Beyonce and Jay Z claim to be taking part in a 22-day vegan diet, which many believe is just another publicity stunt designed to generate headlines. Case in point: the paparazzi snapped photos of Beyonce wearing leather and fur while entering two separate vegan restaurants on the west coast.

Even the most uninformed vegan wouldn’t wear clothing made from animal skin or eat food containing animal products.

But attracting attention — while appearing to be ignorant of the circumstances of her actions — is what Beyonce does best.

Jacoby Cash, an animal lover, was so enraged that she wrote Beyonce a terse note on her Instagram page: “Asshole move going into a vegan restaurant in a fur. You’ve lost a fan.”

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Calvin Battle charged with animal cruelty

A 26-year-old Atlanta man was arrested and charged with animal cruelty after he was caught on video viciously beating a dog in an animal shelter.

Calvin Battle was fired after a supervisor viewed a surveillance video that showed him using a metal bowl to beat a dog in a kennel at the DeKalb County Animal Shelter. Battle was an employee of LifeLine Animal Project, the organization which is contracted to manage the DeKalb County Animal Shelter.

Animals at the shelter are usually abused and abandoned by their previous owners.

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Evelyn Lozada PeTA ad

If you don’t immediately recognize the slutty woman in the latest PeTA ad, that’s because the ad is Photoshopped beyond recognition.

According to Vibe Vixen, The “I’d Rather Go Naked” PeTA model is former reality star Evelyn Lozada, who stripped off her thong for the animal rights advocacy group.

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