The Apple executive responsible for the colossal failure of Apple’s new Maps app was fired for reportedly refusing to apologize to Apple’s customers.

Scott Forstall convinced Apple execs to replace Google maps on the new iPhone 5 cell phone with his Apple Maps, which turned out to be a disaster.

Not soon after the iPhone 5 launched, consumers began reporting problems with Apple Maps. Well-known streets and even entire towns were left off of the Maps navigation. The app quickly became a target of late night talk show hosts.

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