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Jay-Z is baffled by the overwhelmingly negative response to his lucrative new deal with the National Football League to provide halftime entertainment and launch a social justice campaign. Friends say Jay-Z, 50, believed using the USA's biggest sports platform to advance a worthy cause - social injustice - would be well received by everyone. He was wrong.

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The backstabbing continues over Jay-Z's new deal with the NFL that opens the door for the aging rapper to become part owner of a NFL team. Music producer and DJ Jermaine Dupri, 46, was surprised to hear about Jay-Z's lucrative deal with the NFL, because the 50-year-old rapper urged him not to sign a similar deal last year.

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Controversy continues to swirl around rapper Jay-Z's lucrative partnership deal with the National Football League (NFL) for halftime entertainment consolation and social justice causes. Many say Jay-Z - a former drug dealer - sold out free agent quarterback Colin Kaepernick for a quick buck.

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The NFL has entered into a longterm partnership with Jay-Z and Roc Nation, and Jay-Z's fans are furious. Internet activist Shaun King threw subtle shade at Jay-Z on Wednesday for teaming up with the NFL after he threatened to boycott the NFL for blacklisting Colin Kaepernick.

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Photo

Last week, Beyonce's fans were in a frenzy when a portrait of Beyonce and Jay-Z's rarely seen twins, Rumi and Sir, surfaced on a fan page dedicated to the twins on social media. Sandrarose.com readers guessed that Beyonce leaked the portrait herself to promote her new Adidas deal to distribute her Ivy Park line.

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Yesterday in St. Louis, Grammy-nominated, multi platinum rapper Jeezy threw out the first pitch for the St. Louis Cardinals at Busch Stadium. Jeezy, who turns 40 today (Sept. 28) threw out the 1st pitch in celebration of expanding his business portfolio with his new partnership with Defiance Fuel.

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Gerald Washington

Gerald Washington is a rising star in the world of radio and entertainment television.

In May, Mr. Washington was named president of Steve Harvey's Radio Network.

The Los Angeles native already serves as president of East 112th Street Productions and Steve Harvey World Group -- both wholly owned by Mr. Harvey.

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Wal-Mart is the first major U.S. retailer to capitalize on the hoverboard scooter craze. The skateboard hoverboards were made popular by artists such as rapper Wiz Khalifa who was yanked off his hoverboard and cuffed by airport security at LAX.

Wal-Mart secured the rights from American importer IO Hawk to sell hoverboard scooters stateside this Christmas.

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Beyonce

Beyonce's husband, aging rapper Jay Z, is feeling the pressure to save his struggling music streaming app Tidal.

Adding to the rapper's increasing anxiety was the mounting pressure to cut a deal with Sony Records to continue streaming the music giant's catalogue of artists, including his wife. But strapped for cash, Jay Z didn't have the millions of dollars Sony required.

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Rita Ora celebrating her new UK number one single

British chanteuse Rita Ora isn't just a fan of Adidas sportswear, she is designing a collection for the iconic sportswear brand.

Rita announced her major achievement on her social media pages today.

"It's official my first collection for Adidas!!!," she wore. "Yes finally! Me and my team have worked so hard together to create the best sexiest coolest sportswear possible. Please enjoy it and bots it's time to takeover!"

Rita is seen above celebrating her new UK #1 single "I Will Never Let You Down" at BBC Radio One Studios in central London today.

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Tiny Harris Tequila contest

T.I. Harris' wife Tameka "Tiny" Harris plans to launch a new line of tequila. Tiny announced her new venture on her Twitter page today. The 38-year-old mother of three challenged her followers to name the alcoholic beverage by visiting her website Tinystequila.com.

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Kim Kardashian and Kanye West shop at a sport store in Los Angeles

Socialite Kim Kardashian shocked shoppers at a sporting goods store in LA when she arrived wearing a Hermès Birkin handbag that was customized with paintings of women in various stages of undress. The artwork is similar to a painting on an insert inside Kanye's grandiose album My Beautiful Dark Twisted Fantasy. Kim posted a more detailed image of the artwork on her Instagram page. Kim and Kanye are parents of 6-month-old daughter, North West, whom they rarely see.

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Jay Z releases a statement

Barney's has canceled the big holiday event that Jay Z hoped would cement his brand in the high end retailing world. The 45-year-old rap mogul had hoped to be center stage at the well-heeled Barney's-sponsored holiday bash to launch his Barney's Collection on Nov. 20.

But according to WWD.com, Barney's canceled the holiday party which was to be held at a private, off-site location.

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La La seen leaving Good Morning America

Reality TV star La La Anthony was spotted arriving at the studio where ABC's 'Good Morning America' is taped in NYC on Wednesday. In an exclusive interview with Latin Times, La La said a woman's insecurity can lead to bad makeup choices. "You don't have to go overboard. Simple eyeliner, lip gloss and blush can go a long way," she said helpfully. On her exclusive deal as Caress Body Wash spokeswoman, La La said: "I'm so honored to be even looked at as a 'fabulista,' and to be using fragrances to inspire women. I specifically love Caress' 'Tempting Whisper' and what's great about it is that it's light, it smells good and it's a great scent. Anything I put my name behind, I really, truly believe in, and this is a product that I use, that I love and I'm always the kind of person that likes to share my beauty secrets with the people and this is definitely one of them."
Photo: JDH Images / Splash News

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La La Signs Huge Endorsement Deal

Eat your heart out Kim Kardashian. Reality TV star and entrepreneur La La Anthony just signed a huge endorsement deal with Caress Body Wash as their FABULISTA spokesperson for their newest fragrance "Tempting Whisper"! La La brings her growing reputation as a style expert and fashion consultant to the brand.

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Rapper Jay Z and Samsung's ingenious marketing plan to give away Jay Z's twelfth studio album for free to 1 million Samsung Galaxy owners hit a snag early Thursday morning. The plan was to allow 1 million free downloads of Jay Z's album Magna Carta Holy Grail to Galaxy owners who had installed the 'Holy Grail' radio app on their smartphones.

But all good plans often go astray, as the disappointed Jay Z Stans soon learned when the app failed to work as promised at the stroke of midnight on July 4th.

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