A television commercial is causing mass confusion among young people who apparently missed or misunderstood the ad's tagline at the end.
The commercial opens with a pre-teen boy telling his father, "I think I got my period." The next scene shows a man rolling over in bed to reveal a bloodstain on the sheet under him.
The commercial also shows men dealing with their periods in public restrooms and locker rooms. One man asks another man for a Tampon, and a high school boy nervously drops his pantyliners in front of a girl, who asks him if he needs her help.
The commercial caused confusion among young people on social media who questioned how boys and men can menstruate.
Many missed the ad's tagline at the end of the commercial - 'If we all had them, maybe we'd be more comfortable with them.'
But even those who read the tagline were baffled. Since when are we women ashamed of having periods?
Some viewers believe the people behind the commercial are men who assume women are ashamed of having periods.
Thinx claims to make underwear that absorbs your period.
"We're on a mission to empower every body [sic] with innovative solutions and social change," the company states.
The company's Twitter page promotes their undergarments under the hashtag #IfWeAllHadPeriods.
One YouTube viewer wrote: "I think [the ad is] mostly trying to deconstruct the 'stigma' about periods. I'd personally never heard of period shaming, but apparently some people think its a thing."