Kim Kardashian-West Agrees to Rename Her Kimono Line Amid Public Backlash

Kim Kardashian had a change of heart and will rename her Kimono Intimates line after a furious backlash from Asians who accused her of cultural misappropriation.

The backlash began almost immediately after Kim announced her new intimates line that consists of bras, bodysuits, thongs, waist trainers, and other feminine undergarments.

Kim applied to trademark the name “Kimono Intimates” featuring shapewear undergarments. But Asians accused her of misappropriating their culture by trademarking the name that has traditionally described a full-length Japanese garment.

Even the mayor of Kyoto, Japan wrote an open letter pleading with the American socialite to rename her shapewear line to something less offensive to his culture.

In a series of tweets on Monday, Kim backtracked, saying she would no longer use the name.

Kim wrote:, “I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.”

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she continued. “I will be in touch soon. Thank you for your understanding and support always.”

Photos by Hollywood To You/Star Max/GC Images | hayk / BACKGRID

  • jeniefrumdabloc™
  • Myopinion

    About time she was ashamed about something…God knows she wouldn’t be ashamed about the cultural misappropriation when it comes to black folks. They think they own the patent on black culture.

  • Mielle Downey

    Who hasn’t these heffers stole from? Like don’t they have a culture? Why not draw from thier cave dweller history for inspiration? Or thier colonialism and colonization?

  • Raquelle Dellaghetto

    Those Asians came for her neck, that’s why she’s backtracking. They weren’t having it!!

  • Appplesauce

    If only blacks could stick together like this. The whole clan would be irrelevant. Them Asians was like not today missy.

  • ShelbyMoore

    What’s funny to me is, these people NEVER back down when they disrespect black people, but they will move aside for every and any other race, and let’s not forget for the gays.

    No one takes black people serious and it’s because we do not stick together. There are too many Uncle Toms and Auntie Tomasitas. Everyone is for themselves and not for black people as a whole.

  • fawkery

    Truth! Sadly, many of us don’t have a nation that will pick up the phone and help us handle our biz. Especially American Blacks…

  • Allihave2say

    Kim and shame are never in the same moment of life. Kim’s legal team understood this would not be for business as I’m sure these garments will be manufactured somewhere over seas.

  • Meme

    OT: so proud of Cori ‘Coco’ Gauff, and so proud of the Williams sisters for inspiring so many who would never have dreamt tennis would be accessible to them #blacgirlmagic!!!

  • ReadingIsFundamental4Real

    I’m glad she changed the name

  • fawkery

    Ahh the importance of having a motherland to step in on behalf of its people. This is again why Black Americans are treated with such disrespect from police killings, racism and racial policies and yes, even misappropriation. What is our motherland? Deep stuff that has had me thinking as of late

  • Mielle Downey

    The leftist and liberals have made us a running joke
    The black caucus speaks for thier masters and not for blacks. Are those the Uncle Tom’s you speak of?Seems accurate to me and when the do nothing black caucus grows a pair let me know?

  • TheWildChild

    Any suggestions for the new name ?

    KimTight
    ThotKims
    KimPullems
    KimmyTucks

  • TheWildChild

    LMAO ? ?? ?

  • SugarFoot a.k.a Ty

    Her Dryness
    Sahara
    Carpet Burn Snatch
    Just Add Water
    I’m Trying Ray (actual quote)

  • SugarFoot a.k.a Ty

    How can a grey halter top be ugly :facepalm:

  • oshh16

    Lumps be gone.

  • jeniefrumdabloc™
  • Myopinion

    That is more than likely the case…you have a point.

  • Coy little wink

    Shapewear for idiots

  • Blaque Mahogany

    ??????

  • Alextra Ballard

    ???at the lettering on Kim pance???

  • deadellamore

    Funny how ppl always claim they are about diversity and inclusion after the backlash. This is a prime example why you need EVERYONE at the table.

  • Reenaface

    Take notes black folks, that’s how a race of people who have culture shut shit down.???

  • abby500

    I agree. I was thinking the same thing.

  • fawkery

    The Black Caucus serves the Dems and not the black community. Also, some CBC leaders have are leaders of the African Caucus as well so who is truly representing us?

  • onelove

    that dress look like it was bought at the flea market!..ijs

  • ClaireHuxtable

    She looks like a member of their family. Best wishes to her.

  • iWasteTime

    They done found Carmelo’s “friend’s wife” on line.
    I don’t know if she knows she’s married but it don’t look like it … lol
    Sara Smiri

  • Alextra Ballard

    Drag dat asz!!!??

  • Alextra Ballard

    They foundT her dayz ago

  • ClaireHuxtable

    The Japanese attacked her like they did at Pearl Harbor.

  • Tinytoon

    Of course she changed it. That was part of her plan to get people talking about again.

  • Alextra Ballard

    KimUps

  • Grace Turner

    But will still continue to Vulture the Black Culture ???????

  • chaisun

    Right. Black people so busy supporting and giving those demon vultures along with other whites or “others” a pass which is why they can simply laugh in our face.

  • Alextra Ballard

    Yep,unfortunately

  • Tinytoon

    The Dustbowl (with tumbleweeds blowing by).

  • Dontgetdraggedhoe??

    Good. When it comes to an actual culture with clothing and rituals associated with you cannot play the innocent card. She’ll find another name

  • Applebootay
  • Applebootay

    lemme go see

  • Desi

    Jedi mind trick promotion. Y’all really believe this girl ain’t have a back up name/logo just in case!?!?

  • deadellamore

    lmAO

  • Kim’s Original Face

    Speaking of backlash yall seen that backlash kimore received for given these hoes “advice” on bullying Jordyn ?

  • iWasteTime

    yup and she already back peddling talking about it was edited wrong. I bet she cosigned the name of this line too

  • Marlika

    I’m sick of this bish and her whole family. They all need to fall into a black hole and just die!!

    I said what I said and don’t care wtf like it!!?

  • Mr.LeBrickJames

    Internet detectives already did some digging into that. Apparently she’s not currently married, but divorced.

  • Desi

    Yeah, but hoes don’t fight war, they just service the soldiers.

  • Applebootay

    Nothing extraordinary…..she definitely wants the attention otherwise she’d made her account private by now..at least until the drama dies down

  • Alextra Ballard

    Kim Is very calculating….She knew the name would cause an outrage….but it’s publicity….she like the attention,ratha it’s good or bad

  • Tinytoon

    Kimora needs to worry about her husband & her child’s father, why Dimojion (spell wrong) hasn’t seen his son.

  • Vonda K

    Kim K and Keyshia look like freaks of nature with these manufactured waist and bodies.

  • WutizstillHERE!

    What are those witches best known for? Press. Namely turning BAD press into money.. don’t you think for one second she didn’t know what she was doing and it was innocent. She knew that would cause an uproar and buzz about the stuff she is currently hawking.. we fall for it errrrr time.. https://media0.giphy.com/media/bTByutamJSjhS/giphy.gif

  • Meme

    Probably something like Cherokee

  • Lady_Elle

    Kimora should know better!
    She has daughters close in age to Jordan!

    #WeStandWithJordanNoBabyPhat

  • YouWontSayItButIWill

    Hold on…..what?

  • Mielle Downey

    candidate Robert Francis “Beto” O’Rourke campaigned in Mexico Sunday with migrants not admitted to the U.S. at the southern border.

    O’Rourke called the Trump administration’s policies “unlawful and inhumane” in a post about crossing into Mexico on Sunday to meet with migrants waiting there for U.S. court dates. He used the visit to promote his own immigration plan.

  • Mielle Downey

    DEMOCRATS are not even hiding thier if attitude towards black Americans.

  • Lady_Elle

    KKnockOffSpanx
    KKardashianShapeWear
    KKFakeBootyShapeWear

  • Alextra Ballard

    I am pissed because that warthog Khloé had the audacity to call Jordyn fat

  • Seldomseen

    ???

  • Seldomseen

    These heffas ain’t gone stop until someone knocks the ish out of em.

  • Seldomseen

    Whew childs

  • SpillyNillie

    Kim has no style IMO. That ponytail is cute on her tho…

  • LeeSeeCee

    SO you got time today, lol.. Memes are on point!! https://media3.giphy.com/media/l0Iyf9vXAJFO7qVZS/giphy.gif

  • Mielle Downey

    She needs to focus on her scamming baby daddy on his way to jail, her rapist ex husband and her deadbeat baby daddy. Kimora’s daughter was bullied and she is advocating bullying. What a hypocrite.

  • Yup, I said it

    They are grasping at straws trying to stay relevant. Kim’s almost 40 and has been media whoring since she was a teenager. Too bad theres not a media whore pension plan because she would be fully vested.

  • Mielle Downey

    Kl-hoe knows that we know what she looked like before the surgery and that she still looks mediocre at best.

  • GrandHustleGirl1

    Bc…”All Press is…..good press”. I agree, they knew what they were doing!

  • Tinytoon

    Her husband plead guilty to money laundering & Djimon stated he hasn’t seen his son in a while.

  • Notatall

    I’m not saying she’s not a true believer in Christ but to represent him with the writings on her joggers with a sexy crop top…..smh

  • Mielle Downey
  • TheWildChild

    ?????

  • Brown & Proud

    Slutwear
    Whorekotour
    Kumwear
    Kum-oh-no!
    Succubuswear

  • Louisville Is4TheBirds

    Aye she look good as all the ucks in this green dress tho.

  • n1kk1a

    She only did it because it has “Kim” in it.

  • Nita Pie

    That green dress cute. Thats all I got

  • http://thedevereauxshow.com Ms.Devereaux

    Its always a stunt with these ppl I don’t think she ever intended on naming it that she did it to create hype

  • Alextra Ballard

    Exactly,at any cost. Bad press or good press as long as it’s press

  • Alextra Ballard

    Lmao

  • TheWildChild

    Or ? Skanxx ??

  • Candie P

    The Japanese did not come to play with you ho*s! lol.

  • Dowoop

    Render your heart, not your garments.

  • Dowoop

    You are right! Majority of blacks don’t even know what their culture truly is and cling to mainstream foolishness as culture.

  • Keira

    Isn’t that Asianlash? Kim shape so bad

  • Notatall

    Your heart should tell u to dress in modest apparel because you are an ambassador of Christ and should not cause your brother to stumble.

  • Treasuremee

    Anyone who buys shapewear from someone who gets her shape from a surgeon is an idiot.

  • Treasuremee
  • Treasuremee

    Kum-oh-no took me OUTTTTT!

  • jeniefrumdabloc™
  • Renee26

    Bet she didn’t listen to her marketing team when they warned her prior to her announcement

  • Renee26

    And she didn’t look like those IG photos in real life either… No rolls or cellulite to be seen. Foolin nigggas

  • Mielle Downey

    The same ones who watches that show of artifice in bullshit she panders to.

  • teather

    HA! You said what I said on another blog. This was planned. Had she not appropriated a culture nobody would be talking about it. It will backfire though cuz now ppl won’t buy it at all. this from a chick who denied wearing spanx her entire life.

  • teather

    What in God’s name sweats is she wearing with that Sponge Bob BOB. She looks ridiculous.

  • Jethro

    That’s not human.

  • Alextra Ballard

    Yew saw that as well?

  • BRuhman_Vista

    Are black folks who dye their hair blonde guilty of cultural (mis)appropriation? My father’s family is from west Africa and I’ve always thought that blacks wearing blonde hair was a bit strange. I could be wrong, but I’m not familiar with any African people groups that have naturally blonde hair.

  • My Thoughts

    Maybe not African, however, there are people in Solomon Island off the Pacific that have natural blonde hair that are black.

  • Nik

    And with blue eyes.

  • Brown & Proud

    You win! !

  • butterscotch

    There are black people with blonde hair first and foremost, secondly blind hair is not a majority in any population including whites they are natural browns and brunettes and black haired people, and bleach their hair that doesn’t grow out of their head blonde, so what makes bleaching off limits to blacks?

  • missmiami305
  • Primo Levi

    Black ppl is messy asf they still support kim k she made her fortune off dumb black hoes too! Like she care what y’all think she married & had kids by a clown that supposed to b black! Idiot’s

  • Coy little wink

    That Kanye’s church merch

  • Coy little wink

    The pics looked like a 50 year olds body with at 30 year olds face to me. .

  • Solstice
  • Solstice
  • Solstice
  • Decked Out

    REALLY. Are you seriously from AFRICA asking that question. Google it.

  • Bree

    That’s her and every IG model advertising one. They have all had their stomachs pumped

  • Solstice
  • Coy little wink

    Lol…but I’m serious! The one pic I saw looked altered…

  • Anunnaki, in A twilight Zone

    In the beginning, it was all created in the motherland, trying not to actually call it africa, them pale demons changed the names over there too.

  • Lady_Elle

    That’s why her daughter didn’t go to her… she went on social media and put the bully on blast.

  • Lady_Elle

    YOu the winner! rofl!

  • Sandyb1117

    I saw a post that says black ignorance is a billionaire dollar business. It’s sad and very true.

  • Allihave2say

    So Kim has had more work done on her face. I’m guessing it’s the real reason she was in Costa Rica. Her face looks longer, slimmer and more oval. I’m guessing she got a chin implant to stretch her skin.

  • Rhyme and Reason

    Somebody told her how damaging this could be for her! The Japanese own a lot here and abroad , and she wouldn’t want to lose the Japanese market!

    I believe she knew this name would propose a problem, and wanted the buzz. Her marketing analysis team and focus groups also told her!

    Everything with these celebrities is sales and marketing!

  • Primo Levi

    Fuck this post fuck kim k & fuck everybody down with them!

  • TransMichelle

    Yep, those are the real k00NS. No one said a word about Charlize Theron prancing around that little black boy she dresses as a girl since the age of 3. Not a peep…! Now even from the perverted Hollyweird and entertainers. Then these K00NS who are totally brainwashed were “told” not to speak with The Donald who is probably the last white man who will take black folks concerns seriously or take black folks seriously at all. The leftist agenda is winning with black folks. I always write they have black people on speed dial.

  • TransMichelle

    BINGO…! We have a winner folks..!
    https://media0.giphy.com/media/wux5AMYo8zHgc/giphy.gif

  • Bass

    There are dark skinned black people in Africa with blonde hair and blue eyes. Google is your friend.

  • SpiceGirl

    “No one takes black people serious and it’s because we do not stick together”<—-No lies!!!!

  • HelloToni

    As I understand it, there are some black people that do have blonde hair. But to your point, I question that. I wear straight long weaves, does that make me a misappropriator???

  • HelloToni

    Since we are talking about shape wear…im kinda interested. But shapewaer body suits are made for women with small boobs. Maybe this line was be designed for people with larger breasts.

  • Trace da Ace

    ummm…ok?

  • DaughterOfaQueen

    How do you consistently piss people off? This bytch??????????

  • Renee26

    ? damn sis 50?? She likes sugar and junk food for sure

  • Beloved Jordan

    It’s alot I mean ALOT of idiots in the world

  • Wildcat34

    Have you seen the people in Madagascar?

  • Coy little wink

    I was being serious. I’m mid 40s no cellulite (yet) ?

  • Karen Brady

    LMFAOOOOOOOOOOOOOOOO

  • Karen Brady

    She’s not ashamed.

  • Primo Levi

    u right about that most of them gay asf anyway fuck’em!

  • Let them eat cake

    she doesnt want those problems with the asians. but black folks continue to support this woman and wont put her in her place smh…

  • SugarFoot a.k.a Ty

    LMAO

  • Renee26

    ?

  • ZRoJoTheLezBeyond

    It’s how she keeps herself relevant.

  • ZRoJoTheLezBeyond

    Even then, they won’t stop. They would find ways to turn that around to benefit them.

  • ?? Kari ?????????

    She claims to always be listening, and you know a lawsuit was headed her way.

  • JENNYJONES1

    THAT’S WHAT I WAS THINKING B/C SHE COULDN’T BUY THIS TYPE OF ADVERTISING AND WHETHER YOU LIKE HER OR NOT HER SHAPE WEAR IDEA IS A GOOD ONE AND FILLS A VOID FOR ALOT OF WOMEN AND THE TYPES OF DRESSES OUT HERE. FOLKS MIGHT NOT ADMIT IT BUT THEY’LL BUT IT AND SHE’LL MAKE A KILLING OFF OF IT LIKE EVERYTHING ELSE SHE DOES. SHE AND HER MOM KNOW HOW TO PLAY THE GAME AND MARKET ISH………JENNY JONES!!!

  • JENNYJONES1

    THEY’LL BUY IT BUT ON THE LOW AND NOT TELL ANYONE. LOL!!!……..JENNY JONES!!!

  • JENNYJONES1

    THEY’RE A LOT OF HOES IN BUSINESS ATTIRE AND CHURCH DRESSES SO DON’T JUDGE A BOOK BY IT’S COVER…….JENNY JONES!!!

  • JENNYJONES1

    SHE’S WORTH OVER $350 MILL SO SHE’S WELL VESTED……..JENNY JONES!!!

  • davine puddin

    They probably make her stuff. Why kick up dirt?

  • Dowoop

    Matthew 18:9 also says a man should pluck out his eyes to avoid lust.

  • Notatall

    That still doesn’t make it right and people need to stop with, ” don’t judge” – u have to draw the line somewhere. U should not point the finger at someone else’s wrong because u want to continue to do wrong.

  • Notatall

    We all learned in school, when reading not to take things out of context so when u read that scripture go ask yourself- who, what and when so you won’t take a scripture and apply it to your life when it’s not meant for your obedience but for your learning. Roman’s 15:4

  • Lovely517

    Bad week for the Kartrashians, I see. The way they were ripped to shreds on twitter after that ridiculous season finale of bashing black women and now this. Just go to bed, Kim. Try again next week.

  • Michelle Smith

    You need to read more. The people from Solomon Islands are dark with blonde hair. Look it up

  • Claudia

    ?