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No pro athlete is more dedicated to "Taco Tuesdays" than LeBron James. The NBA star has made Taco Tuesdays a family tradition in the James home. So it's only fitting that he apply to trademark the name. Right?

But one Mexican restaurant is protesting LeBron trademark filing because it might hurt their business.

According to documents obtained by The Blast, a company named Taco Tuesday, Inc. filed a letter of protest against James after he tried to trademark "Taco Tuesday."

Taco Tuesday Mexican Grill is located in Wood Dale, Illinois and has been serving up delicious Mexican food since April 2016.

In a letter filed with the trademark office, TTI claims the restaurant "specializes in taco sales," and has spent a significant amount of cash operating and marketing their business under the Taco Tuesday name.

The restaurant's marketing efforts paid off with featured appearances on the "Chicago's Best" TV show and social media shout outs.

TTI is worried that if LeBron trademarks the name they may lose their restaurant and their livelihood.

"Protestor's company would be crippled if precluded from using its own business name in Internet marketing channels," the letter stated.

  • iWasteTime

    It was NEVER getting trademarked, both Taco and Tuesday are used way to much for that to have ever happen.
    An Illinois Mexican Restaurant is oxymoronic, Taco Tuesday Mexican Grill is a Tex-Mex Restaurant

  • WutizstillHERE!

    Yeeeettt...noooooobody is out in front of On the Border, Chipotle, Hell TACO..BELL.. https://media1.giphy.com/media/xTkcEHi1IaHBETqPjW/giphy.gif

  • Shamwow

    This is such a waste of money. Lebron can’t trademark Taco Tuesday and The company has to pay to contest this waste of money dispute. smh This is the epitome of American greed. Smh I bet their paying lawyers good money to waste time.

  • Seldomseen

    Neva was that into Tacos, when you all have fried fish Friday’s call me.

  • Facts and Receipts

    An Illinois Mexican Restaurant is oxymoronic
    ^^^^^^^^^
    Not really sis. Chicago at one time (like 2-3 years ago) had the second highest number of Mexican born immigrants in the US.

    Shocked the piss outta me too.

  • Jai

    This will be a waste of time for both. But the hustler in me, I'd use this attention to be like Lebron, let's make a deal since we all love Taco Tuesday let's do business together. But that's just me and how I'd handle it. Lebron gets another business under his belt and current owners get the opportunity to expand, and let's be honest, gain more customers.

  • iWasteTime

    Thank you! I did not know that and yes! I'm shocked ... lol

  • Facts and Receipts

    I read it years ago and was like Chicago? It was even in front of San Diego, and Phoenix and other border cities that you woulda thought for SURE would have been number 2. ONLY reason why I even recall bc I was so damn shocked.

  • https://nylapoprush.com/home twitch.tv/NylaPop

    Big brain moves right there ^^^

  • Facts and Receipts

    This is silly. Why is he tryna capitalize on something that has been around for eons? I am more of an enchilada girl myself but every single Taco Tuesday Mexican spot here? Also has discount margaritas that day. So I been hitting up various Taco Tuesday's for YEARS. Like about 10. Gone on someplace 'Bron. Stop tryna capitalize on fetch bro.

  • jeniefrumdabloc™

    Exactly ...

  • Facts and Receipts

    You of all folks know I love my tequila chile. And Wed used to be my work from home day TOO? Me, my sister, and bff. All up in the Mexican rest. on...Taco Tuesday.

  • Ni Ni

    It's that god complex some celebs have. They think they should have a right to do anything they want just cause they have money and dont care about the little fellow.

  • jeniefrumdabloc™

    Chile Taco Tuesday been around forever and 2 dollars Tuesdays chile ... Folks and their shyt smfh !!!

  • dontgetblocked

    Sometimes Lebron is just ignorant. Taco Tuesday has been around forever.

  • Kanyade

    How, why...

    TACO

    TUESDAY

    are two basic words of the american-english lexicon used so profusely in various and sundry combinations in such a non-specific way (ex: medical field) but general capacity (i.e. general conversation), how in the world does one expect to copyright such a phrase?

    https://media1.giphy.com/media/11N0ycAEaS2AdW/giphy.gif

    it's like Lionel Richie deciding to copyright the word "Hello".

  • Facts and Receipts

    it's like Lionel Richie deciding to copyright the word "Hello". <<< crine

  • Kanyade
  • T Willis

    I’m conflicted ?... cause on one hand, other races have been trade marking black sayings and black slangs for their business ventures, despite not creating the term and despite not being a part of the culture that created it. So, it’s hard for me to fault LeBron for switching up the game and taking money from another culture. Aye, it’s America ?????.

  • Dontgetdraggedputa??

    Nice. Now everybody wants to accuse others of cultural appropriation. Lovely

  • The Art

    I'm not conflicted. It's business. And as you pointed out, the same exact thing is un-apologetically done to us... so have at it Lebron!

  • Ni Ni

    I am sick of seeing our shyt on tshirts down at Walmart, etc. I'm like, "how they know bout that?"?

  • The Art

    I think it's smart for him to make money off a saying that has been around for ever. Nobody complains when white people do it.

  • Alextra Ballard

    I’ve eatin tew Taco’s?in my lifetime....both where from Taco Bell.

  • The Art

    Society has exploited black culture for profit for forever, why is it a problem that LeBron wants to do the same thing to another culture?

  • T Willis

    ?

  • KarmaBackAround

    They hate to see this black man win at anything smh sad...

  • Tinytoon

    Lol, thank you. We go to a hole on a wall place since before he was in the NBA.

  • T Willis

    Lol! I read one of the most successful millionaires under 30 were two yt girls who launched a bath bomb line called something like Da Bomb Bath or something equally corny lol but it obvious that the idea was embedded in a urban black slang that originated from blacks. That’s just one example but I’ve seen a lot start-up companies that name their businesses after popular pop-culture terms that originate from black culture. Black ppl aren’t getting money from these ventures. They’re essentially basic products with creative taglines that blacks have been circulating for decades. And now we have the money, the means, and the opportunity to flip the script ?????

  • Coy little wink

    LeBron...BRUH. Really?

  • ………

    It's enough for everyone.... I would have reached out to LeBron team to collaborate.... While his family is enjoying it at home... Promote my restaurant for locals to enjoy the same exact menu on Tuesday!!!!. SIMPLE everybody wins... Your restaurant is guaranteed a full house on Tuesdays and LeBron gets his trademark!!

  • Let them eat cake

    loool

  • lovelygamour

    this is cultural appropriation. how is a bunch of non-mexicans going to fight over tacos. taco tuesday is to generic to trademark. how many restaurants have had taco tuesday promos. just like those white people trying to trademark Hawaiian poke. im going to trademark -denmark fish-. get real.

  • lovelygamour

    taco tuesday is a saying that dates back to at least the1970-80s on film. so if someone trademarked just generic taco tuesday then they have killed a lot of businesses.

  • Bree

    I'm confused! LeBron is selling tacos, he is advertising them. Wouldn't that bring them more business since they specialize in it? Maybe they can partner with LeBron. There doesn't have to be a war behind this!

  • lovelygamour

    they troll social media and see cute sayings. they then do no research and make it their own.

    they also want people to think they are african americans because -believe it or not- black businesses are known for quality control/new ideas.

    i know this sounds racist but i dont buy those types of items. its not about inclusivity its about fraud.

  • lovelygamour

    everyone complains and thats why there are rules about it. kiss was famous for trademarking other peoples stuff. now you can get away with the generic trademarks too much.

  • $92471650

    Disrespectful. How tf you gone trademark Taco Tuesday and you aint Mexican? come on bron, you gone loose a lot of respect in LA for that. Thats not the move. This like trademarking a gang and not being from that hood. Or trademarking black history month and you white. You stepped out of your lane bron. This when you realize niggaz aint feom LA, this kinda move aint the move.

  • $92471650

    Disrespectful. How you gone trademark Taco Tuesday and you aint Mexican nor do you own a mexican restaurant, come on bron, you gone loose a lot of respect in LA for that. Thats not the move. This like trademarking a gang and not being from that hood. Or trademarking black history month and you white. You stepped out of your lane bron. This when you realize niggaz aint from LA, I dont know who you let talk you into this but you need to fire them asap.

  • $92471650

    yeah he trippin

  • $92471650

    thats a lie. He better hope the LA mexicans dont know about this blog. He gone get hate he dont want, and I aint backing him cause he wrong for this shyt.

  • $92471650

    Bron dont call for black support when the mexicans start attacking you, you on your own with this shyt. This some Jay Z snake shyt.

  • SingleGalCrazyWorld

    Good it need to be...people been saying Taco Tuesday for years and here he comes with the dumb shit...I like LBJ but this is indulgent and petty...if he does get the trademark can he be sued by companies that prove they've been using it longer than he's been posting it???

  • Bushbabe

    Call it reparations, these racist Latino/Hispanics have been living off of and profiting from the progress made by my ancestors. So say it is services rendered and paid for .

  • Bushbabe

    They just hate to see a black man profit off their culture. Meanwhile they are enjoying the rights my ancestors fought and died for. Ariba Taco Tuesday is here forgotten oppressed black Mexicans can rejoice. "For the first time ever, the Mexican government recognized its 1.38 million citizens of African descent in a national survey. The survey served as a preliminary count before the 2020 national census, where "black" will debut as an official category." - Latino Voice 01/27/2016 13:46

  • Bushbabe

    Latino Voice- Let Taco Tuesday Commence

    The Black Mexican Agenda
    "We have been working for twenty years without much government response, so the events of the past year have been huge progress for us," Peñaloza told The Huffington Post on the phone from his home in Cuajinicuilapa, Guerrero.

    Cuajinicuilapa is one of the major pueblos negros, or black towns, of Mexico. It's also at the center of the "Costa Chica," the southwestern states of Guerrero and Oaxaca where the Afro-Mexican population is concentrated (the nation's capital has a smaller black population than you'd think). So, from a distance, México Negro campaigned for recognition by INEGI, the census agency that did the initial count of Afro-Mexicans, and CONAPRED, the National Council for Preventing Discrimination.

  • Bushbabe

    Sandra are you going to touch on the fact that the Alphabet Mob is trying to muscle Black girl rocks on BET with their trans-male toxicity. Like can't black women have anything anymore?

  • LoveChild

    He who has the gold makes the rules.

  • BlockingTrollsAllYearLong

    I'm here for it.
    Colonize it.
    Trademark it.
    Make your coins.
    This is America!
    Everybody else takes what they want.
    They gave Kim "Kimono".
    Give Bron "Taco Tuesday".
    White folks trademarked "Bling Bling" and we all know Cash Money started that.

    Everybody is sensitive AF.

  • $92471650

    Do you know how many mexican restaurants use that? You cant just wake up and trademark some shyt just cause you feel like it or you see no one has done it. When they review trademarks, they look to see who profited off it. And there is alot of resturants that come before lebron. I lost alot of respect for Lebron on this one.

    Send his azz back to Cleveland. We dont need this kinda drama with mexicans. Nip & YG finally brought black and mexican men as close together as they can get in LA and then here go lebron starting some more shyt.

  • $92471650

    exactly

  • $92471650

    this aint winning this is stealing. Mexicans aint gone take this shyt lightly. he trippin and he starting some shyt with ppl he aint gone be ready for the smoke that come with it.

  • $92471650

    when have mexicans stole from black ppl?

    satan is clever he is using lebron to start a race war and using lebron to attack his own sons. Than after all that he still wont get the trade mark.

    Anyone with basic law knowledge knows he cant win. Im not sure how these celebs position themselves around the most uneducated ppl when they have the most money to buy educated ppl.

  • KarmaBackAround

    Huh? Stealing a phrase? Whose phrase is it? It doesnt belong to the latino community so its fair game.. whites, latinos everyone been stealin from blacks.. BEEN STEALIN.. cut it out..

  • $92471650

    he gone complain if them mexican gangs go after his kids. Its bigger than taco tuesday, hes trying to start a race war that just ended by way of Nip and YG. Now he undoing everything they did. F--k Lebron.

  • $92471650

    hes not going to win the trademark. he just wasted his time and made him self look bad. He cant win the trade mark, its impossible, he has to profit off it first and clearly its plenty of ppl that been profiting off it before him. His attorney is a dumb azz.

  • $92471650

    mexican restaurants do not need business. They cant even handle the business they have now. King Taco got like 10 pick up windows operating at once, they straight.

  • $92471650

    Thank You! whoever told him he can do that lied to him. Just steaking his money. Its been profited off too much by known and large restaurants.

  • $92471650

    It belongs to mexican resturants, and he wont win it, they have already profited off it too much, whatever attorney told him this was okay lied to him, he is just causing problems for no reason.

    What have they stole from us?

  • T Willis

    We have let a lot of shit slide - regarding Mexicans/Hispanics. We let them slide into urban culture, as well as create a sub-culture in hip-hop, and, use the n-word. As far as *I am* concerned, they better continue to stay in whatever “lane” they claim to be in and not utter a word.

    Too many instances of them killing, attacking, and creating chaos amongst black people. From the snarky condescending attitudes that they exhibit towards black women - while fugging black men - to the outright street wars that they’ve created in Cali and NY. I’m all about minority inclusion but black ppl have been taking and allowing too, too, much sh*t from Hispanics. I do try to ride for them, because sometimes black folks do be doing the absolute fugging most, but, this LeBron trademark is neutral ground. ‘Tis Amerikkka... better get wit the program,

  • $92471650

    lebron is not going to win that trademark and mexicans are in the same boat as us. They are not the enemy. They have had some of they country stolen from them. This is non sense. Lebron is pathetic.

  • KarmaBackAround

    Jus watch..if no latino has already copy written the phrase dear, its up for grabs!

  • BlackLivesMatter

    1) you're mad and dumb for not trademarking it first
    2) you're mad and dumb because it could actually help your business, I'd invite him to dine there when he's in town, send him some free food, etc...
    3) I'd bet my bottom dollar that that restaurant is owned by whytes...GTEFOH...

  • BlackLivesMatter

    Is the owner of the restaurant Mexican?

  • $92471650

    thats not how trademarks work. If its already proven to be something in use and makes profit, they wont allow him to trade mark it. Thats why Beyonce could not get her daughters name trade marked.They are waisting his time, taking his money and making him look bad. b of a is trade marked as a bank not a resturant but because the name is obvious who it belongs to, you cant trademark it as a resturant. It has to be something unique for them ro allow you to trade mark. Taco Tuesday is not unique. Its been used for decades.

  • KarmaBackAround

    Honey, they could make the slightest change to TUEZDAY instead of Tuesday and it would hold up in court!

  • Ain’t Misbehavin

    I disagree sis, more ppl know Lebron than that restaurant, if he didn't someone else would have. That's just business.

  • Ain’t Misbehavin

    Prolly not! Likely ran by Asians

  • SingleGalCrazyWorld

    No its capitalism...the entire nation knows that Tuesday is Taco night...IDC who knows him what he's doing is wrong and if that jeopardizes a business thats messed up...the Business is called Taco Tuesday they will be forced to change their name as well as countless other things within their organization because this "known person" wants to pick up a pet project...This is just something to do for Lebron he has money regardless because he dribbles a ball...

  • loveyourself44

    Lebron ass didnot make that up boy go kick rocks

  • MsPrettyEyes

    Not sure why

  • MsPrettyEyes

    Not sure why people are so mad. That’s not how trademarks work. Just because he didn’t come up with the phrase doesn’t mean he can’t trademark it for a specific category as he is trying to do. I just counted over 10 Taco Tuesday trademarks already. So why they mad tho??

    Mainly Disney, but others also trademark stuff they didn’t create. Disney have trademarked many popular characters and phrases that they didn’t originally come up with! Look it up. It’s business folks. Nothing to see here...

  • Let them eat cake

    so many races have stolen our stuff too. blacks are the blueprint.

  • MsPrettyEyes

    You do realize that there are already many people/companies that have already trademark Taco Tuesday for different categories. They aren’t the original creators either, but they got it trademark tho.

    Only way Lebron is wrong is if he is trying to trademark in the restaurant category and compete against an existing trademark in that category. Which he is not. I could open a clothing store name Taco Tuesday and would likely win the trademark in that area- as long as there’s no other trademark for a clothing store name Taco Tuesday. That’s how trademarks work. Really don’t matter who created it.????? Is it right? Maybe not. It’s business tho.

  • Logan Roberts

    Lebron if the trademark committee or whomever approves it then do it. F*uck folks.

  • $92471650

    Application DENIED!

    ---
    Lebron ought to be ashamed of himself. He need to get out of LA. Thats why none of the news is running this, they already know the lakers gone have to get rid of him, them hispanic gangs would've lit his azz up if he would've got that trademark.

  • $92471650

    denied. As it should be

  • $92471650

    clearly you are wrong because the application was denied.?

  • $92471650

    Taco Tuesday is some cali shyt across the whole state at every mexican restaurant.. Its clear to me yall have no understanding of how disrespectful this is to Mexicans. yall act like yall support them with this border shyt and jump on lebrons nuts to steal the one thing that belongs to them.

  • $92471650

    This has nothing to do with Taco tuesday. The shyt belongs to the mexicans and thats that.

  • $92471650

    the application was denied 2 hours ago?

  • $92471650

    The application has been DENIED. You cannot trademark a household name. If you go try to trademark Taco Tuesday clothing they will deny you too. You can only get it approved for a corporation but not a trademark. Trademarks have to be oroginal, even if nobody challenged it, he would've still been denied. His legal team is idiots. If he wouldve hired me I couldve saved him the waste of time, embarassment and now he is labled a snake.

  • MsPrettyEyes

    What application? Lebron team just filed last month. The gov don’t process trademark applications that fast...especially not giving a flat out denial without letting the other party respond. It dont work like that. Link to the denial that you are referring to.
    However a TM app can be denied or pending for many reasons but, especially if someone submit a letter of protest to the gov. But there are many Taco Tuesday trademarks already but none in the category that Lebron has submitted for. Soo..

  • $92471650

    no it would not. You all dont know how trademarks work. You can do that with a corporation name not a trademark. If it even looks like something close to something popular they are denying it.
    ---

    I can start a corporation and open a amusement park called Dizneyland, but If i try to trademark that, they are denying it because its too close to Disneyland. They have a rule that if anything would lead people to believe its is the same as something original they CANT approve it. You can go look at there guidelines and see that for your self.his legal team are idiots.

  • MsPrettyEyes

    Who denied it that fast? It’s still pending. Mine took months.????? Let me rephrase the taco Tuesday clothing store, not trademark the actual store. But specific branded taco Tuesday clothing items I might sell? i could trademark the phrase for the clothing category if someone hadn’t already had it for that category is what i was saying.

  • bemetoo

    LeBron James’s attempt to trademark the phrase “Taco Tuesday" was rejected because the phrase was “commonly used in everyday speech" nyti.ms/2ULJHZM

  • MsPrettyEyes

    Sorry hun, but the application is still processing. It has not been denied. It’s too soon to determine what’s gonna happen.

    https://uploads.disquscdn.com/images/30edf838f7561c2b0fda0154addf65576be0e8c0308a310f9e22c98bcd739c98.jpg

  • $92471650

    Lol. This how I know y'all ain't about that life, yall claim on here. Anytime you dealing with trademarks and business names and etc, they usually do a daily update. His lawyer has already posted the denial letter sent at 6 something. Im sure he did it so people like you and Lebron shady azz can be prepared to fix your face for the public embarrassment. But you still decided to jump in head first azz out. Dont delete your post when the online system update showing denied??

  • $92471650

    Lol. This how I know y'all ain't about that life, yall claim on here. Anytime you dealing with trademarks and business names and etc, they usually do a daily update. His lawyer has already posted the denial letter sent at 6 something. Im sure he did it so people like you and Lebron shady azz can be prepared to fix your face for the public embarrassment. But you still decided to jump in head first azz out. Dont delete your post when the online system update showing denied?

  • $92471650

    This how I know y'all ain't about the life, yall claim on here. Anytime you dealing with trademarks and business names and etc, they usually do a periodic update. His lawyer has already posted the denial letter sent at 6 something. Im sure he did it so people like you and Lebron shady azz can be prepared to fix your face for the public embarrassment. But you still decided to jump in head first azz out. Dont delete your post when the online system update showing denied??

  • $92471650

    This how I know y'all ain't about the life, yall claim on here. Anytime you dealing with trademarks and business names and etc, they usually do a periodic update. His lawyer has already posted the denial letter sent at 6 something. Im sure he did it so people like you and Lebron shady azz can be prepared to fix your face for the public embarrassment. But you still decided to jump in head first azz out. Dont delete your post when the online system update showing denied?? And he just messed up his creditability. Stupid move, Lakers gotta trade him if this hit main stream news or hes done in LA.

  • $92471650

    Gov websites do not have live updates unless its an emergency, they do period a updates. His lawyer has already posted the denial letter so that Lebron and his supporters can start fixing they face for the public embarrassment. But you still decided to jump in head first azz out. Dont delete this post when the online system update showing denied?? He better pray this dont hit mainstream media or he done in LA. The lakers will have to cut him, his life will be on line. That was a super shady move.

  • $92471650

    Gov websites do not have live updates unless its an emergency, they do periodic updates. His lawyer has already posted the denial letter to save face. But you still decided to jump in head first azz out. Dont delete this post when the online system update??If this hit mainstream media, the lakers will have to get rid of him, what he attempted was so disrespectful it aint even a game out here.

  • KarmaBackAround

    Another victory for u haters ..sad

  • LP

    Please tell me you're lyin!!!!!!!

  • LP

    I don't think Taco Tuesday originated from anybody other than white folks! It's a catchy phrase and I truly don't see why this has to do with race. I'm pretty sure this is one restaurant vs LBJ. Arrogant on his part because it's a well known saying so it clearly didn't start in his home. On the other hand who gives a phuck? This man constantly gives back to the community, earns his check and minds his business so why is anybody pressed?

  • Let them eat cake

    nope. you're missing the point and thats that.

  • $92471650

    the category does not matter. If its something that is already affiliated with something major, they cant approve it or any variation of it. So you cant get a disneyland airline trademark or dizneyland or disney air or disnei air or nothing even close to it. Trademarks have to be 100% unique and they cannot approve variations that the puplic would recognize as the original and if they do have a discrepancy, your attorney will have to contact that company for approval to use the variation of the name. I know yall like to pretend smart but please dont pretend with me.

  • $92471650

    his aoplication was denied, I dont know what else you want me to tell you.????? His attorney has already made the announcement and posted the denial letter, Lebron has already responded and many creditable news sources have already confirmed it. Why Sandra not updating y'all and letting yall make a fool of yourself ????? This was a easy to reject, thats why I said his legal team are idiots. They should have never filed it in the first place. They thought his name may hold weight, Im assuming. They better hope the mexicans dont find out he even tried this evil shyt. Plus it's witchcraft month coming up, I hope he prayed up in the name of Jesus, cause them mexican witches gone be on his head.

  • $92471650

    I thought is was all over the US, but these ppl on here acting like they dont have a clue. but I know for sure in LA this aint going down. He gone be at war with every mexican gang. And the black gangs are not going to back him, because even they know this shyt is wrong across the entire line. Lebron should get out of LA, he crossed a line, he cant cross back over.

  • $92471650

    no you missed the point. I was on point, cause the application was denied. So pick up your face and go get a heart, a soul and educate yourself before entering debates and jumping on bandwagons that lead to an off ramp of distruction.

  • Let them eat cake

    if you wanna support a race of ppl that literally dont give a damn about blacks then go ahead. pathetic.

  • $92471650

    This is not one resturant vs lebron. If he wouldve got that trade mark it wouldve been mexicans vs lebron. I know alot of Mexicans and some who own resturants and trust all of them were willing to ride, none of them knew about this until I told them and there first reaction when I mentioned it was consistent which was "no he not trademarking that". The one gangmember I told, im not even gone tell you his reponse. But just know the trademark ppl did a him a favor.