff.

  • MISSMEWITDATBULL

    LOL - I was watching BBB on YouTube just last week (don't judge me)!

  • Readytochokemothernatureout

    Choke 24 ordered me a romper and it's comfy for wear around the house.

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!
  • MISSMEWITDATBULL

    But it's still cheap AF.

  • Renee26

    I know this Berrylook site keeps advertising all these cute dresses to me but I know they're in China and the items probably don't look like the ads.

  • Prettybrowneyes

    I'm still sleep on it ?

  • Mister Fantastic

    Fashion Nova is a dropshipper that orders come from China and Korea. There is no "real" business (assets), which is why he remains private. Dropshipping is not a sustainable business strategy.

    By setting up distribution in the U.S., he will be able to meet shipping targets and repeat customers, but his profit margins will be eradicated because China Post and epacket is MUCH MORE cheaper.

  • jeniefrumdabloc™

    I will stick to my revolve clothing or Zulily I ain't trusting this other mess ..... I ordered a jacket years ago from some site advertised on FB .... chile that coat was so damn small ... cute but cheap and too small ... I had to give it to my niece and at the time she was 12 I think ...... That china stuff must be made for petite frames or something .... I skinny but I'm too tall for that shyt .... the sleeves on that jacket came midway down my damn arm .... cute coat though .... but that cheap shyt ...... I ain't trusting it ..... Zulily has good products though ..... very good quality for the most ... take forever for them to deliver but ... the quality is A1

  • Prettybrowneyes

    Ross, Burlington and TJ, don't judge ???

  • jeniefrumdabloc™

    It's hard to find good jeans for tall people period ... I need 34 inseam chile .. or up .... 5'9 too hell I have no azzz .... lololl or hips

  • jeniefrumdabloc™

    Well I know about it (now) .... but I ain't ordering from there .....lolol

  • TriniHarlem

    I told y'all months ago some of these clothes y'all can find at rainbow, cititrends etc and y'all jumped me. Hmmmmhhmm y'all gonna learn https://uploads.disquscdn.com/images/2e68eb66edfef3a933d84b94d45a01a955951f789c3e391c6e68347cd6defd51.gif

  • dru and neil

    I know nobody is actually complaining that their cheap clothes showed up looking cheap.

  • Navybeans95

    I meant from shein...I've never ordered from fashion Nova...but looks like they slippin on the delivery times. .

  • smartchickfl

    The quality is atrocious. I ordered a dress and the neck area had no stretch. Big headed folks beware....

  • Reina1718

    IG model clothes lol

  • Reina1718

    Yes from aliexpress ??

  • Prettybrowneyes

    Sure don't...Ordered my daughter's prom dress from a site and didn't know it came from China. Gave the exact measurements and all. Had to pay an extra $150 for alterations when it arrived . They run SMALL and made cheap smh.

  • dru and neil

    It took me to around age 25 to start paying attention to the fabrics my clothes were made of, how they looked and felt on my body and after that, I stopped shopping at stores like this. I think a lot of young women should get a pass for shopping at these cheap boutiques featuring mostly clingy Lycra and polyester clothing, it takes time to grow out of that party girl look. There was a time when I would have worn what Cardi has on in that pic, now I wouldn’t be buried in it.

  • Mr.LeBrickJames

    His clothes are cheap, no doubt, but on some level I have to give him props for his business acumen. He just bought a house in LA this year for $17 million in cash, so I guess he must be doing something right.

  • imright

    the clothes he gives to the celebs to model are not the same quality that the regular customer receives. my friend ordered a few pieces.

  • Mr.LeBrickJames

    Yup. It'll be interesting to see if he's able to sustain this business and this kind of success 5 years from now. Lots of fashion brands start out hot then end up filing for bankruptcy in a couple years.

  • Yardgirl

    They closed all of the Fashion Bug stores in the northeast (RIP) Do they have them in your area?

  • Yardgirl

    I miss The Limited stores?

  • Joy King

    I used to be dumb and over spend on high priced clothes that I would wear once and toss in my closet. About 2 years ago, I thought I hit gold when I discovered Fashion Nova from watching some of the YouTube chicks I follow. I have no complaints about their shipping or quality. I loved all my items. Within the last year or so, they stopped being the best kept secret. So now I hit up the much less talked about online stores who clothes are just as cute and have good quality. But I will NEVER waste money on expensive brand name clothes again.

  • Judge Mental Will

    No where near!!!!!

  • Judge Mental Will

    I bought some clothes from Fashion Nova Men and they were nice, just a pair of shorts was shorter than advertised. Im gay but don't wanna advertise it on the streets ????

  • And then there is that!

    My same experience. I bought from them before they exploded and everyone wore them. I've alwaye received my clothed within 4 days of ordering and the quality has been good. There is nothing wrong with buying affordable clothes. I do find that now that everyone goes their I tend to not shop their anymore

  • abby500

    I still buy expensive clothes sometimes. I really need to stop because what’s it all for??? Nothing.

  • mzwhang90210
  • http://www.sydnijoneswellington.com Sydni

    What in the 'Busted Can of Biscuits' Spring Line 2019 is that?
    No thanks, I'ma stick with my local Rue21. Laugh if you want, but when you're funsize, those Black Friday Sales are nice because they're priced for teenage wallets. lol

  • luVn_liFe…

    lololololol fuddddggggeeeeee yewwwww WHANG! CTHu

  • Notatall

    LOL!

  • mzwhang90210
  • Blaque Mahogany

    Ummmm. I just came in here to say that the dude in the post below with the pregnant fiance and mistress allegedly has THREE other women pregnant as well.

    Just disgusting yo...

  • Blaque Mahogany

    Who are these other online places? I'm not a label whore but I'm not wasting my money on poorly made clothing items. You end up spending more money replacing raggedy $3 shirts than you would just simply spending $15/$20.

  • ZZZ
  • bella28498 .

    Not gone lie now that I’m down to a size 8 I definitely go to fashion nova for some things but the big hoes need to chill just because it come In your size don’t mean u should wear it. Quit squeezing into chit as well.

  • bella28498 .

    ? I think u are trolling

  • Dainese

    I was skeptical about Zulily. Thanks for the intel!

  • FukkFolks2018

    Why am I addicted to this storyline? ?

  • FukkFolks2018

    Just trife.

  • Blaque Mahogany

    Af. I'm trying to figure out if he already has kids.

  • rayne215

    i like their jeans. i wouldnt stray to far away from jeans and the occasional shirt. not buying no ball gowns from there

  • rayne215

    oh yall fat shaming? sad

  • dontgetblocked

    That says a lot about our youth!

  • Dainese

    Citi Trends is my joint! I get so many compliments on my stuff from there. People tell me it's cheap. Oh, I know. But its made well. And people only know it's from there, if I tell them.

  • Dainese

    DD's Discounts is a good one too, if you have one in your area.

  • jeniefrumdabloc™
  • Dainese

    Cardi's Fashion Nova line (she has some nice pants ams jackets, dresses too) is the only thing I'd purchase. Anything else, nahhhh.

  • FukkFolks2018

    He does. Lira said she stepped up with his kids and tired of his disrespect earlier today

  • MISSMEWITDATBULL

    ?Misconduct!!!!!!?

  • Tlowe89

    Oh you cut it out, lmao

  • Joy King

    ?Not replacing raggedy $3 shirts. A few online boutiques I’ve ordered from and think have quality, cute items and good prices with lots of added sales/discounts are nakedwardrobe.com, missguidedus.com, prettylittlething.us, and us.shein.com

  • friendofblog

    I'm a believer. I'm sticking with Rainbow.

  • http://www.keenready.com KeenReady.COM ?

    Who?

  • ClaireHuxtable

    Luv the hat too!

  • http://www.keenready.com KeenReady.COM ?

    Alloy is the TRUTH...been buying from there for over 15 years!

  • Joy King

    Not surprising. The thing is those men are trifling but far from dumb. They know these women only tolerate them because they have money. That’s why they pass them around like used cars. No way would I push out a whole baby, just for some material gain. While a man continues to run the streets, a woman has to take care of that child. Unless you truly want that baby for yourself, ain’t no child support check big enough nor the stress that comes with it.

  • 2gr8ful

    Girl I forgot they closed down too. Smh

  • 2gr8ful

    ???

  • 2gr8ful

    I have to check them out-thx

  • Solstice

    I have never heard of Alloy!! Thank you!! ???

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!

    D@mn, this nicca think he a sheik?! I hope he's providing for the members of his harem responsibly, smh

  • https://www.youtube.com/watch?v=z1lo6u-UIbo Nancy Drew-Natural & Luv’n It!

    *soft Jackson voice* ...you goin' to hell ???

  • Wreckognize Game

    ?

  • Mister Fantastic

    Totally agree. Dropshippers are just middle men placing orders. A support staff for issues, maybe. The more successful ones have merchants to go in the U.S. for better service. Slow delivery times, credit card/ Paypal disputes, fraud, and returns will kill this platform if he does not make a move to creating and distributing his product like Cali/ Korean Forever 21... Come to think of it, that would be an amazing acquisition for them ;)

  • Wayup!

    I swear fo black Jesus..I h8 to see big jawns in these cheap @ss clothes thinking they cute..first of all the model needs to go about 3x sz up!!!!
    https://uploads.disquscdn.com/images/38e16120c3651de4d17b6c1b11baaf1a74b6dde47b6f85ef5cc70151f318c076.jpg
    for them jeans lto look remotely cute!!!

  • Wayup!

    YASSS....all these people thinking they getting a deal!!!! strings hanging...buttons missing and hella too tight..but to hear these people tell it...
    If you like Versace youll like Valace...fohhhhh....*eyeroll

  • Coy little wink
  • Wayup!

    LOLOLOL

  • Wayup!
  • 88

    That blk woman stuffing her phat azz in them jeans looks ridiculous.

  • Solstice
  • Wayup!

    LOLOLO.......LOLOLOLO....LOLOLO

  • Solstice
  • Wayup!

    esp from the back..I know she dont think she got a @ss...it look like one uniform butt w/o a slit......

  • RICHIE_RICH

    I hate cheap clothes..... No offense to anyone, but next ?????

  • Solstice

    LMAO!!! ???

  • GuestSTAR

    Doesn't even look comfortable. Like they can't even sit down or bend without bustin out or breakin a rib.

  • 11pink123

    They did not falsely advertise, those clothes look cheap in the advertisement. They even look cheap on the celebrities. I could never wear that crap.

  • tintin

    Louis V gonna call Cardi in 5 4 3 2 ....

  • Coy little wink

    Let me know how you like them. I just ordered 5 pairs...3 jeans and 2 pants ?

  • Yardgirl

    OK thanks

  • nicfury420

    Buying from FN is like buying from those Korean stores in the mall. NO REFUNDS, adjustments or cancellations. Store credit only and the quality is hit or miss.

    I'm stuck with two e-gift cards cuz they won't refund my $$. I'm trying to sell them off like food stamps since I can't get my money back.

    I'll stick to Amazon. They have similar clothing at a similar price point with superior customer service and delivery times.

  • Society Has Changed

    Yes, overpriced fashion is dead but quality is not! I ain’t wearing this crap.... Wrinkles up when you sit, fabric thin as a lace frontal, sizes off by a whole woman and a half! Plus, it ain’t my style... what a damn near 50 year old look like wearing FN? I don’t wear LV, but I don’t wear cheap clothes!

  • Tell the truth

    I go to rainbow or citi trends and find the same items similar to theirs . Also I'm so tired of fashionnova and all the low budget celebrities with it .

  • Tell the truth

    I go to rainbow or citi trends and find the same items similar to theirs . Also I'm so tired of fashionnova and all the low budget celebrities with it .

  • Nik

    LMBO!

  • Nik

    I ordered a couple of pants from them. Good quality material.

  • Li-Wright

    That stuff is ugly. Why can't brands that cater to Black women have some style & class? It's like "overdone" and garish....and I also mean Gucci and LV.

  • NeverSurprised

    What do my over-sized black sisters see when they look in a mirror? There has to be a Bruce Jenner-level of self-delusion at work for that sister in the pink ripped jeans to look at herself and think that outfit is in any way appealing. Please STOP. Either lose some damn weight, or dress appropriately for your size. Out here looking like Huey, Dewey AND Louie all rolled into one.

  • JustB

    Not intrested...all that stuff look like it couldn't handle one wash

  • TheWildChild

    Fashionova looks like disposable clothing. ? Wear & Trash later type attire. ? They pay celebs to endorse these Wet Seal knockoffs, but it's one popular Ex-wife Celeb who only models it in her home but never in public.

  • TheWildChild

    ?? yes! Especially when you see the Ads with the heads cut off in photos ? Buyer beware!

  • TheWildChild

    Can't stand you ????

  • Real Proper

    Ok thank you this I can’t fit nothing on that site anyway

  • sunni_daze

    The picture tho...really. You went and found the worse of the worse. DFL

  • IyanlaVanzantoftheInterWebs

    That pic of the fluffy chick in those pink spandex jeans is No Bueno ??????

  • SpiceGirl

    Issa no for me dawg

  • Shawty

    Kylie Jenner wear their jeans ALL the time. Why not a picture of her in them? That would have been a better look...lol. Those pictures do not make me want a pair.

  • Desi

    More like the three little pigs.

  • Desi

    I HATE YOU for making me laugh like this. I got the flu got dammit!!!??????

  • Dray

    Oxymoron...fat chicks in skinny jeans...go figure.

  • Dowoop

    Try American Eagle.

  • bella28498 .

    Big girls need more expensive clothes they over work the in seams of clothing.

  • Dowoop

    Try American Eagle, they have jeans that let's you pick the length. I need my pants a little longer and have hips and thighs with a small waist. They have never failed me yet. Levi's also has some nice stuff that's made for different body types.

  • bella28498 .

    They promoting bad health

  • bella28498 .

    ???

  • ViolettaBliss

    Fashion Nova clothing is cheap and disposable just like the ho's that buy that crap.

  • SingleGalCrazyWorld

    I heard there are still people waiting on items that were ordered the week before Thanksgiving....they haven't gotten an update either...no thanks you can get all of that stuff from Citi-trends, Rainbow or Easy Pickins...

  • Ajavee

    I am a plus-size woman myself and I would not wear those jeans. She needs a bigger size or one with less holes.

  • Soon2BWife

    Yeah, the brand that makes jeans in sizes for women who shouldn't wear them!!

    Happy Friday, Roses!

  • SingleGalCrazyWorld

    I've seen an spike in bigger girls wearing stuff that aint appropriate...they think its cute but its a damn mess...my thick thighed ass still dont wear white jeans cause i dont wanna a slight peek of cellulite to show...I blame it on the men their smothering at night giving them too much confidence...

  • hottlanta

    Whoever said they looked like busted biscuit cans deserve one of sandys bags. That was hellahularious. Told yall those videos r a hot mess .They had one trying 2 play it safe trying 2 say she was a size 16. Omg those comments were off the chain.

  • NeverSurprised

    I blame it on instagram. Anythi g they see on IG .they think they all s
    Hould run out and buy it.

  • Renee26

    Oh ok

  • Renee26

    ??? see I thought Zulily was for kids clothes... I'm going to have to check them out

  • Harley

    Cheap clothes! Sorry don’t shop at fashionnova or rainbow or Ali express. They use the same manufacturers.

    Plus they got so much google action because people trying to get they money back

  • Karen Brady

    Easy Pickins still around????? I'm from NYC.

  • Karen Brady

    lmaoooooooooooooooooooooo

  • Knocked Kneed and Pigeon Toed

    UMMMM!!! Let me say this I bought bout $250 worth of ish from Cardi's line and I still haven't received it yet. Meanwhile these Youtuber's doing reviews and ish and they got theirs. SMH keep calling them and they say my order is in process and that this is typical because the line sold out so quick. But on another note I do have about 8 pairs of their jeans and they have my arse sitting hunny. Hubby loves me in my FN jeans. But umm Cardi where my chit at?

  • SingleGalCrazyWorld

    It was in Philly I think til last year...

  • Keekz

    ?. You're probably right.
    Google, How to process a return for FN?
    Google, How to submit a complaint to Better Business Bureau for FN?

  • Keekz

    ?

  • Keekz

    "...Bruce Jenner-level of self-delusion at work..."????

  • Keekz

    No, they're not.

  • Wakando Shamar Taylor

    Leave it to sandra to find the worst pics to post!????

  • Peppermint Patty

    Cardi's breast look painful everytime I see this picture

  • MythCalledLove

    I'm just a tad bit pissed at seeing these big ass ham hock legs in those ripped up jeans and tattered cardboard boxes. All these lil clothing site ads with pics of cute clothes. I hv seen too many examples of what they sent.

  • MythCalledLove

    They are sent the good samples to try and make folks think it's legit. The pics and what you get do look that good.

  • Harley

    ??

  • PetiteButterScotch

    Right I got a large and still gives me the double butt cheek affect

  • Panther Charleston

    Umm...Fashion Nova hits and misses...size 7 and size 27 gone look different no matter the brand.

  • MRiGOThim

    I would never wear anything from FASHION NOVA O_0

  • MRiGOThim

    most pics I see look like this tho O_o

  • Tailor Koko Milk

    A white man owned company selling cheaply Chinese made clothes to clueless black woman! What a shame!

  • MRiGOThim

    They love that cheap crap :P

  • cherrypie

    Good to know. I've never tried them. Thanks,

  • Bee

    Go on Glassdoor.com -- Fashion Nova doesn't hire blacks.