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A historic Krispy Kreme in Atlanta, Georgia, owned by NBA legend Shaquille O'Neal, was heavily damaged by fire early Wednesday.

Atlanta fire crews responded to reports of a fire at the location shortly after midnight. When fire crews arrived, the historic structure was fully engulfed in flames, ESPN reported.

The fire reportedly started in the rear of the building. Video posted on social media shows roaring flames. No injuries were reported.

O'Neal bought the store in 2016. Originally built in 1965, the Krispy Kreme fed mourners after Martin Luther King Jr.'s funeral in 1968 by donating 150 dozen doughnuts to Atlanta churches.

"I hope no one was hurt and we will bounce back better than ever," the Basketball Hall of Famer told WXIA-TV.