Columbia Records signed rapper Tyga to a multi-million dollar record deal, Variety.com reports exclusively. The 29-year-old rapper saw modest success with his track "Taste" featuring rapper Offset in 2018.
Tyga, born Michael Ray Nguyen-Stevenson, tells Variety his decision to sign with Columbia was a no-brainer:
he was broke and he needed the cash.
Jen Lowery / Splash News
"They definitely understand the global brand," he said. "I have a lot of fans worldwide — in places I've never been like South America, and in places I have been like Asia and Europe. They can help bring that to a larger scale. Doing it independently, you don't really have those teams to help worldwide. Sony, if you look at the history from what they've done from Pharrell to Beyonce to Adele — then you look at Lil Nas X, one of their new artists that's blown up this year — they’ve done a lot for artists globally, for their brand. That's why I wanted to partner up with them."
Tyga is best known for his first hit song "Rack City" which peaked at #7 on the Billboard Top 100 in 2011.
SPW / Splash News
Tyga blames his money woes on his career as an independent artist. He has been evicted from half a dozen mansions and his fleet of luxury vehicles have all been repossessed.
"The independent thing taught me a lot," he says. "It was a do-it-yourself motto — learning how to get from point A to point B. Now doing a deal through Columbia, it's like I already know the ropes."
1st week sales figures for rap mogul T.I. Harris' 9th studio album, Paperwork (Grand Hustle/Columbia Records), beat estimated projections.
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Without a marketing budget for her new album, Beyonce dropped her new CD old skool style -- from the virtual trunk of her car on iTunes.com.
The new self-titled album contains 14 songs and 17 vanity videos. There were rumors that Beyonce ran through her recording budget by recording hundreds of incomplete songs before going out on tour. Her actions angered executives at Columbia Records who felt that Beyonce was not focused enough on delivering a new album. So execs refused to give Beyonce a marketing budget which would have run into millions of dollars.
Columbia Records denied the rumors.
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Sandrarose.com was the first to break the news that rap mogul T.I. "Tip" Harris signed a new record deal with Columbia Records.
Friend of the blog, Shawn "Tubby" Holiday, Columbia's new SVP of Urban A&R, was instrumental in getting the deal done. Shawn is pictured above with T.I.
Music mogul Pharrell Williams will executive produce T.I.'s fist album on Grand Hustle/Columbia in early 2014. DJ Toomp and Timbaland will also produce the much-anticipated project.
T.I. and his imprint Grand Hustle Records parted ways with Atlantic Records earlier this year. The split was an acrimonious one.
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Congratulations to friend of the blog Shawn "Tubby" Holiday who was promoted to Senior Vice President of Urban A&R at Columbia Records! Shawn will oversee the recording projects of celebrities such as T.I. "Tip" Harris (who signed a new record deal with Shawn at Columbia), Beyonce, Alicia Keys, Mariah Carey, Lauryn Hill, and rapper J. Cole, among others. Shawn previously held the position of SVP of A&R at RCA Records since 2011.
Shawn, pictured above left with T.I. Harris, has worked with superstars such as Akon, Keyshia Cole, Lady Gaga, Jennifer Hudson and Robin Thicke, among others.
Follow Shawn on Twitter.com if you believe you have what it takes to make it in the music business.
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