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Photo by Jonathan Bachman/Getty

The annual Egg Bowl college football rivalry between Ole Miss and Mississippi State ended in bitter defeat for Ole Miss because of the selfish act of one player.

Ole Miss was down 21-14 when wide receiver Elijah Moore scored a touchdown with four seconds remaining in regulation.

With Mississippi State holding on to a slim 21-20 lead - and with Moore's family watching on Thanksgiving Day - Moore crawled to the back of the end zone on all fours, raised his leg and pretended to pee like a dog.

Moore was hit with an unsportsmanlike penalty, setting the ball back 15 yards further than normal for a 2-point conversion try. Ole Miss had to settle for an extra point kick to possibly tie the game. But Luke Logan's extra point kick missed wide right, giving MSU the win that clinched bowl eligibility with a 6-6 record for the season.

After the game, Ole Miss head coach Matt Luke called Moore "a good kid who got caught up in the moment." He said Moore's dog pee celebration was "disappointing" and "not who we are" as a team.

But ESPN analyst Louis Riddick called Moore's stunt the "ultimate act of selfishness". Odell Beckham was also flagged for doing the same thing during an NFL game.